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We capture real-time digital marketing news-stories in the Middle East and across the globe, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

Facebook allows users to see all active ads run by a page for more transparency

Facebook allows users to see all active ads run by a page for more...

Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this year. The company has launched a new feature that gives people more information about...
marketing kingdom cairo, egypt, Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK

Shell’s Social Media Guru to Speak at Marketing Kingdom Cairo 4

Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of the keynote speakers at the fourth edition of the Marketing Kingdom Cairo, scheduled to...
Facebook Activates Text Delight Animations For World Cup 2018, Full List

Facebook Activates Text Delight Animations For World Cup 2018, Full List

Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When writing special phrases as a text post or as a comment, new animations appear...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from...
UAE's new influencer marketing policy comes into effect

UAE’s new influencer marketing policy comes into effect

The national media council's law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media influencers who are making commercial gains from their online popularity are now requested to...
Elios Egypt continues with 'Dark Humor' campaign in Ramadan

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more copies. The campaign imagines the year 2033 and humanity’s life in the...
Facebook Adds New Tools for Nonprofit Fundraisers

Facebook Adds New Tools, Features for Nonprofit Fundraisers

Facebook has added new features and tools to Facebook Fundraisers in order to make fundraisers more impactful and accessible to help people support more causes and organizations that mean the most to them. Read More 5 reasons why...
Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the company said it will donate 20 bottles during Iftar time...
5 reasons why you should donate via mobile in Ramadan 2018

5 reasons why you should donate via mobile in Ramadan 2018

Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities and empowering donors. With the Muslim holy of month of Ramadan marking the peak of...

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