Alex Malouf

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Sometime Gulf-based journalist, full time communcations professional and @MEPRA_org vice chair. Proud father who loves a good chat.

Articles by writer

Cameron Craig: We used communications to turn around Apple

There are few brands which are more beloved than Apple. And when it comes...

EMENAComm: Communication Trends for 2019

Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the...

Revealed: Who Egyptians trust most, least when it comes...

Trust is one of those intangibles which we as communicators must always focus on....

Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first...

Egypt’s Narrative Summit: Digital is the key to promoting...

If Egypt is going to be a competitive nation brand globally, the country must...

Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To...

Fallout of the Careem – Fakharany Saga

It started so well. One of the most respected Egyptian IT executives, a 3Com...

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with...

Pokemon Go and the Middle East – Advertiser, Brand,...

I wanted to write on something fairly light and fun today in light of...

Are Egyptians the most effective marketers in the Middle...

For all of you other Arab nationals (especially us Lebanese), please do forgive the...

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