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Campaigns
TFK Leverages Data to Push for Inclusion on IWD
Egypt’s Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women’s empowerment in…
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News
Google Cloud fires Amr Awadallah after ‘anti-jews backlash’
Google Cloud has fired Amr Awadallah, VP of developer after “Internal Criticism” following his June 13th article on LinkedIn titled…
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Media
Aleph acquires 86% in Connect Ads
Aleph Holding, global partner to the world’s biggest digital media players, has today announced its acquisition of 86% of Connect…
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Startups
Breadfast to Donate Kahk to Egyptian Food Bank This Eid
Cairo-based grocery and one-stop app Breadfast is donating scrumptious kahk boxes to the Egyptian Food Bank in the startup’s CSR…
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Startups
Laverie: Egyptian Laundry Services provider raises seed round led by A15
Laverie, the first dry-cleaning & laundry app, announced securing an undisclosed six-figure (USD) seed round from A15, the leading Egyptian…
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Investment
Access Bridge Ventures: Exclusive Interview
Access Bridge Ventures is a leading early stage venture capital fund supporting budding entrepreneurs across MENA region & Pakistan. With…
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Case Studies
ElCoach Releases 2020 Numbers- DB Exclusive
Today, ElCoach, MENA’s premier on-demand fitness, and nutrition app released its Year in Review 2020 and we are seriously impressed.…
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Smartphones
Samsung introduces Galaxy S21 & Galaxy S21+
Samsung announced the release of two flagship devices; Galaxy S21 and Galaxy S21+. This line features a new “head-turning, iconic…
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Apps
WhatsApp Dilemma: To Signal or Not to Signal
Update: Whatsapp announced on January 15th, 2021 that it is moving back the date from February 8. It also announced…
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Case Studies
Case Study: La Poire Wins Socially Distanced Ramadan
Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and…
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