Apple & Google on Top of 100 Best Global Brands List 2015

The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with $170B value, since ousted Coca Cola in 2013, comes next Google with $120B value.
Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design and naming.

Top 10 Best Global Brands

  1. Apple
  2. Google
  3. Coca Cola
  4. Microsoft
  5. IBM
  6. Toyota
  7. Samsung
  8. GE
  9. McDonald’s
  10. Amazon

see the full list on
It’s obvious that technology companies have the biggest percentage of the list, the reason why is that they only offer services, which reflects positively on their NPS “Net Promoter Score”. The number of dissatisfied customers is nothing compared to other companies such as mobile operators.
We think that this behavior isn’t going to change in the near feature, as the technology market won’t be saturated soon.
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