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We capture real-time digital marketing news-stories in the Middle East and across the globe, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

'Facebook Dating' launches today, testes in Colombia

‘Facebook Dating’ rolls out in Colombia

Facebook will begin testing its new feature for dating and relationships in Colombia today. Originally announced in F8 last May, 'Facebook Dating' will be available for users who are 18 and above. Unlike Tinder, it's free of...
Mountain View Passes the Crown

Mountain View Passes the Crown

A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured the attention of Egyptian social media users as influencers challenged followers to use the new filter...
Young Saudi woman Rawan Hamza drives all the way from the UAE to Saudi Arabia to surprise her mom back home! In Infiniti's Drive Back campaign

Young Saudi woman Rawan Hamza drives all the way from the UAE to Saudi...

last 24th of June 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It was a day of celebration, anxiety and certainly lots of expectations. While many brands...
Facebook allows users to appeal Marketplace ban

Facebook lets users to appeal Marketplace ban

Many users have reported that Facebook Marketplace icon on mobile app has suddenly disappeared while they did not violate policies. That was due to a major glitch in the system, reported many tech news...
10 tips for managing a successful cause on Facebook

10 tips for managing a successful cause on Facebook

Witnessing the suffering of Egyptian single mothers, I started a Facebook group in 2016 in an attempt to shed light on the challenges that put shackles on millions of women in the country. In just...
Instagram opens for verification requests, introduces new transparency and security tools

Instagram opens for verification requests, introduces new transparency and security tools

Instagram has introduced three new important updates today that enforce transparency and better security methods. In a blog post titled "New Tools to Help Keep Instagram Safe": the company announced the three important updates: a...
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook has introduced new video creation tools that enable advertisers to convert existing images and text assets into mobile-first video ads with ease. In order to help small and medium businesses create attractive videos...
Social Media Listening: Power or Peril?, Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai

Social Media Listening: Power or Peril?

Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at the Marketing Kingdom Cairo 4, scheduled to take place from 17-18 October at the...
Egyptian social media monitoring tool 'Crowd Analyzer' raises $1.1 million

Egyptian social media monitoring tool ‘Crowd Analyzer’ raises $1.1 million

Crowd Analyzer, the Arabic-focused social media monitoring tool, has received pre-Series A funding of $1.1 million from a group of venture capital firms in Kuwait, Saudi and the UAE. The group of investors was led...
Some of the funniest 'Kiki' moments on the internet, bassem el hady, Kijamii CEO

Some of the funniest ‘Kiki’ moments on the internet

It's safe to say we all know who Kiki is by now. The "In my feelings challenge" has taken over the internet with 204K posts on Instagram. Drakes new song In my feelings has...

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