Managing Partner, Mentor & Editor
17+ years’ experience researching, distilling, and disseminating complex and globally impactful communications for cross-cultural audiences across high-risk, high-profile, and politically sensitive geographic settings.
- Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
- Cyber attack hits Careem, compromises 14M users’ data
- Sponsors hijack Egypt’s World Cup 2018 airplane branding
- Vodafone Egypt Brings Generations Together, Unlocks 4G Power
- How Lipton lifted Egypt’s mood
- Global PR Trends Summit: The Power of Corporate Comms