60% of Arab users prefer using emojis over words to express emotions
Viber, owned by the Japanese company, Rakuten, and one of the world’s leading apps for free and easy communication, conducted an opinion poll of...
Facebook introduces new distribution metric
Yesterday, Facebook released a new metric called "distribution score" to measure the performance of Facebook pages.
The company defined the new distribution score as:
The distribution...
Facebook drives OSN online sales up 6 times
The Middle Eastern TV operator, OSN saw online sales rise by 6.3 times after using Facebook website conversions ad objective. Promoting its new online-only...
Mohamed Salah Returns To Social Media With DHL Ad
Liverpool's forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package.
Salah deactivated all his social media...
Facebook Ads Manager is back up after reported outage prior Black Friday
If you were having trouble publishing ads on Facebook and Instagram in the last 48 hours, you weren’t alone. Facebook Ads Manager was reporting outages...
Facebook Ads Manager goes down prior Black Friday
Facebook Ads Manager tool went down for several hours on Tuesday, leaving brands and advertisers unable to run Black Friday ads.
The platform returns with...
Spotify announces advertising partners for launch in the Middle East and North Africa
Top brands Hardee's, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company and Western Union partner with the ad-supported...
Spotify is now available in the Middle East and North Africa
The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi Arabia, Palestine, UAE, Jordan,...
Snapchat Unveils Next Generation of E-commerce Ad Products
Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing suite this June. The...
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads
Facebook has introduced new video creation tools that enable advertisers to convert existing images and text assets into mobile-first video ads with ease. In...
