MENA

Iraq’s First ‘Super App’ Lezzoo Raises Seven-figure Seed Round

Radwa Rashad -
Lezzoo, the Iraqi startup for delivery and payment on-demand, is geared to become the troubled nation’s first super app, following graduation from Y Combinator’s S19 batch.   The...
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How To

How to see traffic for subdomains in Google Analytics

amaheer -
By default, Google Analytics does not differentiate reporting for subdomains. So, if your website uses subdomains, such as for another language (spanish.yourdomain.com), you will need...
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Advertising

A Short History of Influencer Marketing

Staff Writer -
Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer Marketing has become one...
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Advertising

60% of Arab users prefer using emojis over words to express emotions

Staff Writer -
Viber, owned by the Japanese company, Rakuten, and one of the world’s leading apps for free and easy communication, conducted an opinion poll of...
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How To

The biggest challenges event planners face and how you can solve them

Staff Writer -
Have you ever seen an event planner at work? The epitome of calm and collectiveness, an event planner simply has to watch all of...
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How To

Going viral – is it luck or is it planning?

Staff Writer -
Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name. Why 1975? This was...
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Africa

Egyptian Professionals Network (EPN) joins the Facebook Community Accelerator Program

Radwa Rashad -
Facebook has announced today that the Egyptian Professionals Network (EPN) has joined the 2020 cycle of the Community Accelerator program, a six-months program designed...
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News

Egyptian Social Media Stirs Countless Rape, Harassment, Blackmail Allegations

Radwa Rashad -
On the night of June 30th, 2020, Two instagram accounts (@shadynoor_ and @skhodirr ) started a PSA accusing an ex student of AUC and...
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Breaking

Viber cuts business ties with Facebook

Staff Writer -
Japanese owned​ ​Rakuten Viber​, one of the world’s leading messaging apps for free and secure communication, announces it will cut all business ties with...
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Analysis

How to Effectively Use Boolean Search Techniques

amaheer -
Boolean search query makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag, etc. We've compiled this guide...
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MENA

Cairo-based Fintech Startup MoneyFellows Raises US $4M in Series-A

Staff Writer -
Egyptian fintech startup MoneyFellows has raised US $4 million in a Series-A investment round from venture capital (VC) firms Partech and Sawari Ventures. What is MoneyFellows? MoneyFellows...
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MENA

Demand for Arabic chatbots surges in H1-2020 amid COVID-19, WideBot data shows

Nayrouz Talaat -
Egyptian chatbot startup WideBot witnessed a surge of Arabic chatbot building requests during the first half of 2020, amounting to a 100% increase, compared...
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How To

Own a law firm? Use Facebook to your advantage with these simple tips

Staff Writer -
As a law firm, there's nothing more important than building a strong client base. And when the competition is high, you need to be...
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CampaignsStaff Writer -

Egypt’s health ministry launches blood donation campaign in cooperation with Facebook

Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with Facebook to launch a...
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Close-upSherif Kozman -

Redefining ‘Norm’ for Organizations Post-COVID-19

Look at the date on your phone, it might as well be 1920 and COVID-19 might as well be the Spanish Flu, humans are...
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NewsStaff Writer -

Fintech giant ‘Brex’ lays off 62 of staff despite raising $150M

Brex founders Pedro Franceschi and Henrique Dubugras wrote in a blog post published yesterday that 62 people would be let go. The corporate credit cards...
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MENAStaff Writer -

Tribal Credit Joins Visa’s Fintech Fast Track to Bridge Equity Gap for MENA Startups

US-based startup Tribal Credit, which raised $9.1 million in a series of seed rounds, today announced that it has joined Visa’s Fintech Fast Track...
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BusinessStaff Writer -

Outsourcing IT support – why are so many companies doing it?

As a business, having 24/7 support from your IT department is a must. Sadly, with current business infrastructures, many IT consultants and support systems...
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Close-upStaff Writer -

Top reasons you should hire a digital marketing agency

As a business owner, there’s nothing more important than helping your business to grow. You probably know where you want your business to be...
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