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Campaigns
Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
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Apps
Cyber attack hits Careem, compromises 14M users’ data
A cyber attack on Careem Egypt’s databases early this year compromised personal data of 14 millions users and 558 thousand…
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Case Studies
Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
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Campaigns
Vodafone Egypt Brings Generations Together, Unlocks 4G Power
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt has launched its 4G service today…
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Campaigns
Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
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Events
Global PR Trends Summit: The Power of Corporate Comms
With the Global PR Trends Summit wrapping up, Digital Boom brings you the best tips and inspiring quotes delivered by…
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