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We capture real-time digital marketing news-stories in the Middle East and across the globe, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

The evolution of the Twitter brand

The evolution of the Twitter brand

Research: 90% of internet users recognize the Twitter logo What is a logo? Why do companies put in effort to redesign, refresh and update their logo? By definition, a logo is a symbol adopted by...
Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications and marketing – The sentiment was a common theme amongst the communications and marketing...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative campaign designed to go viral and provide maximum exposure. The fun...
McDonald's Egypt Misspellings, mcdonald's Egypt Ezbet Khairallah, McDonald's Misspellings Spark Viral Campaign

McDonald’s Egypt Misspellings Spark Viral Campaign

Egyptians mocked McDonald's on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah's education development project. The fast food giant made those intentional spelling mistakes to spark interest and raise...

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