Semi-Agenda: SMDay Egypt 2014

Abla Fahita's new look - SMDay Egypt 2014

4 days to celebrate SMDay Egypt 2014 in the Greek Campus which located in Cairo’s downtown, this year will witness so many fun stuff, the online celebs you love, first social media job fair in the country and more…

Social Media Day Egypt 2014

Who Will You Meet At The SMDay Egypt 2014?

Oventure, the Mashable authorized and verified event organizers in Egypt have announced so many interesting stuff will happen in the party, so that we wanted to gather them all in one blog post for you.

1- Abla Fahita – The Widow:

Abla Fahita is an online public figure in the Egyptian social media community, her puppet character was featured this year in media across the world in a comedic / surreal accusation of being a terrorist with her Vodafone ad.

Fahita first started in April 2010 in a youtube video, introducing her as an alternative self indulgent widow along with her daughter Caro and Boudi the baby. Her awkward / twisted humor got her a lot of attention, and she has since grown to be a popular character with unexpected topics and vocabulary.
She has appeared on top watched TV programs – from Bassem Youssef to BBC – Done a couple of small ads, and is still consistently featured in newspapers and online tabloids.

  • Abla Fahita is going to the Social Media Day Egypt 2014 with her new look, be the first to know fashion trends for Summer 2014
  • Also you will learn how to be a social media millionaire from the web millionaire “Abla Fahita” So don’t miss the day!

Abla Fahita’s new look – SMDay Egypt 2014

2- Al-Mowaten Al-Masry & His Cute Cat

Al-Mowaten Al-Masry the sarcastic funny character who made us all laugh over the last 12 months, was first created by Alaa ElShaikh “an Egyptian” youtube fanatic, who used an old video creating technique. Alaa El-Sheikh or AlMowaten AlMAsry will join us at the SMDay Egypt 2014.

Don’t miss the chance to know this great success story and how Alaa has been able to develop content and be Tube Star Network’s 1st star in Egypt.


 3- Nehal Hesham – Founder of The Social Media Science

Nehal Hesham is a Communications and PR Strategist, specialized in digital and social media marketing. In her first beginning, she was leading the social media department at TWDA, a leading digital advertising agency in MENA region, where she is developing winning social media strategies for multi-billion-dollar brands like Coca-Cola, P&G, Nestle, Lipton, L’Oreal, Samsung, BMW and more. She also has mentored and consulted many startups like @Bokra and SuperMama.Me

Currently she is the Founder of The Social Media Science, the first Digital Based Research Agency in MENA, depending on humanized data and insights. Most recognized publications for The Social Media Science where: Most Buzzing TV Ads in Ramadan 2012/2013 and The Social Media Landscape in MENA (2013 insights). Nehal is also heading the Social Media team in MBC group and she is responsible for the Social Media performance of all MBC Channels online.

Nehal holds a BA Degree in Mass Communication, Advertising, PR and Media from Middlesex University in London and a Marketing Communication Diploma from ESLSCA Business School. She believes that her education was the core competency she had to pursue her career and differentiate herself among others in the industry.

Nehal Hesham

4- Bassem El-Hady – Co-Founder & CEO at Kijamii

Bassem El Hady is a computer and systems engineer, internet entrepreneur, social media researcher and analyst. He is co-founder and CEO of Kijamii; a Cairo based agency specialized in social media marketing.
He is also the co-founder & head of Innovations team at TEDxCairo, part of the independently organized TEDx program dedicated to ideas worth spreading.
Bassem is the winner of the Young Creative Entrepreneur Media award 2012 by the British Council. He also participated in many local and international conferences and he was honored to join as a speaker in Skoll world Forum in Social Entrepreneurship, March 2012 at University of Oxford where he spoke about social media and entrepreneurship in the Middle East.

Bassem ElHady – Kijamii

5- Fady Ramzy – Interact Egypt

Fady Ramzy is an Internet visionary entrepreneur. He is the cofounder and country manager of Interact Egypt, the regional R&D hub for the Italian group Insideout10, where he plays a key role within group board of directors focusing on new technologies like the semantic web, Augmented reality, scan media as well as online video and music delivery platforms.
Fady is also a regional e-marketing speaker and consultant.

Fady Ramzy – Interact Egypt

6- Haisam Yehia – Leading the YouTube Partnerships in MENA

Haisam Yehia leads Google’s efforts for YouTube partnerships in the Middle East & North Africa. Haitham is responsible for driving and enriching Arabic content online through the power of video on YouTube. He consults with major media and news organisations on how to build their audiences and reach millions of users through YouTube to deliver a powerful brand experience.

Prior to joining Google in 2009, Haitham graduated from the faculty of medicine, Alexandria university then worked as content creator in some major internet based news online portals. He’s the owner of “jarelkamar” one of the first Arabic blogs ever and the winner of the best Arabic blog worldwide in 2006.

Haisam Yehia – Youtube

This is not everything, keep an eye on Digital Boom and Social Media Day Egypt on Facebook, because there’re still uncovered surprises and will announce them before the kick-off.

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