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How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...
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7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...

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