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There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me more than Steve Jobs. One person...
Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the public. The role of the communicator has also become more challenging. There’s...
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing in a...
Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first Gulf national marketer to be named as the first Holmes Report Innovator....
If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications and marketing – The sentiment was...
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in no uncertain...
It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I briefly worked with Wael when he...
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East. It’s not Instagram. It’s not Twitter,...
I wanted to write on something fairly light and fun today in light of recent the Middle East and Europe events. So, today I wanted to...
For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another round of judging at this year’s...
It’s not easy to communicate as a marketer or communications professional in today’s digital world. We’re faced with hordes of content clutter. The question is, how...