Tottenham Hotspur is the first football club to broadcast their Final Cup kickoff show on Facebook.
The show was streamed on Sunday via Spurs TV on Facebook “for the first time” as well as their website. The match itself however was not streamed due to broadcasting rights. Fans still tuned to TV channels to watch their favorite team.
Matchday Show Teaser – League Cup Final – Chelsea v Tottenham
The Broadcast Right From Wembley Stadium, Streamed on Facebook, LIVE!
WATCH IT NOW! The Spurs TV matchday show on Facebook in the build-up to the Capital One Cup final with co-host Ledley King! #SpursAtWembley #COYS
They provided audio commentary from Wembley for their fans.
Spurs fan base is estimated at 450 million with over 100 Official supporting clubs in more than 40 countries. The show was co-hosted by Ledly King who won the Cup in 2008. He answered questions from fans on Facebook and interviews with Spurs Chairman and members of the 2008 league cup-winning team as Woodgate and Jenas and celebrity Fans.
Head of Sports and Entertainment in Facebook Comment on Spurs Activity:
Glen Miller, Head of sports and Entertainment in Facebook, said “Facebook unites fans from all over the world even closer to their clubs and players. This broadcast by Tottenham Hotspur is another example of an engaging approach by a club towards its fan base, in an attempt to make it a “memorable day”
Although Tottenham lost to Chelsea with 2 goals, this digital broadcast was a stunning effort leading to over 100k increase in their likes in two days.