Advertising

Reporting on brand marketing and advertising efforts, best and worst campaigns across emerging markets.

Ahmed Maher9:17 PM GMT • February 11, 2021

Google Ads: Target Audience Explained

Google Ads is one of the most popular advertising platforms worldwide. Through Google Ads, you can reach your target persona…
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$Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal$

Staff Writer10:53 AM BST • September 28, 2020

Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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Osama Tolba10:13 AM BST • September 2, 2020

SellAnyCar.com Expands into Saudi Arabia

SellAnyCar.com, the UAE pioneer and leader in online auto marketplaces for used car sales, announced today it is expanding into…
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Osama Tolba9:03 AM BST • July 28, 2020

A Short History of Influencer Marketing

Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer…
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Staff Writer9:33 AM BST • July 21, 2020

Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day

History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are…
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Staff Writer9:06 AM BST • July 21, 2020

60% of Arab users prefer using emojis over words to express emotions

Viber, owned by the Japanese company, Rakuten, and one of the world’s leading apps for free and easy communication, conducted…
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Editor8:03 PM BST • May 5, 2020

Facebook introduces new distribution metric

Yesterday, Facebook released a new metric called “distribution score” to measure the performance of Facebook pages. The company defined the…
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Staff Writer3:12 PM GMT • January 30, 2019

Facebook drives OSN online sales up 6 times

The Middle Eastern TV operator, OSN, saw online sales rise by 6.3 times after using Facebook website conversions ad objective.…
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Mahmoud Maher3:53 PM GMT • January 25, 2019

Mohamed Salah Returns To Social Media With DHL Ad

Liverpool’s forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package. Salah…
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Ahmed Maher9:37 AM GMT • November 22, 2018

Facebook Ads Manager is back up after reported outage prior Black Friday

If you were having trouble publishing ads on Facebook and Instagram in the last 48 hours, you weren’t alone. Facebook Ads…
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Ahmed Maher9:57 AM GMT • November 21, 2018

Facebook Ads Manager goes down prior Black Friday

Facebook Ads Manager tool went down for several hours on Tuesday, leaving brands and advertisers unable to run Black Friday…
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Staff Writer3:46 PM GMT • November 14, 2018

Spotify announces advertising partners for launch in the Middle East, North Africa

Top brands Hardee’s, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company, and Western Union partner…
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Ahmed Maher11:19 PM GMT • November 13, 2018

Spotify is now available in the Middle East and North Africa

The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi…
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Staff Writer9:20 AM BST • September 30, 2018

Snapchat Unveils Next Generation of E-commerce Ad Products

Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing…
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Staff Writer5:10 PM BST • August 24, 2018

Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook has introduced new video creation tools that enable advertisers to convert existing images and text assets into mobile-first video…
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