Jumia to repeat Black Friday e-commerce success in Egypt

Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in sales and had over 1,500,000 online visitors. 
Black Friday, one of the biggest shopping days in the world, offers great deals and price cuts for bargain hunters around Egypt. Set to create the largest event of its kind in Africa, Jumia, the leading online shopping destination in Africa, introduced Black Friday to the African market in 2013.
“Originally established in the U.S. more than 50 years ago, Black Friday is now a well-known sales day both in the U.S. and Europe. It is, however, new to the African market and Jumia put great focus on introducing this new sales opportunity to Egyptian consumers. The term Black Friday was coined to reflect a once- a-year occurrence where retailers heavily decrease their prices to provide consumers the best value proposition available. Thanks to this tradition, the term ‘Black Friday’, which originates from the fact that “black” means profit, so has come to reflect a positive phenomenon that happens all over the world.” Hesham Safwat, CEO Jumia Egypt.
In 2014, while more than 100 million Americans were shopping over the Black Friday holiday, millions more were shopping online on Jumia. Last year, Jumia reached an all-time peak in sales within 24 hours and had over 1,500,000 online visitors. Over 50% of the visitors accessed the site through a mobile device via Android or iOS. Further, the Black Friday sales of 2014 experienced an extraordinary tenfold order increase compared to 2013.
“Egypt’s consumption power rises quickly. Bringing Black Friday to the Egyptian market is a long-term project with great potential. This year, Jumia expects the numbers to increase, now aiming to sell more items in one day than during the whole 2014 year”, commented Amaury Celier, CEO Jumia Egypt.
Last year’s Black Friday sales showed a great interest in digital products such as flat-screen TVs, digital cameras, and ventilation systems. Essentially a marketplace for high-end brands, Jumia has everything from local fashion brands such as Adidas and Ravin, to established mobile brands such as Toshiba, Huawei, Arion, Asus, and Infinix.

Black Friday 2015

This year, Jumia plans for their Black Friday sale to have a lot more than just large discounts on electronics. Electronics and fashion products take the lead when it comes to sales, but Jumia will offer great deals on cosmetics, home appliances and even children’s toys to its Egyptian customers.

Jumia also has plans for their own version of Cyber Monday, the online shopping event held three days after Thanksgiving, which occurs in the US on the fourth Thursday of November.
“All over the world, expectations are very high for Black Friday 2015. By combining incredible offers with Jumia’s capability to deliver our orders anywhere in Egypt within a few days, Jumia Egypt will bring the ultimate shopping experience to all Egyptians.” Amaury Celier, CEO Jumia Egypt.
Jumia’s 2015 Black Friday is sponsored by MediaTech, MasterCard, Elaraby Group, Infinix, Tefal, Moulinex, XTouch.

About Black Friday

The Black Friday originated from the U.S. and from the phenomenon that takes place after Thanksgiving Day when retailers see a peak in sales. The day became the biggest shopping day of the year with retailers offering discounts and special deals. Now, Black Friday is a global movement and Africans search for the best deals and discounts they would otherwise not get on a regular day.


Jumia is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. Jumia was the first African company to win an award at the World Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.

Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.

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