Glossary

CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the...

CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s...

CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand...

CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...