Campaigns

Dana KhammashApril 23, 2022

TikTok Kicks-off Ramadan Campaign ‘Katar Khairak’, Features Nelly Kareem

TikTok MENA launched its Ramadan campaign “Katar Khairak” which translates as Spread Kindness. The campaign encourages users on and off…
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Dana KhammashApril 2, 2022

Throwback: Most Watched Brand Ads in Ramadan 2021

An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort…
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Radwa RashadMarch 10, 2022

TFK Leverages Data to Push for Inclusion on IWD

Egypt’s Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women’s empowerment in…
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Ahmed MaherOctober 25, 2021

Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia

Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing…
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$Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal$

Staff WriterSeptember 28, 2020

Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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Staff WriterJune 11, 2020

Egypt’s health ministry launches blood donation campaign in cooperation with Facebook

Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with…
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Mohamed SalahSeptember 22, 2019

Jordan Ahli Bank Celebrates Batman Day

As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on…
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Staff WriterMarch 11, 2019

JREDS Awards Intercontinental Aqaba For Clean up The World Campaign

InterContinental Aqaba Resort has recently been awarded by The Royal Marine Conservation Society of Jordan (JREDS) for their partnership with…
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Staff WriterMarch 7, 2019

Spotted: New Outdoor Buzz in Cairo

The outdoor market never fails to amaze us, it’s been a while since we’ve witnessed a buzz about a particular…
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Staff WriterMarch 7, 2019

Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day

On International Women’s Day, SC Johnson’s Glade brand will launch a national lens takeover using a new Snapchat selfie lens…
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