Marketing
Stay ahead of the curve with our marketing news updates. Get the latest insights, strategies, and trends in the dynamic world of marketing. From digital campaigns to social media, we cover it all. Stay informed and discover innovative ways to boost your brand, engage your audience, and drive results. Explore the ever-evolving landscape of marketing and unlock new opportunities for your business.
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Unlocking the Digital Persona of Gen X: Dispelling Myths and Revealing Opportunities in the Online Landscape
Comprising 30% of global internet users, Generation X, aged between 37 and 55, includes individuals born from 1964 to 1982.…
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5 AI Copywriting Tools That Are Transforming Content Creation
In today’s digital world, businesses constantly seek ways to stay ahead of the competition. One of the most effective ways…
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Advertising and Digital Adoption in MENA and SEA
As traditional advertising revenues plummet globally and broadcasting budgets are slashed, The Middle East and North Africa (MENA) and South…
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5 Digital Marketing Strategies You Should Be Using in 2023
Well, savvy marketers and content enthusiasts, we’re over halfway through 2023, and what a year it’s been already. As the…
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TFK Leverages Data to Push for Inclusion on IWD
Egypt’s Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women’s empowerment in…
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How to write ‘Performance Marketing Manager’ job description?
Performance marketing is one of the most trending functions in any startup or growing business; it plays a significant role…
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Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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Facebook Launches ‘#LoveLocal’ campaign to support local businesses in MENA
Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region,…
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What are most common issues that HR deal with?
Human resources. Suppose you’ve worked in an office before you may know them as the people who deal with the…
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How Can Startups Use Virtual Credit Cards To Empower Growth?
Virtual credit cards are quickly gaining traction around the world in the B2B payment space. Created for online transactions, they…
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A Short History of Influencer Marketing
Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer…
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Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day
History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are…
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Viber cuts business ties with Facebook
Japanese owned Rakuten Viber, one of the world’s leading messaging apps for free and secure communication, announces it will cut…
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5 Link Building Tactics to Boost Your Online Presence
Using SEO to build an online presence is an essential need these days. Apart from putting your brand in the…
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Own a law firm? Use Facebook to your advantage with these simple tips
As a law firm, there’s nothing more important than building a strong client base. And when the competition is high,…
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Top reasons you should hire a digital marketing agency
As a business owner, there’s nothing more important than helping your business to grow. You probably know where you want…
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Efficient Marketing Tools to Create Viral Campaigns Rapidly
Marketing has always been a subtle companion of trade and e-commerce. It started with word of mouth and later grew…
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Eventtus ‘rebrand’ aims to inspire event professionals to ‘think big, think easy’
Eventtus revolutionized its brand strategy and visual identity as it is expanding its event tech solutions globally. These were the…
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How a Non-Digital Approach Can Work For You
Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their…
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Kijamii Wins Entertainment Grand Prix at 2019 Dubai Lynx, Named Independent Agency of the Year
Leading digital creative content and production agency Kijamii was named the “Independent Agency Of The Year” at the 2019 edition…
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Marriott International Launches Dedicated Dining Platform in UAE
Marriott International has launched a dedicated dining platform in the UAE, MoreCravings.com, which allows guests to discover a wealth of…
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Submit Form to Add Your Station to Radio Garden
Radio Garden is a free radio aggregator service that allows listeners to explore processes of broadcasting and hearing identities across…
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Report: How Arabs react to videos on Facebook
It’s without the shadow of a doubt that video content is here to stay across digital. Here at Digital Boom…
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Zain Kuwait Partners with J. Walter Thompson
J. Walter Thompson was successfully chosen by Zain Kuwait – one of the leading Telecom operators in the region –…
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Cameron Craig: We used communications to turn around Apple
There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me…
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EMENAComm: Communication Trends for 2019
Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the public. The role of the communicator…
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Connect Ads launches its own digital studio ‘Villa 30 Studio’
Connect Ads launched “Villa30 Studio” – its own creative digital studio, a move that will further enhance the dynamics of…
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Five Steps to Improve Your Writing Skills in Plain Language
A communication is in plain language if its wording, structure, and design are so clear that the intended readers can…
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Things You Need To Know Before Getting Started With SEO
If you have just learned about search engine optimization (SEO), you might feel a little bit intimidated because it is…
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Deezer appoints Kijamii as its digital agency in MENA
The internet-based music streaming service Deezer has appointed Kijamii as its digital agency in the Middle East and North Africa…
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How to Build a Strong Brand Identity
This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the…
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Amr Diab Releases ‘Kol Hayati’ Summer 2018 Album
The pop-star Amr Diab‘s summer 2018 album “Kol Hayati” (my everything) is going to be released today exclusively for Vodafone…
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Shell’s Social Media Guru to Speak at Marketing Kingdom Cairo 4
Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of…
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UAE’s new influencer marketing policy comes into effect
The national media council’s law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media…
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Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
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Panadol GSK Unveils Essam El-Hadary as Brand Ambassador
The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role…
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The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai
The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour…
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Uber Egypt names Mohamed Salah as its brand Ambassador in 2018
Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making…
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Who Egyptians trust most, least when it comes to brands
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person…
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Mohamed Salah Named Vodafone Egypt’s Brand Ambassador
Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt for 2018, announced the mobile…
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The evolution of the Twitter brand
Research: 90% of internet users recognize the Twitter logo. What is a logo? Why do companies put in the effort…
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Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications…
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5 Marketing Tips for Your Facebook and Instagram Campaigns
Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook…
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A look into Apple’s iPhone X Marketing Strategies
The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention,…
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5 Marketing Tips by Tamer Alphonse from Google
Tamer Alphonse from Google is one of the keynote speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s…
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Why Pay More? Last Chance to Grab Your Discounted Ticket for #MKCAIRO3
You still don’t have your ticket for Marketing Kingdom Cairo 3? Egypt’s only international marketing event takes place from 15-16…
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Google tops YouGov’s inaugural global brand health rankings
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the…
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5 Marketing Lessons by Christian Andersen from IBM
Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting this coming October at the third edition…
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5 Marketing Tips by Pierandrea Quarta from Head&Shoulders
Pierandrea Quarta, Global Digital Brand Manager at Head&Shoulders is one of the international speakers at the third edition of the…
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7 Effective Ways to Promote your Mobile App for Free
One of the biggest challenges faced by tech startups is mobile app discovery. With around 270 billion apps projected to…
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Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution
Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will…
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Watch: Apple launches ‘Why Switch Campaign’
Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market.…
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Internations: 6 Tips for Managing a Global Social Media Audience
Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what…
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Top Reasons To Attend The Creative Industry Summit in Cairo
Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative…
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Marketing Kingdom Cairo 3: Conference and Awards
P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing…
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YouGov: top 10 best perceived brands by women in Egypt
YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s…
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Gene Editing, New Mental Health, The Year of Giving, Halal Tourism – New Trends in MENA for 2017
J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights…
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Egypt’s Employment News Bulletin (Feb 13 – 19)
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with…
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Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017
The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations…
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Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
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Increasing Prices Situation: Products that will suffer the most in 2017
With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic…
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Coca-Cola Selfie Bottle Party in Israel Goes Viral
Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called “The World’s First Selfie Bottle”. They attached…
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4 digital strategies to gain an edge on your competition
With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win…
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7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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Branded Content and Local SEO
Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people…
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Five Golden Rules For A Successful Video Marketing Strategy
Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at…
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Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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Which categories will suffer most from increased prices in Egypt?
Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not…
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Digital Managing Editor Mohamed Omar to Leave FilFan.com
FilFan.com’s key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of…
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Jumia to repeat Black Friday e-commerce success in Egypt
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in…
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Marketing Kingdom Cairo Will Bring Global Marketing Expertise To Egypt
Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo!…
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Apple & Google on Top of 100 Best Global Brands List 2015
The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with…
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Coca Cola becomes the first brand to get its emoji on twitter
Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking…
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5 Tips For Marketers By Shazam’s Senior Director
Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at…
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Five Reasons Not To Miss The Marketing Kingdom Cairo
The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian…
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SoundCloud Launches Its Online Existence in Egypt
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step…
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Etisalat UAE loses Its own challenge, backfires online
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed…
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19 Social Media Newsjacking Activations Over Egypt Weather
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a…
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Amazon Has Gone Retro and Google Maps Using PAC-MAN
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon…
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Etisalat and Mobinil Visuals Issue on Social Media
In the age of social media and online branding, brands should treat the online communities with extra care and professionalism.…
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J. Walter Thompson Retains Partnership with Zain Kuwait
Zain Kuwait, a leading mobile telecommunications company has renewed its partnership with J. Walter Thompson (JWT) – following a competitive pitch where JWT…
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