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We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.
video on twitter, why brand video works on Twitter, new research, digital boom, middle east, pepsi, coca cola, nido, careem

Twitter research explores the neurology of video consumption

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment...
anghami app

Anghami grows its Audio Ad business in the region three-fold in...

Dubai - Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio...
Facebook Adds Reactions to Comments

Facebook Adds Reactions to Comments

Facebook has added Reactions to comments yesterday, so you can now react to comments with love, wow, sad or angry. The social network launched Reactions last...
internations tips on how to manage a global facebook

6 Tips for Managing a Global Social Media Audience

Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what to post to writing...
internations, how to manage global audience on social media

How to Manage a Global Audience on Social Media

The InterNations Social Media Team weighs in on what it takes to engage a social community of over one million people around the world. As...
video

Watch the behind the scenes making of the largest video billboard...

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of...
Creative Industry Egypt, Cairo, 2017, digital boom, marketing, Advertising

Top Reasons To Attend The Creative Industry Summit in Cairo

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting...
youtube error, google boycott, youtube boycott, youtube advertising

Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and...
Bey2ollak Launches 'Stories' Copying Snapchat

Bey2ollak Launches ‘Stories’ Copying Snapchat

Egypt's number one traffic service Bey2ollak has added "Stories" to its mobile app following Snapchat, Instagram, whatsapp, Messenger and Facebook. Bey2ollak is the first Middle Eastern startup...
Facebook comes to life at Ramadan

Report: Facebook comes to life in Ramadan

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the...
Emirates airline re marketing, emirates marketing, emirates social media, us electronics banvideo

Emirates Airline pledges to entertain passengers despite US electronics ban

Emirates Airline released a refurbished version of their Jennifer Aniston's TV advert showing off their 2500 channels of entertainment while wondering "Who needs tablets...
video

Independent Enthusiasts for Gun Control: Every 27th

Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. Credit: Brand: Gun Control Country: United States Advertiser: Independent Enthusiasts...
The Golden Crown Awards, marketing kingdom cairo 3, the pworld

Marketing Kingdom Cairo 3: Conference and Awards

P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing gathering, will take place...
Twitter users data in Egypt

Report: How Egyptians Use Twitter

Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform. #Egypt twitter users from...
YouGov: best perceived brands by Women in Egypt 2017

YouGov: top 10 best perceived brands by women in Egypt

YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s ranking of the best perceived...
Top 10 Egyptian Fashionistas to Follow on Instagram

Top 10 Egyptian Fashionistas to Follow on Instagram

Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today, a number of Egyptian fashionistas...
Orange Egypt Uplifts Generation Y Entrepreneursvideo

Orange Egypt Uplifts Generation Y Entrepreneurs

Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support them on the rocky...
will smith in Egypt, will smith in Cairo, Will Smith in Giza, Will Smith visits Egypt

Will Smith Escapes US, Vacations in Egypt

The Legend Will Smith captured his first selfie by the Sphinx early this morning as he visited the Giza Pyramids with his family in...
Ramadan on twitter 2016, Ramadan stats on Twitter 2016

Twitter reveals the biggest Ramadan stats of 2016

With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed...
Instagram multiple, Instagram now lets you upload multiple photos, videos in one post

Instagram now lets you upload multiple photos, videos in one post

Instagram has released a new update that lets you share up to 10 photos and videos in one post. With this update, you no longer...
Instagram reaches 63 million users in the MENA region

Instagram reaches 63 million users in the MENA region

Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA region is now 63 million users. Worldwide, Instagram...
JWT MEA Report, JWT report 2017, JWT MEA, 2017 trends, trends to watch MENA, advertising, marketing

Gene Editing, New Mental Health, The Year of Giving, Halal Tourism...

J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights the top 100 consumer...
Egypt’s Employment News Bulletin (Feb 13 – 19)

Egypt’s Employment News Bulletin (Feb 13 – 19)

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies...
vertical video ad, middle east vertical video ads, careem vertical video ad, peace cake vertical video ad

Careem Egypt Brings Vertical Video Ads To The Middle East

Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated...
love happens, LoveHappens, Twitter, Valentine’s Day on Twitter, Egypt, MENA

Over 12 million Tweets related to love in Egypt

This Valentine’s Day, Twitter launched #LoveHappens to give people more power to express #Love and connect with others. Twitter is the place to see love unfolding around...
trump donald.org, digital boom, adigitalboom, donald trump

TrumpDonald.org lets you blow Donald Trump’s face with a trumpet

Why Donald Trump when you can Trump Donald? trumpdonald.org is a new website which allows visitors to blast Donald Trump's face/hair with a virtual trumpet. Over...
Pregnant Beyonce breaks Instagram's most liked photo record

Beyonce breaks Instagram’s record for the most liked photo

Beyonce's pregnancy of twins announcement has broken the record for most liked photo on Instagram ever, hitting 7.6 million likes in less than 24 hours (and counting).
Marketing Kingdom Amman 2, PWorld, Amman, Jordan, Marketing, events

Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.
skysports and twitter, skysports partners with twitter, sky sports, twitter, transfer market, transfer deadline, football transfer market,

Sky Sports offers more ways than ever to follow Deadline Day

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
Instagram Rolls Out Live Stories Globally, instagram live stories, live video,

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just...
Facebook Introduces New Tools to Help Control Your Information

Facebook Introduces New Tools to Help Control Your Information

Dubai, UAE, 26th January 2017 –  Facebook announced today the launch of the Privacy Basics site, a new resource that makes it easier for...
mohamed aboutrika, magico, prince of hearts, egyptian, egypt player, aboutrika, ابوتريكة

Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official "terror list" on charges...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...
How the 2017 #GoldenGlobes lit up Twitter, digital boom, golden globes on twitter

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
Watch Dubai New Year's Eve fireworks live on Twitter

Watch Dubai New Year’s Eve fireworks live on Twitter

Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays in Dubai. The live stream will...
Egyptian celebrities who joined Twitter in 2016

Egyptian celebrities who joined Twitter in 2016

As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this year. From film and...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football...

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad https://youtu.be/l-pXKjCbpKk
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...
KLM Christmas ad, viralvideo

KLM Christmas Ad Scores Viral Win

The Royal Dutch Airlines KLM posted its Christmas ad with the tagline "bringing people together for Christmas". The video has been viewed over 12 million times on...
Nile FM, 2 million followers on twitter, Egypt, MENa region, most followed

Nile FM reaches two million followers on Twitter

On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed radio station account in...
A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

Cairo remains UBER’s fastest growing city across EMEA region, the company reached over 40,000 drivers a month, from 2000 at the same time last year. UBER...
Huawei Nova Plus Triggers Egypt’s True Potential, nova plus, huawei, Egypt, digital boom, campaign 2016, هواوي, masr, kjamii

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power, جيل بيكمل جيل, Vodafone Egypt 4G campaign, Vodafone 4G, vodafone brand ad, vodafone branding campaign, vodafone commercial ad

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...
Anonymous Instagram campaign goes viral in Egypt, جيل بيكمل جيل

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...

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