Staff Writer

The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to IPSOS report. The report, which...

Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations but more charities this...

https://www.youtube.com/playlist?list=PLHFlHpPjgk70W5LbPJOfpec8WJo2fEoB7

Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that...

https://www.youtube.com/watch?v=Hb3XraoZxQ0

Vodafone Egypt launched its Ramadan campaign with the theme of "first time joy" is power “فرحة_أول_مرة”. The telecom operator posted two video adverts online portraying how...

https://www.youtube.com/watch?v=8bRfCqCOGeQ

https://vimeo.com/170111326 Credits: Client: Teama Milk Agency: JWT Cairo

Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the Arabic entertainment news portal...

Zain group has kicked off Ramadan media race with an anti-terrorism commercial, portraying how terrorism is turning happiness into darkness in the name of Islam,...

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service...

Last summer, the release of Pokémon GO in the app store announced the arrival of mainstream augmented reality (or AR) gaming in a big...

Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different social issues; launched yesterday with...

Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional...

The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after receiving over 1000 submissions...

Wuzzuf, Egypt’s first job site, announced yesterday the launch of its first activation on social media: Kanabet Wuzzuf "Wuzzuf Lounge" – a bi-weekly Live Q&A show on...

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment...

Dubai - Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio...

WhatsApp went offline 9:00PM GMT for Millions of users across the globe as users reported inability to connect to the messaging app server. For over 60 minutes...

Dubai, United Arab Emirates: Turner Middle East, North Africa and Turkey (MENAT) has announced the appointment of Darine El-Khatib as the new Senior Director...

A15, the leading technology investor has announced that E7gezly, the online booking provider, and  PassApp the digital mobile passes solution will be split into...

hug digital takes on HMD Global - The Home of Nokia Phones - across MENA as their regional social & digital agency. April 18th, 2017...

Senior regional and international marketers from Facebook, Instagram, Coca-Cola, Rolls Royce Motor Cars and P&G are confirmed to speak at the Marketing Kingdom Cairo...

Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what to post to writing...

The InterNations Social Media Team weighs in on what it takes to engage a social community of over one million people around the world. As...

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of...

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight,...

Cairo – April 10th , 2017 – The fourth edition of the two-day Creative Industry Summit kicked off today with the participation of a...

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting...

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...

Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and hosted by General Civil...

Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the Amazon family will enable...

Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. Credit: Brand: Gun Control Country: United States Advertiser: Independent Enthusiasts...

During the past 3 weeks, many brands and service providers have been promoting their offers for Mother’s Day. Sons, Daughters, in laws, and even husbands...

Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform. #Egypt twitter users from...

Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today, a number of Egyptian fashionistas...

Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support them on the rocky...

The second round of Mobile Developer Career Fair "Egypt's only mobile developers career fair" will take place on the 18th of March at Helnan Landmark...

American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the Egyptian market. AIG new strategy...

Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.

A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship Center (TIEC). The competition is...

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies...

Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated...

El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation Kings,” with investment from...

Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies by 5.00pm...

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure...

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just...