Alex Malouf
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Events
Cameron Craig: We used communications to turn around Apple
There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me…
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Business
EMENAComm: Communication Trends for 2019
Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the public. The role of the communicator…
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Marketing
Who Egyptians trust most, least when it comes to brands
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person…
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Close-up
Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA
Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first Gulf national marketer to be named…
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Events
Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications…
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Case Studies
Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,…
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Opinion
Fallout of the Careem – Fakharany Saga
It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I…
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Analysis
Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East.…
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Advertising
Pokemon Go Craze in The Middle East
I wanted to write on something fairly light and fun today in light of recent the Middle East and Europe…
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Case Studies
Are Egyptians the most effective marketers in the Middle East?
For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another…
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Case Studies
The Science of Sharing – how to develop engaging online content with Buzzfeed
It’s not easy to communicate as a marketer or communications professional in today’s digital world. We’re faced with hordes of…
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