Egypt’s NowPay Raises $600k from Endure Capital, 500 Startups

Egyptian fintech startup, NowPay, said it’s closing a new undisclosed round after raising USD 600,000 in Seed funding from Silicon Valley’s Endure Capital and 500 Startups.

The Cairo-based startup, launched in early 2019, came out of stealth promising to improve financial wellness of corporate employees in emerging markets through its fintech solution that helps people get their salaries in advance at any point during the month.

“Saving, spending, budgeting and borrowing. Those are the four pillars of financial-wellness. We want to improve every aspect of those for employees,” said Mostafa Ashour, Cofounder and CEO of NowPay who previously led Innovation teams at Microsoft Research.

Ashour started NowPay with co-founders Ahmed Sabry of Amazon Lending, and Cherif Radi who led special projects at Orange.

“In order to reduce money worries, lower financial stress and cut down attrition rates, employees need to feel that they can get their salaries whenever they are cash-strapped,” said Ashour, explaining that his solution helps employees better manage their budgets, overcome cash flow problems and avoid unexpected events.

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