Alex Malouf
Sometime Gulf-based journalist, full time communcations professional and @MEPRA_org vice chair. Proud father who loves a good chat.
Revealed: Who Egyptians trust most, least when it comes to brand building
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing...
Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA
Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first Gulf national marketer to be named as the first Holmes...
Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications and marketing – The...
Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
Fallout of the Careem – Fakharany Saga
It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I briefly worked with Wael...
Why MENA communicators should care about dark social ‘WhatsApp’?
This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post.
Let me ask you...
Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions to the Global...
I wanted to write on something fairly light and fun today in light of recent events in the Middle East and in Europe. So,...
Are Egyptians the most effective marketers in the Middle East?
For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another round of judging at...
Protected: The Science of Sharing – how to develop engaging online content with Buzzfeed
It's not an easy ask to communicate as a marketer or communications professional in today's digital world. We're faced with hordes of content clutter. The...
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