Reporting across MENA

MENA Marketing, Tech and Startup News

A campaign in Cairo, a funding round in Saudi Arabia and a platform launch in Dubai each tell a different business story. Follow Digital Boom’s coverage by market, with news, campaign analysis and startup reporting from across the region.

Explore Egyptian campaigns, telecom brands and startups in our Egypt coverage hub.

Start with our March 2026 analysis of Bank Misr’s “Here Is Egypt” campaign, which uses music and belonging to put the bank in the Ramadan conversation.

Read our September 2025 report on Intella’s Arabic AI funding round, or examine Haleon and Altibbi’s “Healthy Saudi Smile” campaign from November 2025.

Browse the Saudi Arabia archive for more coverage.

UAE

Explore business, platform and creator stories in our UAE archive.

From the archive: our April 2021 report on Stripe’s expansion into Dubai records an early step in the payments company’s Middle East business.

For creator campaigns involving investments, our updated UAE finfluencer licence guide explains the activity covered, jurisdiction limits and the separate media permit rules.

Jordan and regional startup stories

Our October 2019 profile of Amman-based POSRocket explains the merchant problem behind its cloud-based cash registers. Browse the Jordan archive for more local coverage.

Thndr’s move into wealth management shows how the Cairo investment platform planned to broaden its products and regional reach in May 2025.