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TikTok Kicks-off Ramadan Campaign 'Katar Khairak', Features Nelly Kareem

TikTok Kicks-off Ramadan Campaign ‘Katar Khairak’, Features Nelly Kareem

TikTok MENA launched its Ramadan campaign "Katar Khairak" which translates as Spread Kindness. The campaign encourages users on and off the platform to recognize people who champion kindness in their daily lives. The regional campaign...
Throwback: Most Watched Video Ads in Ramadan 2021

Throwback: Most Watched Brand Ads in Ramadan 2021

An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort after a long day of fasting by watching TV. During Ramadan, brands compete to produce...
TFK Leverages Data to Push for Inclusion on IWD

TFK Leverages Data to Push for Inclusion on IWD

Egypt's Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women's empowerment in celebration of International Women's Day 2022. More than a Generic Greeting The Campaign, launched on March...
Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia

Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia

Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing the exceptional results and reach that businesses can achieve through the Snap Camera. The campaign showcases how...
Case Study: La Poire Wins Socially Distanced Ramadan

Case Study: La Poire Wins Socially Distanced Ramadan

Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and we believe it is marketing gold. In the two-minute case study published on Youtube, TNC...
Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal

Facebook teams up with TBWARAAD to showcase people behind #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWARAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region,...
Egypt’s health ministry launches blood donation campaign in cooperation with Facebook

Egypt’s health ministry launches blood donation campaign in cooperation with Facebook

Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with Facebook to launch a campaign to encourage individuals to donate blood. MoH: Campaign will...
Jordan Ahli Bank Celebrates Batman Day

Jordan Ahli Bank Celebrates Batman Day

As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on September 21 for the annual celebration of the Dark Knight. First in the region and...
JREDS Awards Intercontinental Aqaba For Clean up The World Campaign, InterContinental Aqaba Resort

JREDS Awards Intercontinental Aqaba For Clean up The World Campaign

InterContinental Aqaba Resort has recently been awarded by The Royal Marine Conservation Society of Jordan (JREDS) for their partnership with the International Clean up the World Campaign.  The campaign focuses mainly on providing a clean...

Spotted: New Outdoor Buzz in Cairo

The outdoor market never fails to amaze us, it's been a while since we've witnessed a buzz about a particular campaign. During the past few days, you might have noticed something different all around Cairo,...