A look into Apple's iPhone X Marketing Strategies, iPhone X, apple marketing strategies, apple iPhone X, apple watch series 3, iOS 11

A look into Apple’s iPhone X Marketing Strategies

The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention, the company employed advertising...
Fallout of the Careem - Fakharany Saga

Fallout of the Careem – Fakharany Saga

It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I briefly worked with Wael...
Sponsors hijack Egypt's World Cup 2018 airplane branding, Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

Sponsors hijack Egypt’s World Cup 2018 airplane branding

Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated...
chips-egypt-on-social-media, mortada mansour

Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme

We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got a particularly disgruntled user, their...
How AI can open up Silicon Valley to international investors

How AI can open up Silicon Valley to international investors

Mobile apps are detecting skin cancer. Drones are delivering aid across continents. Artificial intelligence is disrupting every aspect of our lives. The venture capital...
Top employee’s defense of Swvl puts basic rights in jeopardy, The self-righteous Swvl employee and his alarming message

Opinion: Top employee’s defense of Swvl puts basic rights in jeopardy

The Egyptian social media circus is in full power since last week. It all started when few Swvl employees accused their employer of terminating...
Covid-19 A Catalyst For Digital Transformation

Covid-19 A Catalyst For Digital Transformation

Mankind is trying to figure out ways to fight and control the pandemic that has hit the world causing tens of thousands of getting...
Maadi under destruction

Maadi under destruction, how to stand up for your heritage?

Would you stand for your Identity? It was a story like no other, Brits and Egyptian Jews came in, bought some land from the Khedive himself...
gender diversity, Face to face with 'Junk gender diversity'

Face to face with ‘Junk gender diversity’

Are you interested in gender diversity topics? In the last decade that has become, increasingly, a non-negotiable mandate for international corporates. Almost all are currently...
The Death of Privacy

The Death of Privacy

The year 2018 has become the year of privacy, which is striking because it’s unclear as to whether the public knows that or not....

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