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Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).
E7gezly and PassApp to become two separate companies

E7gezly and PassApp to become two separate companies

A15, the leading technology investor has announced that E7gezly, the online booking provider, and  PassApp the digital mobile passes solution will be split into...
hug digital, Nokia phones, HMD Global

hug digital Signs Digital Partnership Deal with HMD Global

hug digital takes on HMD Global - The Home of Nokia Phones - across MENA as their regional social & digital agency. April 18th, 2017...
MKCairo 3, Marketing kingdom cairo 3

Coca-Cola, Facebook, Instagram and Rolls Royce Motor Cars at Marketing Kingdom...

Senior regional and international marketers from Facebook, Instagram, Coca-Cola, Rolls Royce Motor Cars and P&G are confirmed to speak at the Marketing Kingdom Cairo...
internations tips on how to manage a global facebook

6 Tips for Managing a Global Social Media Audience

Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what to post to writing...
internations, how to manage global audience on social media

How to Manage a Global Audience on Social Media

The InterNations Social Media Team weighs in on what it takes to engage a social community of over one million people around the world. As...
video

Watch the behind the scenes making of the largest video billboard...

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of...
Emirates airline responds to United Express with a video

United Express Fails and Emirates Airline Strikes Back

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight,...
The Creative Industry Summit in Cairo

The Creative Industry Summit Kicked Off Today

Cairo – April 10th , 2017 – The fourth edition of the two-day Creative Industry Summit kicked off today with the participation of a...
Creative Industry Egypt, Cairo, 2017, digital boom, marketing, Advertising

Top Reasons To Attend The Creative Industry Summit in Cairo

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting...
youtube error, google boycott, youtube boycott, youtube advertising

Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...
Etisalat Digital, ICAO Cyber Summit and Exhibition

Etisalat Digital participates in ICAO Cyber Summit and Exhibition

Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and hosted by General Civil...
Amazon Reaches an Agreement to Acquire Middle East's SOUQ.com, amazon acquires souq.com

Amazon Reaches an Agreement to Acquire Middle East’s SOUQ.com

Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the Amazon family will enable...
video

Independent Enthusiasts for Gun Control: Every 27th

Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. Credit: Brand: Gun Control Country: United States Advertiser: Independent Enthusiasts...

Mother’s Day Gifts Purchase Journey During The Floatation Era

During the past 3 weeks, many brands and service providers have been promoting their offers for Mother’s Day. Sons, Daughters, in laws, and even husbands...
Twitter users data in Egypt

Report: How Egyptians Use Twitter

Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform. #Egypt twitter users from...
Top 10 Egyptian Fashionistas to Follow on Instagram

Top 10 Egyptian Fashionistas to Follow on Instagram

Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today, a number of Egyptian fashionistas...
Orange Egypt Uplifts Generation Y Entrepreneursvideo

Orange Egypt Uplifts Generation Y Entrepreneurs

Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support them on the rocky...
Wuzzuf, google, mobile developers career fair in Egypt

WUZZUF organizes the second mobile developer career fair in Egypt

The second round of Mobile Developer Career Fair "Egypt's only mobile developers career fair" will take place on the 18th of March at Helnan Landmark...
AIG to focus on selected products for growth in Egypt

AIG to focus on selected products for growth in Egypt

American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the Egyptian market. AIG new strategy...
Oscars Red Carpet 2017 in Pictures

Oscars Red Carpet 2017 in Pictures

Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.
TIEC, Microsoft Present 'Accelerate Your Business' Competition

TIEC, Microsoft Present ‘Accelerate Your Business’ Competition

A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship Center (TIEC). The competition is...
Egypt’s Employment News Bulletin (Feb 13 – 19)

Egypt’s Employment News Bulletin (Feb 13 – 19)

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies...
vertical video ad, middle east vertical video ads, careem vertical video ad, peace cake vertical video ad

Careem Egypt Brings Vertical Video Ads To The Middle East

Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated...

El3ab.com unleashes its new portal, receives EGP 2M investment from...

El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation Kings,” with investment from...
Egypt's Employment News Bulletin (Feb 5 - 9)

Egypt’s Employment News Bulletin (Feb 5 – 9)

Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies by 5.00pm...
Marketing Kingdom Amman 2, PWorld, Amman, Jordan, Marketing, events

Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.
skysports and twitter, skysports partners with twitter, sky sports, twitter, transfer market, transfer deadline, football transfer market,

Sky Sports offers more ways than ever to follow Deadline Day

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
MENA organizations do not measure printing costs, canon middle east, canon logo, digital boom, adigitalboom

62% of MENA organizations do not measure printing costs, says Canon...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure...
Instagram Rolls Out Live Stories Globally, instagram live stories, live video,

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just...
Facebook Introduces New Tools to Help Control Your Information

Facebook Introduces New Tools to Help Control Your Information

Dubai, UAE, 26th January 2017 –  Facebook announced today the launch of the Privacy Basics site, a new resource that makes it easier for...
Karim Elsahy, elves app, elves, artificial intelligence, AI, Egypt, Silicon Valley

Karim Elsahy

Karim Elsahy is a winning angel investor & serial entrepreneur with a current emphasis on ai, bots, and conversational commerce. He is Founder / CEO...
mohamed aboutrika, magico, prince of hearts, egyptian, egypt player, aboutrika, ابوتريكة

Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official "terror list" on charges...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...
How the 2017 #GoldenGlobes lit up Twitter, digital boom, golden globes on twitter

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football...

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad https://youtu.be/l-pXKjCbpKk
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...
Huawei Nova Plus Triggers Egypt’s True Potential, nova plus, huawei, Egypt, digital boom, campaign 2016, هواوي, masr, kjamii

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power, جيل بيكمل جيل, Vodafone Egypt 4G campaign, Vodafone 4G, vodafone brand ad, vodafone branding campaign, vodafone commercial ad

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...
Anonymous Instagram campaign goes viral in Egypt, جيل بيكمل جيل

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...
fern

Fern Fans Generate Food Mood-Shifters, Join 20k Challenge

Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the...
A15, Careem Empower Tech Startups in Egypt

A15, Careem Empower Tech Startups in Egypt

A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing startups in the Middle...
careem to uber

Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today's explosion inside...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...

Tether adds ‘Gracenote’ music recognition features to power better music discovery

itagit technologies has signed a multi-territory music licensing deal with Gracenote to power two new features in its TETHER music discovery mobile app.  With...
itagit technologies, TETHER & TVTAG mobile applications

TETHER, TVTAG mobile apps bring ‘never seen before’ user experience to...

Cairo, Dubai – Out of the turmoil and challenging times that Egypt went through post its revolution in 2011 and at a time where...

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