Advertising
Reporting on brand marketing and advertising efforts, best and worst campaigns across emerging markets.
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Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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SellAnyCar.com Expands into Saudi Arabia
SellAnyCar.com, the UAE pioneer and leader in online auto marketplaces for used car sales, announced today it is expanding into…
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A Short History of Influencer Marketing
Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer…
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Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day
History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are…
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60% of Arab users prefer using emojis over words to express emotions
Viber, owned by the Japanese company, Rakuten, and one of the world’s leading apps for free and easy communication, conducted…
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Facebook introduces new distribution metric
Yesterday, Facebook released a new metric called “distribution score” to measure the performance of Facebook pages. The company defined the…
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Facebook drives OSN online sales up 6 times
The Middle Eastern TV operator, OSN, saw online sales rise by 6.3 times after using Facebook website conversions ad objective.…
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Mohamed Salah Returns To Social Media With DHL Ad
Liverpool’s forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package. Salah…
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Facebook Ads Manager is back up after reported outage prior Black Friday
If you were having trouble publishing ads on Facebook and Instagram in the last 48 hours, you weren’t alone. Facebook Ads…
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Facebook Ads Manager goes down prior Black Friday
Facebook Ads Manager tool went down for several hours on Tuesday, leaving brands and advertisers unable to run Black Friday…
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Spotify announces advertising partners for launch in the Middle East, North Africa
Top brands Hardee’s, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company, and Western Union partner…
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Spotify is now available in the Middle East and North Africa
The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi…
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Snapchat Unveils Next Generation of E-commerce Ad Products
Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing…
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Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads
Facebook has introduced new video creation tools that enable advertisers to convert existing images and text assets into mobile-first video…
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Facebook allows users to see all active ads run by a page for more transparency
Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this…
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Dubai Lynx Announces 2018 Awards Winners
The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks,…
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Facebook forbids cryptocurrency, ICO ads
Facebook banned ads for cryptocurrency and related activities in a new advertising policy issued on Jan. 30, which claims the…
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Wonderlists solves the Unwanted Gifts dilemma in Lebanon
A new online platform from Wonderlists solves the unwanted gifts dilemma, making couples and gifters in Lebanon very happy. The service…
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NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to…
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Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but…
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The Entrepreneurship Opportunity in Egypt (5): The Advertising Value Chain
Hell is just a sauna Here is how I described it in my 1st article in the series: “The value chain…
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Pizza Hut Under Fire For Mocking Palestinian Hunger Strike
Pizza Hut is facing a social media backlash and boycott campaign, after its Israeli branch posted an advert mocking the mass Palestinian…
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Anghami grows its Audio Ad business in the region three-fold in one year
Dubai – Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing…
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Google boycott: Is it all about free PR?
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the…
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Report: Facebook comes to life in Ramadan
Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on…
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Emirates Airline pledges to entertain passengers despite US electronics ban
Emirates Airline released a refurbished version of their Jennifer Aniston’s TV advert showing off their 2500 channels of entertainment while…
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Independent Enthusiasts for Gun Control: Every 27th
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online.…
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Instagram reaches 63 million users in the MENA region
Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA…
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Careem Egypt Brings Vertical Video Ads To The Middle East
Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The…
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Creative Project: ‘Brand Yourself’ by GearBox Studios
GearBox Studios launched a new personal project to help job seekers show what’s important to recruiters. They used the philosophy…
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FC Barcelona drops Qatar Airways logo from jerseys next season
Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona,…
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Real Madrid Launches Arabic Ad Campaign on Facebook
Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We’ve noticed today a circulated ad in Egypt by Real Madrid official…
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Google, Facebook ban fake news websites from advertising revenues, but is it enough?
Google said it’s working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in…
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5 Hacks Can Improve Your Twitter Advertising Strategy
Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even…
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10 Most Watched Ads on YouTube in MENA – July 2016
July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads,…
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The Entrepreneurship Opportunity in Egypt – 4: B2C Tech products: Selling Advertising
It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything…
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10 Most Watched Ads on YouTube in MENA – June
June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom…
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Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions to the Global Craze
I wanted to write on something fairly light and fun today in light of recent events in the Middle East…
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Facebook now accepts payments in Egyptian pound
Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian…
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Facebook lifts 20% text overlay image restrictions for all
Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers…
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10 Most Watched Ads on YouTube in MENA – April 2016
Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and…
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Eatimate Cost of Ramadan 2016 TV Ads in Egypt
Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP…
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The 10 Most Watched Ads Globally on YouTube in April 2016
Google has released the top ten most-watched advertisements on youtube in April 2016. Here’s a round-up of April’s most-watched ads worldwide according…
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10 Most Watched Ads on YouTube in MENA March 2016
Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up…
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6 Interesting Insights from the Egyptian Publishing Industry – March 2016
Numbers never lie, So we talk numbers. The digital media industry pays great attention to “Data” every day, one of the…
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The 10 Most Watched Ads on YouTube March 2016
YouTube March 2016 top ten most watched advertisements leaderboard has been revealed and here’s the list: 1- Always #LikeAGirl – Girl Emojis 72%…
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Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results
Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until…
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Voting now open for 2016 Oscars best commercials in MENA
It’s time to take action, it’s time to VOTE! Our 2016 Oscars Best Commercials in collaboration with the leading Arabic digital…
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A Message To Humanity: Treat Refugees Like Animals
The Association for the Rights of Immigrants and Refugees in Tunisia “ADIRT” in collaboration with the media agency Memac Ogilvy Label launched a…
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Turkish Airlines Supports Fenerbahce From The Sky
Turkish Airlines decided to carry the love of soccer fans from ground to the sky, to support Fenerbahce team on their…
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Innovative Violence Against Women billboards in Cairo
FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge…
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