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Staff Writer

Staff Writer
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Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).
video

Zain bombs terrorism with this Ramadan ad

Zain group has kicked off Ramadan media race with an anti-terrorism song.
Waklinha Wala, Khalsana Bshyaka, iflix launches in Egypt, Ramadan 2017

iflix makes Egypt debut with revolutionary content for the 2017 Ramadan...

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service...
Will AR Bring Beloved Characters To Life? AR Gaming, Fantastic beasts

Will AR Bring Beloved Characters To Life?

Last summer, the release of Pokémon GO in the app store announced the arrival of mainstream augmented reality (or AR) gaming in a big...
video

Stetla3 Launches its Online Platform with a Social Awareness Campaign

Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different social issues; launched yesterday with...
Anghami Gears up for Ramadan with great opportunities in content generation

110 % increase in content consumption for Ramadan on Anghami in...

Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional...
hireHunt bot, chatbot, facebook mena, facebook messenger challenge mena

Egyptian Bot ‘HireHunt’ among the 60 finalists in Facebook’s Messenger Challenge...

The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after receiving over 1000 submissions...
Wuzzuf hosts bassem el-hady, kanabet Wuzzuf, KanabetWuzzuf

Wuzzuf Hosts Egypt’s Business Thought-leaders Live on Social Media

Wuzzuf, Egypt’s first job site, announced yesterday the launch of its first activation on social media: Kanabet Wuzzuf "Wuzzuf Lounge" – a bi-weekly Live Q&A show on...
video on twitter, why brand video works on Twitter, new research, digital boom, middle east, pepsi, coca cola, nido, careem

Twitter research explores the neurology of video consumption

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment...
anghami app

Anghami grows its Audio Ad business in the region three-fold in...

Dubai - Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio...
WhatsApp Down

WhatsApp Down, ‘Unable to Connect’ for Millions of Users

WhatsApp went offline 9:00PM GMT for Millions of users across the globe as users reported inability to connect to the messaging app server. For over 60 minutes...
Turner Middle East, North Africa and Turkey,

Darine El-Khatib joins Turner as Senior Director of Creative Strategy and...

Dubai, United Arab Emirates: Turner Middle East, North Africa and Turkey (MENAT) has announced the appointment of Darine El-Khatib as the new Senior Director...
E7gezly and PassApp to become two separate companies

E7gezly and PassApp to become two separate companies

A15, the leading technology investor has announced that E7gezly, the online booking provider, and  PassApp the digital mobile passes solution will be split into...
hug digital, Nokia phones, HMD Global

hug digital Signs Digital Partnership Deal with HMD Global

hug digital takes on HMD Global - The Home of Nokia Phones - across MENA as their regional social & digital agency. April 18th, 2017...
MKCairo 3, Marketing kingdom cairo 3

Coca-Cola, Facebook, Instagram and Rolls Royce Motor Cars at Marketing Kingdom...

Senior regional and international marketers from Facebook, Instagram, Coca-Cola, Rolls Royce Motor Cars and P&G are confirmed to speak at the Marketing Kingdom Cairo...
internations tips on how to manage a global facebook

6 Tips for Managing a Global Social Media Audience

Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what to post to writing...
internations, how to manage global audience on social media

How to Manage a Global Audience on Social Media

The InterNations Social Media Team weighs in on what it takes to engage a social community of over one million people around the world. As...
video

Watch the behind the scenes making of the largest video billboard...

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of...
Emirates airline responds to United Express with a video

United Express Fails and Emirates Airline Strikes Back

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight,...
The Creative Industry Summit in Cairo

The Creative Industry Summit Kicked Off Today

Cairo – April 10th , 2017 – The fourth edition of the two-day Creative Industry Summit kicked off today with the participation of a...
Creative Industry Egypt, Cairo, 2017, digital boom, marketing, Advertising

Top Reasons To Attend The Creative Industry Summit in Cairo

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting...
youtube error, google boycott, youtube boycott, youtube advertising

Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...
Etisalat Digital, ICAO Cyber Summit and Exhibition

Etisalat Digital participates in ICAO Cyber Summit and Exhibition

Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and hosted by General Civil...
Amazon Reaches an Agreement to Acquire Middle East's SOUQ.com, amazon acquires souq.com

Amazon Reaches an Agreement to Acquire Middle East’s SOUQ.com

Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the Amazon family will enable...
video

Independent Enthusiasts for Gun Control: Every 27th

Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. Credit: Brand: Gun Control Country: United States Advertiser: Independent Enthusiasts...

Mother’s Day Gifts Purchase Journey During The Floatation Era

During the past 3 weeks, many brands and service providers have been promoting their offers for Mother’s Day. Sons, Daughters, in laws, and even husbands...
Twitter users data in Egypt

Report: How Egyptians Use Twitter

Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform. #Egypt twitter users from...
Top 10 Egyptian Fashionistas to Follow on Instagram

Top 10 Egyptian Fashionistas to Follow on Instagram

Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today, a number of Egyptian fashionistas...
Orange Egypt Uplifts Generation Y Entrepreneursvideo

Orange Egypt Uplifts Generation Y Entrepreneurs

Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support them on the rocky...
Wuzzuf, google, mobile developers career fair in Egypt

WUZZUF organizes the second mobile developer career fair in Egypt

The second round of Mobile Developer Career Fair "Egypt's only mobile developers career fair" will take place on the 18th of March at Helnan Landmark...
AIG to focus on selected products for growth in Egypt

AIG to focus on selected products for growth in Egypt

American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the Egyptian market. AIG new strategy...
Oscars Red Carpet 2017 in Pictures

Oscars Red Carpet 2017 in Pictures

Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.
TIEC, Microsoft Present 'Accelerate Your Business' Competition

TIEC, Microsoft Present ‘Accelerate Your Business’ Competition

A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship Center (TIEC). The competition is...
Egypt’s Employment News Bulletin (Feb 13 – 19)

Egypt’s Employment News Bulletin (Feb 13 – 19)

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies...
vertical video ad, middle east vertical video ads, careem vertical video ad, peace cake vertical video ad

Careem Egypt Brings Vertical Video Ads To The Middle East

Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated...

El3ab.com unleashes its new portal, receives EGP 2M investment from...

El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation Kings,” with investment from...
Egypt's Employment News Bulletin (Feb 5 - 9)

Egypt’s Employment News Bulletin (Feb 5 – 9)

Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies by 5.00pm...
Marketing Kingdom Amman 2, PWorld, Amman, Jordan, Marketing, events

Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.
skysports and twitter, skysports partners with twitter, sky sports, twitter, transfer market, transfer deadline, football transfer market,

Sky Sports offers more ways than ever to follow Deadline Day

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
MENA organizations do not measure printing costs, canon middle east, canon logo, digital boom, adigitalboom

62% of MENA organizations do not measure printing costs, says Canon...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure...
Instagram Rolls Out Live Stories Globally, instagram live stories, live video,

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just...
Facebook Introduces New Tools to Help Control Your Information

Facebook Introduces New Tools to Help Control Your Information

Dubai, UAE, 26th January 2017 –  Facebook announced today the launch of the Privacy Basics site, a new resource that makes it easier for...
Karim Elsahy, elves app, elves, artificial intelligence, AI, Egypt, Silicon Valley

Karim Elsahy

Karim Elsahy is a winning angel investor & serial entrepreneur with a current emphasis on ai, bots, and conversational commerce. He is Founder / CEO...
mohamed aboutrika, magico, prince of hearts, egyptian, egypt player, aboutrika, ابوتريكة

Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official "terror list" on charges...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...
How the 2017 #GoldenGlobes lit up Twitter, digital boom, golden globes on twitter

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football...

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad https://youtu.be/l-pXKjCbpKk

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