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We capture real-time digital marketing news-stories in the Middle East and across the globe, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

Efficient Marketing Tools to Create Viral Campaigns Rapidly

Efficient Marketing Tools to Create Viral Campaigns Rapidly

Marketing has always been a subtle companion of trade and e-commerce. It started with word of mouth and later grew into an entire industry...
Jordan Ahli Bank Celebrates Batman Day

Jordan Ahli Bank Celebrates Batman Day

As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on September 21 for the...
Mohamed Salah Donates US $3 Million to Egyptian National Cancer Institute

Mohamed Salah Donates US $3 Million to Egyptian National Cancer Institute

Egyptian football player Mohamed Salah has donated US $3 million (the equivalent of EGP 54 million) to the National Cancer Institute (NCI) following Monday’s...
Facebook Libra, Facebook Calibra, Facebook Crypto

Facebook Announces Cryptocurrency ‘Libra’, Digital Wallet ‘Calibra’

Yesterday, Facebook has shared plans for Calibra, a digital wallet for Libra, a new global currency powered by blockchain technology. The wallet will be...
Facebook will begin collecting sales tax on ads sold in Egypt

Truth Behind Facebook Collecting Sales Tax On Ads Sold In Egypt

Rumors spread in Egypt in the last 24 hours that Facebook and Instagram will begin collecting tax for advertisements purchased in the country. The...
Eventtus unveils new brand identity as it expands event tech solutions

Eventtus ‘rebrand’ aims to inspire event professionals to ‘think big, think easy’

Eventtus revolutionized its brand strategy and visual identity as the company is expanding its event tech solutions globally. These were the first changes to...

Tidbits from 2018 State of Social Video Report ‘Egypt Edition’

We analyzed over 43,000 videos generating over 7 billion views in 2018. Can you guess what worked and what didn’t in 2018?The top-performing creators...
How a Non-Digital Approach Can Work For You

How a Non-Digital Approach Can Work For You

Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their main source of marketing,...
Etisalat buildings to ‘go dark’ for Earth Hour

Etisalat buildings to ‘go dark’ for Earth Hour

Etisalat will join major companies around the world on 30th March to mark Earth Hour, the world's largest movement in support of action on...
Kijamii Wins Entertainment Grand Prix at 2019 Dubai Lynx, Named Independent Agency of the Year

Kijamii Wins Entertainment Grand Prix at 2019 Dubai Lynx, Named Independent Agency of the...

Leading digital creative content and production agency Kijamii was named the  “Independent Agency Of The Year” at the 2019 edition of the Dubai Lynx Festival...
POD Egypt Wins 3 Awards at Dubai Lynx International Festival of Creativity

JWT and POD Egypt Win 3 Awards at Dubai Lynx For DHL

JWT and POD Egypt won three awards (one gold and two silver) under the PR and Entertainment categories for DHL and Mo Salah integrated...
Facebook, Instagram go down worldwide in a widespread outage

Facebook, Instagram go down worldwide in a widespread outage

tweetHaving troubles accessing Facebook and Instagram? You're not alone!Users from all around the world have reported several outages on Wednesday while accessing Facebook, Instagram...
JREDS Awards Intercontinental Aqaba For Clean up The World Campaign, InterContinental Aqaba Resort

JREDS Awards Intercontinental Aqaba For Clean up The World Campaign

InterContinental Aqaba Resort has recently been awarded by The Royal Marine Conservation Society of Jordan (JREDS) for their partnership with the International Clean up...

Spotted: New Outdoor Buzz in Cairo

The outdoor market never fails to amaze us, it's been a while since we've witnessed a buzz about a particular campaign.During the past few...
Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day

Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day

On International Women’s Day, SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich...
Marriott International Launches Dedicated Dining Platform in UAE

Marriott International Launches Dedicated Dining Platform in UAE

Marriott International has launched a dedicated dining platform in the UAE, MoreCravings.com, which allows guests to discover a wealth of food experiences across its...
DHL Express, Mo Salah team up for 'The Human Network'

DHL Express, Mo Salah team up for ‘The Human Network’

Mo Salah broke the silence by posting a commercial ad with the leading global brand in the logistics industry, DHL Express.Salah has come with...
How to add your radio station to Radio Garden Map

How to add your radio station to Radio Garden Map

Radio Garden is a free radio aggregator service, allows listeners to explore processes of broadcasting and hearing identities across the entire globe.More than 10 million...
Facebook drives OSN online sales up 6 times in Q4

Facebook drives OSN online sales up 6 times

The Middle Eastern TV operator, OSN saw online sales rise by 6.3 times after using Facebook website conversions ad objective. Promoting its new online-only...
Top employee’s defense of Swvl puts basic rights in jeopardy, The self-righteous Swvl employee and his alarming message

Opinion: Top employee’s defense of Swvl puts basic rights in jeopardy

The Egyptian social media circus is in full power since last week. It all started when few Swvl employees accused their employer of terminating...

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