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Alex Malouf

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Sometime Gulf-based journalist, full time communcations professional and @MEPRA_org vice chair. Proud father who loves a good chat.

Articles by writer

Events

Cameron Craig: We used communications to turn around Apple

Alex Malouf -
There are a few brands that are more beloved than Apple. And when it...
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Business

EMENAComm: Communication Trends for 2019

Alex Malouf -
Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the...
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Marketing

Revealed: Who Egyptians trust most, least when it comes...

Alex Malouf -
Trust is one of those intangibles which we as communicators must always focus on....
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Close-up

Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

Alex Malouf -
Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first...
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Events

Egypt’s Narrative Summit: Digital is the key to promoting...

Alex Malouf -
If Egypt is going to be a competitive nation brand globally, the country must...
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Case Studies

Why Middle East marketing and politics don’t mix

Alex Malouf -
Growing up in the region, I was (and still am) far too talkative. To...
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Opinion

Fallout of the Careem – Fakharany Saga

Alex Malouf -
It started so well. One of the most respected Egyptian IT executives, a 3Com...
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Analysis

Why MENA communicators should care about dark social ‘WhatsApp’?

Alex Malouf -
This blog post has been updated since WhatsApp announced plans to share user data with...
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MENA

Pokemon Go and the Middle East – Advertiser, Brand,...

Alex Malouf -
I wanted to write on something fairly light and fun today in light of...
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Case Studies

Are Egyptians the most effective marketers in the Middle...

Alex Malouf -
For all of you other Arab nationals (especially us Lebanese), please do forgive the...
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Case Studies

Protected: The Science of Sharing – how to develop...

Alex Malouf -
It's not an easy ask to communicate as a marketer or communications professional in today's...
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