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Alex Malouf

    • EventsCameron Craig: We used communications to turn around Apple
      Alex MaloufDecember 29, 2018

      Cameron Craig: We used communications to turn around Apple

      There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me…

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    • EventsEMENAComm: Communication Trends for 2019
      Alex MaloufDecember 24, 2018

      EMENAComm: Communication Trends for 2019

      Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the public. The role of the communicator…

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    • MarketingRevealed: Who Egyptians trust most, least when it comes to brand building
      Alex MaloufJanuary 28, 2018

      Who Egyptians trust most, least when it comes to brands

      Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person…

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    • NewsBahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA
      Alex MaloufNovember 19, 2017

      Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

      Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first Gulf national marketer to be named…

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    • EventsEgypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
      Alex MaloufNovember 5, 2017

      Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

      If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications…

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    • Case Studiespizza hut palatine, pizza hut boycott, pizza hut israel, boycott pizza hut
      Alex MaloufMay 17, 2017

      Why Middle East marketing and politics don’t mix

      Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,…

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    • OpinionFallout of the Careem - Fakharany Saga
      Alex MaloufMarch 14, 2017

      Fallout of the Careem – Fakharany Saga

      It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I…

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    • Newsdark social, whatsapp, research, digital boom
      Alex MaloufAugust 31, 2016

      Why MENA communicators should care about dark social?

      Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East.…

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    • AdvertisingPokemon Go Craze in The Middle East
      Alex MaloufJuly 16, 2016

      Pokemon Go Craze in The Middle East

      I wanted to write on something fairly light and fun today in light of recent the Middle East and Europe…

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    • Case Studies
      Alex MaloufDecember 3, 2015

      Are Egyptians the most effective marketers in the Middle East?

      For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another…

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