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We capture real-time digital marketing news-stories in the Middle East and across the globe, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

Spotify announces advertising partners for launch in the Middle East and North Africa

Spotify announces advertising partners for launch in the Middle East and North Africa

Top brands ​​Hardee's, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company and Western Union ​​partner with the ad-supported free Spotify service for launch in MENA The music streaming...
Spotify is now available in the Middle East and North Africa

Spotify is now available in the Middle East and North Africa

The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi Arabia, Palestine, UAE, Jordan, Oman, Qatar, Bahrain, Lebanon, Morocco, Algeria, Tunisia and Kuwait. Spotify Premium...
Facebook Launches Marketing Consultants Program

Facebook Launches Marketing Consultants Program

Facebook has launched a new marketing consultants program which features experts in Facebook advertising on partners directory. Becoming a vetted Consultant helps your company with more exposure, more opportunity and more growth. To become a vetted...
Things You Need To Know Before Getting Started With SEO

Things You Need To Know Before Getting Started With SEO

If you have just learned about search engine optimization (SEO), you might feel a little bit intimidated because there is so much you need to learn. This might not be helpful, but you should...
Facebook rolls out 'Ad breaks' in Jordan, Saudi Arabia and UAE, Facebook launches 'Ad breaks' in Jordan, Saudi Arabia and UAE

Facebook rolls out ‘Ad breaks’ in Jordan, Saudi Arabia and UAE

Facebook has launched Ad breaks program in three Arab countries (Jordan, Saudi Arabia and UAE). The program allows video creators to show ads before or during videos to earn money, just like YouTube. Creators will...
Video creators can now earn money with Facebook Ad breaks

Video creators can now earn money with Facebook Ad breaks

Youtube has been always the go-to platform for creators, simply, because of how easy to monetize your videos. Facebook realizes that allowing creators to monetize is all it takes to take over the video industry....
Jordan: 10 Children killed in Dead Sea flash floods, Amman

Jordan: 10 Children killed in Dead Sea flash floods

At least 10 students and teachers were killed and 37 injured by flash floods near the Dead Sea that swept away a school bus. Jordan witnessed heavy quick rain this afternoon, which caused a flash...
Deezer appoints Kijamii as its digital agency in MENA

Deezer appoints Kijamii as its digital agency in MENA

The internet-based music streaming service Deezer has appointed Kijamii as its digital agency in the Middle East and North Africa region. Kijamii will be responsible for the execution of Deezer's strategy across digital and social ...
EgyptAir magazine apologises over bizarre Drew Barrymore article, EgyptAir magazine apologises over odd Drew Barrymore article, Actress Drew Barrymore

EgyptAir magazine apologises over bizarre Drew Barrymore article

The inflight magazine of EgyptAir airline apologised over a confusing interview with actress Drew Barrymore that went viral after it was spotted by a passenger who was en-route to Cairo. With misspellings and grammatical errors,...
How to Build a Strong Brand Identity

How to Build a Strong Brand Identity

This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the past few years as the working professionals are finding comfort and peace of mind...

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