You work in PR? Read this!

PR is dead – how many times have we all heard this in the past couple of years? Yes, social media is becoming more important...
Services Companies, a Story and Opportunity

Services Companies, a Story and Opportunity

Part of my Egyptian Entrepreneurship Opportunity series  –  check out Part 1 if you haven’t. In Egypt (and perhaps everywhere), early startup cash is king and early...
Fallout of the Careem - Fakharany Saga

Fallout of the Careem – Fakharany Saga

It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I briefly worked with Wael...
Maadi under destruction

Maadi under destruction, how to stand up for your heritage?

Would you stand for your Identity? It was a story like no other, Brits and Egyptian Jews came in, bought some land from the Khedive himself...
pizza hut palatine, pizza hut boycott, pizza hut israel, boycott pizza hut

Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising,...
chips-egypt-on-social-media, mortada mansour

Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme

We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got a particularly disgruntled user, their...
youtube error, google boycott, youtube boycott, youtube advertising

Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...
amr shady on digital boom explaining personalities of successful founders, 6 Personalities of Successful Founders

6 Personalities of Successful Founders

What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly being asked by founders...
Top employee’s defense of Swvl puts basic rights in jeopardy, The self-righteous Swvl employee and his alarming message

Opinion: Top employee’s defense of Swvl puts basic rights in jeopardy

The Egyptian social media circus is in full power since last week. It all started when few Swvl employees accused their employer of terminating...

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