Glossary

Google Ads Quality Score is a 1-10 rating that determines how much you pay per click and where your ads...

ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. Getting your ROAS...

CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the...

CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s...

CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand...

CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...