Staff Writer
Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).
UAE’s new influencer marketing policy comes into effect
The national media council's law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media influencers who are making...
Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan
After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more...
NYU Receives $500,000 Grant to Support Arabic Collections Online
New York University Libraries, a leader in digital library development, today announced that the philanthropic foundation Carnegie Corporation of New York has made a...
Learn how to create a single long image in a carousel ad
Facebook Carousel ad format has recently proved success with many advertisers across the globe, hence, here is a new way to impress audience with...
500 Startups MENA gearing up to host investor day
Silicon-Valley based 500 Startups, the most active early-stage Venture Capital Fund in the Middle East and North Africa (MENA) region, has announced it is...
Link Development Digitalizes Madaar Development Operations In Egypt
Egypt's leading real-estate company, Madaar Development has started digitalizing its operations using a real estate solution known as Microsoft Dynamics 365 which is developed...
Egyptian fashion startup, La Reina raises $1 million in a Series A funding round
La Reina, Egypt’s first online fashion rental platform, announced $1 million in a Series A funding round led by Egypt’s largest venture capital fund, Algebra...
WUZZUF debuts its newly revolutionized platform among top employers at ‘Unlock’ 18’
WUZZUF, Egypt’s number one online recruitment platform is revealing its newly revamped platform during "Unlock’18", an exclusive event that gathers top employers, government officials,...
Kuwaiti bank talks Egyptian proverbs in new rebranding campaign
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait - Egypt (ABK-Egypt) launched a new advertising campaign that promises to transform people’s relationship with...
Marketing Kingdom Cairo 4: Full Speakers List Announced
P World, the organizers of the Marketing Kingdom, Egypt’s most innovative marketing event, have just announced that the fourth edition of the event will...
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