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Staff Writer

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Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).
Social Media Listening: Power or Peril?, Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai

Social Media Listening: Power or Peril?

Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at the Marketing Kingdom Cairo...
Egyptian social media monitoring tool 'Crowd Analyzer' raises $1.1 million

Egyptian social media monitoring tool ‘Crowd Analyzer’ raises $1.1 million

Crowd Analyzer, the Arabic-focused social media monitoring tool, has received pre-Series A funding of $1.1 million from a group of venture capital firms in...
CNN Scores Highest on Trust, Accuracy, Quality and Impartiality in UK news survey

CNN Scores Highest on Trust, Accuracy, Quality and Impartiality in UK news survey

CNN rates higher than any other TV news source in the UK for quality, accuracy, trustworthiness and impartiality, according to a new report from...
(Photo: Endeavor.org) Mawdoo3.com Rami and Mohammad

Jordanian Startup ‘Mawdoo3.com’ Raises $13.5m

Mawdoo3.com, the world's most visited Arabic website with more than 45 million unique users per month, has completed a US $13.5 million Series B...
Namshi Unveils Key Trends For The Season

Namshi Unveils Key Trends For The Season

It’s time to revamp your wardrobe, alright! Specially curated by the fabulous fashion team at Namshi, this season’s trend edit unveils a selection of...
Farawlaya.com a startup that revolutionizes how Egyptians buy home wear

Farawlaya.com a startup that revolutionizes how Egyptians buy home wear

Farawlaya.com is the fastest growing specialty online retailer of women’s home wear in Egypt; serving women of all shapes and sizes. Farawlaya has a...
marketing kingdom cairo, egypt, Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK

Shell’s Social Media Guru to Speak at Marketing Kingdom Cairo 4

Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of the keynote speakers at...
Women in Saudi Arabia begin driving for Careem

Women in Saudi Arabia begin driving for Careem

On the historic day that women begin driving in Saudi Arabia, Careem reveal their new fleet of female drivers.   The drivers - referred to...
UAE's new influencer marketing policy comes into effect

UAE’s new influencer marketing policy comes into effect

The national media council's law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media influencers who are making...
Elios Egypt continues with 'Dark Humor' campaign in Ramadan

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more...

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