Campaigns
Explore the latest ad campaigns, creative brand activations, and case studies from agencies and brands across Egypt and the wider MENA region.
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Bank Misr’s ‘Here Is Egypt’ campaign may be Ramadan 2026’s first big winner
Bank Misr opened Ramadan 2026 with a campaign that sounded less like a bank commercial and more like a national…
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Egypt Health Ministry Introduces “Future Doctor” in Ramadan Campaign
Egypt’s Ministry of Health has launched a Ramadan campaign featuring a “future doctor” who interrupts moments of excess food ordering…
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Altibbi Enables Haleon’s ‘Healthy Saudi Smile’ Campaign in Saudi Arabia
Altibbi partnered with Haleon on the ‘Healthy Saudi Smile’ campaign in Saudi Arabia, providing Arabic-language medical access to support a…
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National Bank of Egypt Turns Cybersecurity Into Street Music With Essam Omar
The National Bank of Egypt (NBE) launched a public awareness campaign titled “Protect Your Personal Data” to warn citizens about…
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CIB’s Swype Campaign Brings 90s Pop Stars into Banking
CIB put Ehab Tawfik, Mohamed Mohy and Hisham Abbas at the centre of its July 2025 Swype card campaign. The…
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TikTok Showcases Brand Success Through Engaging Ramadan Content
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform…
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Fresh Egypt Ramadan Ad 2022 Features Ruby & El-Esseily
Fresh Egypt launched its 2022 Ramadan campaign with a vibrant 1:43-minute ad starring Ruby and Mahmoud El-Esseily, highlighting the brand’s…
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Zed Ramadan Ad 2022 Brings More Celebrities, Promotes Happiness
Zed launched its 2022 Ramadan campaign with a star-studded lineup, promoting joy and connection across its residential communities. The brand’s…
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Etisalat Egypt Unveils Ramadan Ad Starring Ahmed Ezz, Carmen Bsaibes
Etisalat Egypt launched its 2022 Ramadan campaign with a romantic TV commercial featuring Egyptian star Ahmed Ezz and Lebanese actress…
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Vodafone Egypt’s Ramadan Ad with Amr Diab Sparks Feelings
Vodafone Egypt launched its Ramadan 2022 campaign with a new emotional TV ad titled “Eli Benna Hayah” (What We Have…
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Top 10 Most-Watched Ramadan Ads on YouTube in 2021
From Sherihan’s legendary comeback to Orange’s emotional nostalgia, these are the Ramadan 2021 ads that dominated screens and conversations across…
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Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia
Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing…
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Facebook Launches ‘#LoveLocal’ campaign to support local businesses in MENA
Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region,…
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Egypt’s health ministry launches blood donation campaign in cooperation with Facebook
Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with…
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Jordan Ahli Bank Celebrates Batman Day
As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on…
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