Campaigns
CIB’s Swype Card Campaign Goes Viral with 90s Pop Stars
CIB teamed up with 90s icons Ehab Tawfik, Mohamed Mohy...
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Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most businesses still rely on outdated...
What Is Conversion Rate? Definition, Formula & Benchmarks
Most businesses obsess over driving more traffic while ignoring the conversion rate elephant in the room. Here's a controversial truth:...
What is Google Shopping? Definition, Optimization Tips & Complete Guide
Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains a vital platform for e-commerce...
What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type
Performance Max is Google's most advanced campaign type, yet 67% of marketers still don't fully understand how to use it...
