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Alex Malouf

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Sometime Gulf-based journalist, full time communcations professional and @MEPRA_org vice chair. Proud father who loves a good chat.

Articles by writer

Cameron Craig: We used communications to turn around Apple

Alex Malouf - Dec 29, 2018 at 8:59 PM

There are few brands which are more beloved than Apple. And when it comes...

EMENAComm: Communication Trends for 2019

Alex Malouf - Dec 24, 2018 at 10:44 AM

Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the...

Revealed: Who Egyptians trust most, least when it comes...

Alex Malouf - Jan 28, 2018 at 4:23 PM

Trust is one of those intangibles which we as communicators must always focus on....

Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

Alex Malouf - Nov 19, 2017 at 3:20 PM

Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first...

Egypt’s Narrative Summit: Digital is the key to promoting...

Alex Malouf - Nov 5, 2017 at 3:52 PM

If Egypt is going to be a competitive nation brand globally, the country must...

Why Middle East marketing and politics don’t mix

Alex Malouf - May 17, 2017 at 9:47 PM

Growing up in the region, I was (and still am) far too talkative. To...

Fallout of the Careem – Fakharany Saga

Alex Malouf - Mar 14, 2017 at 9:41 PM

It started so well. One of the most respected Egyptian IT executives, a 3Com...

Why MENA communicators should care about dark social ‘WhatsApp’?

Alex Malouf - Aug 31, 2016 at 7:21 AM

This blog post has been updated since WhatsApp announced plans to share user data with...

Pokemon Go and the Middle East – Advertiser, Brand,...

Alex Malouf - Jul 16, 2016 at 2:01 PM

I wanted to write on something fairly light and fun today in light of...

Are Egyptians the most effective marketers in the Middle...

Alex Malouf - Dec 3, 2015 at 5:10 PM

For all of you other Arab nationals (especially us Lebanese), please do forgive the...

Protected: The Science of Sharing – how to develop...

Alex Malouf - Oct 16, 2015 at 8:39 AM

It's not an easy ask to communicate as a marketer or communications professional in today's...

Don't Miss!

Facebook launches 'Marketplace': buy and sell with your local community

Facebook launches ‘Marketplace’: buy and sell with your local community

e-commerce Ahmed Maher - Oct 3, 2016 at 5:00 PM

Solved: Facebook Buy and Sell Feature ‘Marketplace’ Isn’t Working

e-commerce Mar 20, 2018 at 1:19 AM

3 Creative Egyptian Women Who Master E-commerce

Startups Sep 17, 2015 at 5:35 PM

Restore access to Facebook Marketplace, buy and sell items

Apps Sep 13, 2018 at 5:56 PM

11 Talented Egyptian Photographers on Instagram

MENA Apr 23, 2015 at 3:48 PM

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

Campaigns Dec 19, 2016 at 8:50 PM

Which categories will suffer most from increased prices in Egypt?

Africa Apr 7, 2016 at 6:32 PM

Radio Garden Live Map of The Globe’s Radio Stations

Apps Dec 16, 2016 at 11:18 AM

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

Analysis Jun 30, 2016 at 2:43 AM

F*** Being a Founder, Be a Follower

Opinion May 4, 2016 at 2:13 PM

Top 10 Egyptian Fashionistas to Follow on Instagram

Celebrities Mar 8, 2017 at 9:44 PM

‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers

Advertorial Aug 29, 2017 at 3:23 PM

You work in PR? Read this!

Opinion Dec 2, 2016 at 9:38 PM

How Rimmel London Leverages Influencer Marketing in MENA

Social Media Sep 26, 2016 at 9:45 PM

Huawei Nova Plus Triggers Egypt’s True Potential

Campaigns Dec 20, 2016 at 9:46 PM

Eatimate Cost of Ramadan 2016 TV Ads in Egypt

Advertising May 17, 2016 at 6:23 PM

Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup

Campaigns Oct 8, 2017 at 10:03 PM

Instagram now lets you upload multiple photos, videos in one post

Apps Feb 22, 2017 at 10:18 PM

Instagram Reveals 2016’s Top Data [Infographics]

Analysis Dec 28, 2016 at 6:14 PM

New to Instagram Stories: Boomerang, Mentions and Links

News Nov 10, 2016 at 6:37 PM