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Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...
Redefining 'Norm' for Organizations Post-COVID-19 by Sherif Kozman

Redefining ‘Norm’ for Organizations Post-COVID-19

Look at the date on your phone, it might as well be 1920 and COVID-19 might as well be the Spanish Flu, humans are...
How AI can open up Silicon Valley to international investors

How AI can open up Silicon Valley to international investors

Mobile apps are detecting skin cancer. Drones are delivering aid across continents. Artificial intelligence is disrupting every aspect of our lives. The venture capital...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising,...
Four Takeaways From Google Cloud Next ’18 by Sherif Kozman, CEO of Extreme Solution

Four Takeaways From Google Cloud Next ’18 by Sherif Kozman, CEO of Extreme Solution

25,000 tech professionals, entrepreneurs, engineers and developers from all around the world gathered in the Moscone Center in San Francisco for the three-day Google...
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Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
F*** Being a Founder, Be a Follower

F*** Being a Founder, Be a Follower

Everyone wants to be a founder. We’re getting international appraise for being so creative and innovative within the entrepreneurship ecosystem in Cairo. Forbes wrote...
amr shady on digital boom explaining personalities of successful founders, 6 Personalities of Successful Founders

6 Personalities of Successful Founders

What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly being asked by founders...
The Death of Privacy

The Death of Privacy

The year 2018 has become the year of privacy, which is striking because it’s unclear as to whether the public knows that or not....
3 Ways Telecom Companies Can Outlive the Digital Revolution, can telecom adapt digital revolution?

3 Ways Telecom Companies Can Outlive the Digital Revolution

The telecom industry is approaching a tipping point. Average revenue is falling and many telecom providers are experiencing significant reductions in their basic communication service...

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