Cameron Craig: We used communications to turn around Apple
There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me...
Who Egyptians trust most, least when it comes to brands
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person...
Jehan Abdulkarim Becomes First Gulf National Named Holmes Report Innovator
Jehan Abdulkarim, a Bahraini national and Accenture’s Marketing and Communications Director, has become the first Gulf national to be named...
Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications...
Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,...
Fallout of the Careem – Fakharany Saga
It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I...
Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East....
Pokemon Go Craze in The Middle East
I wanted to write on something fairly light and fun today in light of recent the Middle East and Europe...
Are Egyptians the Most Effective Marketers in the Middle East?
Egyptian marketers have taken home two Grand Prix awards at the Effie MENA Awards in three years, proving their campaigns...
The Science of Sharing – how to develop engaging online content with Buzzfeed
It's not easy to communicate as a marketer or communications professional in today's digital world. We're faced with hordes of...
