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Reporting on brand marketing and advertising efforts, best and worst campaigns across emerging markets.

Fresh Ramadan 2022 Ad Features Ruby, Mahmoud El-esseily

Fresh Ramadan 2022 Ad Features Ruby, Mahmoud El-esseily

Fresh Egypt, a Home Appliance company kicked off its Ramadan campaign with a 1:43-minute Ad promoting the company’s products. Starred by Ruby and Mahmoud El-esseily. The Ad gained more than 600L views on YouTube and...
Zed Ramadan Ad 2022 Brings More Celebrities, Promotes Happiness

Zed Ramadan Ad 2022 Brings More Celebrities, Promotes Happiness

Zed has released its Ramadan 2022 brand campaign showing how happiness is everywhere at its new properties, the ad has featured a number of Egyptian and Arab celebrities. The campaign’s video is starring nine celebrities...
Etisalat Egypt Ramadan 2022 Ad Features Ahmed Ezz, Carmen Bsaibes

Etisalat Egypt Ramadan 2022 Ad Features Ahmed Ezz, Carmen Bsaibes

Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat's position in the market. The ad features Ahmed Ezz and the Lebanese star Carmen Bsaibes. Ahmed Ezz and Carmen Bsaibes...
Vodafone Egypt's Ramadan 2022 Ad Sparks Feelings

Vodafone Egypt’s Ramadan 2022 Ad Sparks Feelings

Vodafone Egypt kicked off the Ramadan media race with a brand TVC "Eli Benna Hayah" which translates to "What We Have Between Us is Life", collaborating with Amr Diab, who performed the ad song. Every...
Egypt Bans Dice Ad in Ramadan 2022 Over Alleged Ethical Violations

Egypt Bans Dice Ad in Ramadan 2022 Over Alleged Ethical Violations

Dice Underwear's ad for Ramadan 2022 has been suspended over alleged ethical violations by the Supreme Council For Media Regulation. "The Bureau of the Supreme Council for Media Regulation decided to stop displaying the Dice...
Egypt Food Bank's Ramadan 2022 Ad Invites Egyptians to Share Happiness

Egyptian Food Bank’s Ramadan 2022 Ad Invites Egyptians to Share Happiness

Urging people to donate to feed fasting needy people this year, the Egyptian Food Bank put up a great ad with a special message loaded with humanitarian meanings this year. Starred a number of Egyptian...
Telecom Egypt Steals The Ad-Show in Ramadan 2022

Telecom Egypt Steals The Ad-Show in Ramadan 2022

Telecom Egypt launched its Ramadan 2022 commercial TVC on social media and Youtube, starred by Yasmine Abdel Aziz and Karim Mahmoud Abdel Aziz. The ad gained 1.6M views in the first three days of Ramadan. The...
Orange Egypt Debuts Ramadan 2022 With A Real Delight

Orange Egypt Debuts Ramadan 2022 With A Real Delight

Orange Egypt kicked off the Ramadan media race with the late star Soad Hussny's "Egypt sweetheart" movies themes, starred by three of the most popular Egyptian actresses, Mona Zaki, Nelly Kareem, and Dina El...
Throwback: Most Watched Video Ads in Ramadan 2021

Throwback: Most Watched Brand Ads in Ramadan 2021

An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort after a long day of fasting by watching TV. During Ramadan, brands compete to produce...
Ukraine war: Cannes Lions bans award entries from Russia

Ukraine war: Cannes Lions suspends award entries from Russia

Cannes Lions has banned award submissions and delegations from Russian organizations for this year's Festival of Creativity, in response to the country's invasion of Ukraine. Ascential said in a statement, "together with our friends in...