Watch: Apple launches ‘Why Switch Campaign’

Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market. 11 short videos that highlight the smooth use of the iPhone compared to others, easy to transfer data across devices via iCloud, strong security measures, iOS reliability and speed, and finally privacy.

The campaign went viral online because of its simplicity, it features straightforward ideas.

Watch Apple Why Switch Campaign

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