Tidbits from 2018 State of Social Video Report ‘Egypt Edition’
We analyzed over 43,000 videos generating over 7 billion views in 2018. Can you guess what worked and what didn’t in 2018?
The top-performing creators...
Report: How Arabs react to videos on Facebook
It’s without the shadow of a doubt that video content is here to stay across digital.
Here at Digital Boom and Mintrics we were interested...
Facebook Reveals 2018 World Cup Text-Delights Stats
Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million tournament-related animations appeared on...
Research Reveals Lack of Financial Planning and Awareness Amongst Women
Half of British women have no long-term financial plan and almost a third have no pension, according to a recent study.
The alarming research, commissioned...
Top 12 blockchain startup ICOs in Feb 2018
Which startups raising funds through ICOs are most likely to succeed? Using Aingel’s AI based Deal Flow Analyzer, we generate an Inception Score™ that...
Revealed: Who Egyptians trust most, least when it comes to brand building
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing...
YouGov: 10 most positively talked about brands among Egypt millennials
Facebook is the most positively talked about brand among millennials in Egypt, ahead of Pepsi and the National Bank of Egypt according to brand...
Infographic: Issues Related to Food Wastage
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt...
Egyptians spent 390 million minutes browsing OLX during Ramadan
OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan.
OLX...
NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to IPSOS report.
The report, which...
Instagram now has more than 700 million monthly active instagrammers
Instagram now has more than 700 million monthly active Instagrammers. And the last 100 million of you joined faster than ever.
According to our records, Instagram grown...
Report: Facebook comes to life in Ramadan
Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the...
71% of females believe employers should be in the driving seat to empower women
According to a new survey carried out by Professional Women’s Community, Hopscotch, 6 out of 10 women believe the UAE still has work to...
Mother’s Day Gifts Purchase Journey During The Floatation Era
During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and even husbands have been...
Report: How Egyptians Use Twitter
Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform.
How Egyptians Use Twitter Report
...
Twitter reveals the biggest Ramadan stats of 2016
With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed...
Instagram reaches 63 million users in the MENA region
Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA region is now 63 million users.
Worldwide, Instagram...
Gene Editing, New Mental Health, The Year of Giving, Halal Tourism – New Trends...
J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights the top 100 consumer...
62% of MENA organizations do not measure printing costs, says Canon study
Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure...
How the 2017 #GoldenGlobes lit up Twitter
The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...