Financial advice isn’t just coming from banks and brokers anymore. TikTok videos, Instagram reels, and YouTube shorts increasingly shape how people invest. Recognizing this shift, the UAE’s Securities and Commodities Authority (SCA) has launched the Gulf’s first Finfluencer license.
The move aims to increase transparency, protect investors, and legitimize a new wave of digital financial voices.
Who Needs the Finfluencer License?
You Must Be a UAE Resident
The license is available only to individuals residing in the UAE. Whether you’re a long-time expat or new to the Emirates, you must be physically based in the country to apply.
Your Content Must Offer Financial Recommendations
This license isn’t for general lifestyle influencers. It’s specifically designed for creators who post content about financial markets, stocks, virtual assets, or investment services. Whether you’re recommending a stock or analyzing real estate trends, if it influences financial decisions—it qualifies.
You Must Register With the SCA
Finfluencers must formally register with the Securities and Commodities Authority. The process is designed to ensure accountability, not restrict content. Once approved, license holders must comply with guidelines covering accuracy, disclosure, and balance in financial commentary.
No License Fees ‘for the First 3 Years’
To encourage adoption, the UAE is waiving all registration and renewal fees for three years. Legal consultation tied to the license is also free during this period.
The License Applies Across Platforms
Whether your content lives on Instagram, TikTok, YouTube, LinkedIn, blogs, or even podcasts, the rules apply. This cross-platform policy ensures financial communication stays consistent and regulated no matter the channel.
Why the UAE Is Leading This Shift
The UAE’s move comes as global regulators grapple with how to handle finance-related content in the creator economy. While other countries have taken a reactive stance, the UAE is proactively creating a framework that embraces innovation while enforcing accountability.
This aligns with the country’s broader push to become a fintech and content regulation leader in the GCC.
What is a Finfluencer?
A Finfluencer is a content creator who shares financial advice or opinions online—covering topics like stocks, crypto, or investing strategies.
Is the Finfluencer License mandatory?
If you publish financial content targeting UAE audiences, especially recommendations or analysis, you’re expected to register with the SCA.
What platforms are included?
The license covers all forms of media—social media, podcasts, blogs, YouTube, LinkedIn, and offline events like speaking engagements.
Do companies need this license?
No. The license currently applies to individuals, not institutions. Brands offering financial services have separate regulations.
How long does it take to get licensed?
According to SCA guidance, the process is streamlined. Applicants can register and receive approval within weeks, provided documentation is complete.
