Home Contributors by Staff

Staff

Staff
336 Articles 0 COMMENTS
Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).
AIG to focus on selected products for growth in Egypt

AIG to focus on selected products for growth in Egypt

American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the Egyptian market. AIG new strategy...
Oscars Red Carpet 2017 in Pictures

Oscars Red Carpet 2017 in Pictures

Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.
TIEC, Microsoft Present 'Accelerate Your Business' Competition

TIEC, Microsoft Present ‘Accelerate Your Business’ Competition

A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship Center (TIEC).The competition is...
Egypt’s Employment News Bulletin (Feb 13 – 19)

Egypt’s Employment News Bulletin (Feb 13 – 19)

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com.Email lina@adigitalboom.com with the details of your vacancies...
vertical video ad, middle east vertical video ads, careem vertical video ad, peace cake vertical video ad

Careem Egypt Brings Vertical Video Ads To The Middle East

Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.The leading car booking app emulated...

El3ab.com unleashes its new portal, receives EGP 2M investment from...

El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation Kings,” with investment from...
Egypt's Employment News Bulletin (Feb 5 - 9)

Egypt’s Employment News Bulletin (Feb 5 – 9)

Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com.Email lina@adigitalboom.com with the details of your vacancies by 5.00pm...
Marketing Kingdom Amman 2, PWorld, Amman, Jordan, Marketing, events

Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.
skysports and twitter, skysports partners with twitter, sky sports, twitter, transfer market, transfer deadline, football transfer market,

Sky Sports offers more ways than ever to follow Deadline Day

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
MENA organizations do not measure printing costs, canon middle east, canon logo, digital boom, adigitalboom

62% of MENA organizations do not measure printing costs, says Canon...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure...
Instagram Rolls Out Live Stories Globally, instagram live stories, live video,

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers.To go live, just...
Facebook Introduces New Tools to Help Control Your Information

Facebook Introduces New Tools to Help Control Your Information

Dubai, UAE, 26th January 2017 –  Facebook announced today the launch of the Privacy Basics site, a new resource that makes it easier for...
Karim Elsahy, elves app, elves, artificial intelligence, AI, Egypt, Silicon Valley

Karim Elsahy

Karim Elsahy is a winning angel investor & serial entrepreneur with a current emphasis on ai, bots, and conversational commerce. He is Founder / CEO...
mohamed aboutrika, magico, prince of hearts, egyptian, egypt player, aboutrika, ابوتريكة

Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official "terror list" on charges...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...
How the 2017 #GoldenGlobes lit up Twitter, digital boom, golden globes on twitter

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor.“Proud to...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football...

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper.Watch the adhttps://youtu.be/l-pXKjCbpKk
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report.Most-followed CelebritiesMost Liked PhotoMost Geo-Tagged CitiesTop DrinksTop AthletesKey Moments Sports BrandsEating...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday.Egyptair's superb...
Huawei Nova Plus Triggers Egypt’s True Potential, nova plus, huawei, Egypt, digital boom, campaign 2016, هواوي, masr, kjamii

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power, جيل بيكمل جيل, Vodafone Egypt 4G campaign, Vodafone 4G, vodafone brand ad, vodafone branding campaign, vodafone commercial ad

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...
Anonymous Instagram campaign goes viral in Egypt, جيل بيكمل جيل

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...
fern

Fern Fans Generate Food Mood-Shifters, Join 20k Challenge

Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the...
A15, Careem Empower Tech Startups in Egypt

A15, Careem Empower Tech Startups in Egypt

A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing startups in the Middle...
careem to uber

Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today's explosion inside...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...

Tether adds ‘Gracenote’ music recognition features to power better music discovery

itagit technologies has signed a multi-territory music licensing deal with Gracenote to power two new features in its TETHER music discovery mobile app.  With...
itagit technologies, TETHER & TVTAG mobile applications

TETHER, TVTAG mobile apps bring ‘never seen before’ user experience to...

Cairo, Dubai – Out of the turmoil and challenging times that Egypt went through post its revolution in 2011 and at a time where...
ebn el wazeer khad meny el mic

A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El...

Over the last week a new kind of viral campaigns called "Ebn El Wazeer Khad Meny El Mic" has spread like a wildfire among specific...
MyTrustedWill, After Death, Technology after death, startup, us startup, SMS

MyTrustedWill.com builds life bridges after death

Nearly 2.6 million people dying annually in the United States, Entrepreneurs see an opportunity to innovate. A new U.S. tech-startup, MyTrustedWill, is hoping to capture...
Lipton Egypt, Lipton Campaign, Lipton Mood, Lipton Do Good, How Lipton lifted Egypt’s mood, lipton Egypt, Lipton el 7ad el awlany

How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...
elves, riseup summit 2016, Facebook bot

RiseUp Summit 2016 partners with Facebook bot technology for attendees

RiseUp Summit 2016 has partnered with Elves, the first Facebook chatbot application in Egypt, to create customized, concierge experiences for over 5000 participants expected...
Instagram screenshot notification

Instagram notifies you when someone screenshots your DMs

Instagram has rolled out a new update which sends a notification to you when someone screenshots your direct messages. The update comes in light of the new...

RiseUp Summit 2016: The Entrepreneurship Revolution

RiseUp hosted its annual press conference on the 20th of November to announce the activities and tracks that will be covered in its 2016...
MENA ICT 2016, MENA ICT Amman, MENA ICT Forum opening, Amman, Jordan

MENA ICT Forum 2016 Concludes Its Activities

November 2016, Amman - The Middle East & North Africa Information & Communications Technology Forum 2016 has concluded its activities on 10th November at...
brand yourself project, gear studios

Creative Project: ‘Brand Yourself’ by GearBox Studios

GearBox Studios launched a new personal project to help job seekers show what's important to recruiters. They used the philosophy of "People buy what...
linkedin headquarter, linkedin logo

Russian authorities block access to Linkedin

Russia blocked access to LinkedIn as it was in violation of a law requiring that the data of Russian users is stored in Russia....
Orange partners with Jumia in Egypt

Orange announces partnership with Jumia for exclusive offers

Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the country – Starts 14th of...
real Madrid in Arabic, social media, real madrid social media, Egypt

Real Madrid Launches Arabic Ad Campaign on Facebook

We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with a signup form as a part of a...
Dubai Skyline, Supermoon, Moon

Supermoon rises over UAE skyline

November's full moon isn't only the closest and brightest 'Supermoon' of 2016 but also the largest since 1948.
alibaba $17.8 billion sales

Alibaba’s ‘Singles Day’ sale hit a record of $17.8bn in one...

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year had reached 121bn yuan ($18bn;...
supermoon, Supermoon in 70 years, super moon, nasa, UAE, Cairo, Dubai, Qatar, Jordan, Amman, weather

Brightest ‘Supermoon’ in 70 years on Monday

The biggest and brightest "supermoon" for almost 70 years will shine over the Earth on Monday.Astronomers say that is because the moon will be...
Tim Cook’s Email To Apple Employees After Donald Trump’s Election

Tim Cook’s Email To Apple Employees After Donald Trump’s Election

Apple chief executive, Tim Cook sent a memo to Apple employees, in reaction to the US presidential election results – Reported BuzzFeed NewsIn the...
The Cairo International Film Festival, Twitter, CIFF

Cairo International Film Festival teams up with Twitter

The Cairo International Film Festival (CIFF) announced today a partnership with Twitter in preparation for the festival’s 38th edition scheduled on 15 November 2016....
awstreams-wins-aeropostale

AWstreams wins Aéropostale Egypt Pitch

AWstreams has been chosen by Aéropostale among other pitchers to be the digital marketing agency managing Aéropostale Egypt. AWstreams starts their activity with pre-launching social...
Marketing kingdom Amman 2, Jordan, PWorld

Marketing Kingdom Amman 2: Let’s Get The Party Started!

After the phenomenal success in 15 different countries, the Marketing Kingdom, one of the world’s fastest growing marketing events, is back for the second...
182,709FansLike
2,253FollowersFollow
6,801FollowersFollow

MORE STORIES