Campaigns
CIB’s Swype Card Campaign Goes Viral with 90s Pop Stars
CIB teamed up with 90s icons Ehab Tawfik, Mohamed Mohy...
Read moreDetailsMarketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most businesses still rely on outdated...
What Is Conversion Rate? Definition, Formula & Benchmarks
Most businesses obsess over driving more traffic while ignoring the conversion rate elephant in the room. Here's a controversial truth:...
What is Google Shopping? Definition, Optimization Tips & Complete Guide
Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains a vital platform for e-commerce...
What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type
Performance Max is Google's most advanced campaign type, yet 67% of marketers still don't fully understand how to use it...