Reports

Netflix and Disney+ battle heats up for content in 2022

Netflix and Disney+ battle heats up for content in 2022

Netflix and Disney+ are battling each other with around 750,000 subscribers on the line as Netflix loses a handful of hit shows to its rival Disney+ that has snatched the rights to popular and...
Comscore study: Small Business Owners’ Interest in Credit Cards is Increasing

Comscore study: increase in corporate credit card demand

Comscore’s white paper “The COVID-19 Impact on Small Business Credit Card Applications in 2020” revealed that small business card application has improved in June after a significant decline in the first half of 2020. The...
Small business owners optimistic about economic recovery post-COVID

Small business owners optimistic about economic recovery post-COVID

In partnership with the World Bank and the Organisation for Economic Co-operation and Development (OECD), Facebook published the Global State of Small Business report based on a survey of small business owners from around...
Demand for Arabic chatbots surges in H1-2020 amid COVID-19, WideBot data shows

Demand for Arabic chatbots surges in H1-2020 amid COVID-19, WideBot data shows

Egyptian chatbot startup WideBot witnessed a surge of Arabic chatbot building requests during the first half of 2020, amounting to a 100% increase, compared to the whole year of 2019, as businesses are looking...

Tidbits from 2018 State of Social Video Report ‘Egypt Edition’

We analyzed over 43,000 videos generating over 7 billion views in 2018. Can you guess what worked and what didn’t in 2018? The top-performing creators in 2018 were telecom brands and FMCGs, surprisingly followed by...
Study: How Arabs react to videos on Facebook

Report: How Arabs react to videos on Facebook

It’s without the shadow of a doubt that video content is here to stay across digital. Here at Digital Boom and Metrics, we were interested in reviewing the reactions to different brands, concepts, and video...
Facebook Reveals 2018 World Cup Text-Delights Statistics Across The Globe

Facebook Reveals 2018 World Cup Text-Delights Stats

Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million tournament-related animations appeared on Facebook during the tournament. In total, there were 78 phrases that...
Research Reveals Lack of Financial Planning and Awareness Amongst Women

Research reveals lack of financial planning amongst women

Half of British women have no long-term financial plan and almost a third have no pension, according to a recent study. The alarming research, commissioned by financial services firm Holborn Assets, also revealed that although...
Top 12 blockchain startup ICOs in Feb 2018

Top 12 blockchain startup ICOs in Feb 2018

Which startups raising funds through ICOs are most likely to succeed? Using Aingel’s AI based Deal Flow Analyzer, we generate an Inception Score™ that helps investors identify the next game-changing companies in the blockchain...
Revealed: Who Egyptians trust most, least when it comes to brand building

Who Egyptians trust most, least when it comes to brands

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing in a second person, is key to changing attitudes and...