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Case Studies
10 tips for managing a successful cause on Facebook
Witnessing the suffering of Egyptian single mothers, I started a Facebook group in 2016 in an attempt to shed light…
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Campaigns
Mosawer and Misr El-Kheir Join Forces to Free Women In Debt
Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and…
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Campaigns
Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record
Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for…
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News
The Hub Advertising Becomes The Ad Store Exclusive Partner in Egypt
The Hub advertising, branding and digital agency has joined the international creative group of independent communication agencies; The Ad Store…
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Marketing
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador
The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role…
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News
Tweeps Add Satirical Flavor to Saudi Arabia’s Cinema Ban Lift
Twitter feeds saw an outburst of memes carrying satirical movie title suggestions in reaction to Saudi Arabia’s recent decision to…
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