Reports
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Comscore study: Small Business Owners’ Interest in Credit Cards is Increasing
Comscore’s white paper “The COVID-19 Impact on Small Business Credit Card Applications in 2020” revealed that small business card application…
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Small business owners optimistic about economic recovery post-COVID
Facebook, in partnership with the World Bank and the Organisation for Economic Co-operation and Development (OECD), today published the Global…
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Demand for Arabic chatbots surges in H1-2020 amid COVID-19, WideBot data shows
Egyptian chatbot startup WideBot witnessed a surge of Arabic chatbot building requests during the first half of 2020, amounting to…
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Tidbits from 2018 State of Social Video Report ‘Egypt Edition’
We analyzed over 43,000 videos generating over 7 billion views in 2018. Can you guess what worked and what didn’t…
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Report: How Arabs react to videos on Facebook
It’s without the shadow of a doubt that video content is here to stay across digital. Here at Digital Boom…
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Facebook Reveals 2018 World Cup Text-Delights Stats
Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million…
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Research Reveals Lack of Financial Planning and Awareness Amongst Women
Half of British women have no long-term financial plan and almost a third have no pension, according to a recent…
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Top 12 blockchain startup ICOs in Feb 2018
Which startups raising funds through ICOs are most likely to succeed? Using Aingel’s AI based Deal Flow Analyzer, we generate…
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Revealed: Who Egyptians trust most, least when it comes to brand building
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person…
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YouGov: 10 most positively talked about brands among Egypt millennials
Facebook is the most positively talked about brand among millennials in Egypt, ahead of Pepsi and the National Bank of…
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Infographic: Issues Related to Food Wastage
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage…
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Egyptians spent 390 million minutes browsing OLX during Ramadan
OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the…
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NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to…
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Instagram now has more than 700 million monthly active instagrammers
Instagram now has more than 700 million monthly active Instagrammers. And the last 100 million of you joined faster than ever.…
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Report: Facebook comes to life in Ramadan
Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on…
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71% of females believe employers should be in the driving seat to empower women
According to a new survey carried out by Professional Women’s Community, Hopscotch, 6 out of 10 women believe the UAE…
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Mother’s Day Gifts Purchase Journey During The Floatation Era
During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and…
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Report: How Egyptians Use Twitter
Twitter is one of the top social networks in Egypt. Here’s an official report by Twitter on how Egyptians use the platform.…
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Twitter reveals the biggest Ramadan stats of 2016
With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a…
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Instagram reaches 63 million users in the MENA region
Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA…
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Gene Editing, New Mental Health, The Year of Giving, Halal Tourism – New Trends in MENA for 2017
J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights…
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62% of MENA organizations do not measure printing costs, says Canon study
Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of…
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How the 2017 #GoldenGlobes lit up Twitter
The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon),…
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Egyptian celebrities who joined Twitter in 2016
As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this…
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Instagram Reveals 2016’s Top Data [Infographics]
Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked…
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A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data
Cairo remains UBER’s fastest growing city across EMEA region, the company reached over 40,000 drivers a month, from 2000 at the…
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Top global moments, live videos on Facebook in 2016
Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about…
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Facebook looks back at 2016 with top UAE moments
Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights…
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