Campaigns
Stay updated with the latest advertising campaigns news. Explore groundbreaking marketing initiatives, captivating ad campaigns, and industry trends. From innovative storytelling to viral sensations, we cover it all. Stay connected with the dynamic world of advertising and discover the strategies and creative executions that are making waves. Explore our comprehensive coverage of advertising campaigns news and stay ahead in the competitive landscape of marketing and branding.
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Advertising and Digital Adoption in MENA and SEA
As traditional advertising revenues plummet globally and broadcasting budgets are slashed, The Middle East and North Africa (MENA) and South…
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TikTok Kicks-off Ramadan Campaign ‘Katar Khairak’, Features Nelly Kareem
TikTok MENA launched its Ramadan campaign “Katar Khairak” which translates as Spread Kindness. The campaign encourages users on and off…
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Throwback: Most Watched Brand Ads in Ramadan 2021
An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort…
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TFK Leverages Data to Push for Inclusion on IWD
Egypt’s Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women’s empowerment in…
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Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia
Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing…
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Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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Egypt’s health ministry launches blood donation campaign in cooperation with Facebook
Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with…
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Jordan Ahli Bank Celebrates Batman Day
As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on…
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JREDS Awards Intercontinental Aqaba For Clean up The World Campaign
InterContinental Aqaba Resort has recently been awarded by The Royal Marine Conservation Society of Jordan (JREDS) for their partnership with…
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Spotted: New Outdoor Buzz in Cairo
The outdoor market never fails to amaze us, it’s been a while since we’ve witnessed a buzz about a particular…
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Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day
On International Women’s Day, SC Johnson’s Glade brand will launch a national lens takeover using a new Snapchat selfie lens…
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DHL Express, Mo Salah team up for ‘The Human Network’
Mo Salah broke the silence by posting a commercial ad with the leading global brand in the logistics industry, DHL…
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STC Shuts Down All Branches In Saudi Arabia For ‘Digital Day’
The Saudi Telecom Company (STC) closed all of its branches across the Kingdom for one day (Wednesday, December 19th), activating…
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Mountain View Passes the Crown
A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured Egyptian social…
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Young Saudi woman Rawan Hamza drives all the way from the UAE to Saudi Arabia to surprise her mom back home! In Infiniti’s Drive Back campaign
last 24th of June 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It…
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Mo Salah advert fires up Egyptians ahead of football games
At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national…
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Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
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Viber Releases New Video In Honor Of #DeleteFacebook
In honor of the #DeleteFacebook campaign, Viber has released a video to detail exactly where it stands on this issue,…
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Kuwaiti bank talks Egyptian proverbs in new rebranding campaign
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to…
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Mosawer and Misr El-Kheir Join Forces to Free Women In Debt
Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and…
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Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record
Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for…
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Inertia Egypt Reveals New Tagline ‘Remember to Live’
Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across…
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Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign
Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for the Flex tariff. They devised…
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McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’
Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand…
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Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World…
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Mumm Engages Egypt’s Work Community, Spreads Gratitude
Encouraging a wave of positivity in workplaces across Egypt, Mumm, the homemade food platform, initiated a unique campaign urging employees…
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‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers
Since the last time the Pharaohs qualified for the FIFA World Cup, it’s been 28 long years. Telecommunications giant Vodafone…
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Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but…
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Watch: Apple launches ‘Why Switch Campaign’
Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market.…
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Save the Children launches Ramadan campaign for Syrian children
Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of…
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Stetla3 Launches its Online Platform with a Social Awareness Campaign
Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different…
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Watch the behind the scenes making of the largest video billboard in MENA
Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning…
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Bey2ollak Launches ‘Stories’ Copying Snapchat
Egypt’s number one traffic service Bey2ollak has added “Stories” to its mobile app following Snapchat, Instagram, WhatsApp, Messenger, and Facebook.…
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Independent Enthusiasts for Gun Control: Every 27th
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online.…
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Orange Egypt Uplifts Generation Y Entrepreneurs
Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support…
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Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
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Dorra Endorses Juhayna Pure’s Pomegranate
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the…
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Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans
Vodafone Egypt has kicked off a new marketing campaign “Cheer for Egypt to Win” makes fans into active participants ahead of the 2017 Cup of African…
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Influencers Cheer for Egypt’s National Team
Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous…
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Coca-Cola’s Song For Egypt National Team Amid CAN 2017
Coca-Cola calls up players’ names for the national team, and the final say is for Hector Cuper. The song was…
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Du UAE sets off social media privacy alarm bell
Warning social media users of the threatening consequences of sharing their personal lives online, UAE’s giant mobile operator du launched…
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Huawei Nova Plus Triggers Egypt’s True Potential
The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives…
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Vodafone Egypt Brings Generations Together, Unlocks 4G Power
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt has launched its 4G service today…
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Fern Fans Generate Food Mood-Shifters, Join 20k Challenge
Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans…
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Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
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Orange teams up with influencers to jump start the 4G race in Egypt
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers…
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Zombies? No problem with Careem ShareTracker new feature
Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on the 25th and 26th of October.…
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Fatafeat Launches ‘Fight Hunger’ Campaign
Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by…
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Mountain View scores viral win with ‘Finding Migo’ activation campaign
Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in…
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Careem Vs Uber: Which one wins summer 2016 digital activation marathon?
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic…
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Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we…
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Baraka Water features Nour El-Sherbiny in its latest campaign
Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video…
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7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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Juhayna’s Talking Babies ‘Eldondo’ Advertisements Win Laughs
Juhayna’s three talking baby boys advertisements won viewers’ laughter on the first day of Ramadan as they discuss growing out of breastmilk,…
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Baraka Water Features Karim El-Zoghby’s Success Story – Inspiring Ad
Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim…
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Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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Nestle Egypt paints bright future on 150th birthday
To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message…
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Juhayna, Uber join forces on Mother’s Day to help combat women cancer
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
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UNICEF Egypt is using click-funding to fundraise ‘Water for Life’
For the first time, UNICEF Egypt is using click-funding to fundraise “Water for Life” project. Each view, like, comment or…
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Egypt launches social media campaign to support tourism
Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry…
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Dolce 2015, Thank You Jumana
Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce…
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Chipsy Egypt Draws 90 Million Happiness
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian…
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Hyundai Sends a Message to Space
When Stephanie started missing her dad she never thought this will happen! Stephy’s dad has one of the weirdest jobs…
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Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the…
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Amazon Has Gone Retro and Google Maps Using PAC-MAN
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon…
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Durex Are Really Enjoying Earth Hour
Millions of people around the world will turn off the lights for 60+ minutes on March 28 at 8:30 p.m. as…
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Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished…
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Pepsi Masr Tops Ramadan Ads 2014 With Nostalgia
Pepsi has been hitting with its new nostalgia ads. Will it make a home run? Over the past years, Pepsi’s…
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Hello Happiness phone booth: A debatable Initiative
Coca cola is one of the world’s most loved brands, but in the UAE it’s not the market leader. The…
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