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Spotify announces advertising partners for launch in the Middle East and North Africa

Spotify announces advertising partners for launch in the Middle East, North Africa

Top brands ​​Hardee's, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company, and Western Union ​​partner with the ad-supported free Spotify service for launch in MENA The music streaming...
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola. The arrival of the trophy was celebrated with an official launch ceremony...
Coca-Cola's Song For Egypt National Football Team Amid CAN 2017, Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola’s Song For Egypt National Football Team Amid CAN 2017

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. The song was crafted creatively as no mention to certain players who have sponsorship contracts with other companies –...
Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached a camera-equipped base to a 500 ml Coke and it automatically takes photos when...
Top Engaging Sham El-Nessim Activations on Social Media

Top Engaging Sham El-Nessim Activations on Social Media

Sham El-Nessim, or "Smelling/Taking In of the Zephyrs," is an Egyptian national holiday marking the beginning of spring. It always falls on the day after the Eastern Christian 'Easter'. Despite the Christian-related date, the...
Coca Cola Egypt 100 Years of Happiness

Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem

Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the big picture celebration "100 Years of Happiness". In Egypt, Coca-Cola decided to capitalize on the...
Hello Happiness phone booth: A debatable Initiative

Hello Happiness phone booth: A debatable Initiative

Coca cola is one of the world's most loved brands, but in the UAE it's not the market leader. The company decided to increase brand love by launching an initiative which targets the country's...
Coca Cola Egypt World Cup campaign social media review

Coca Cola Egypt World Cup campaign social media review

Coca-Cola Egypt World Cup Campaign featuring Wael Gomaa "Defense player in Egypt's national team & Al Ahly club", became the most trending ad in Egypt since it has been published on March the 13th,...
Funny Pepsi Halloween Ad, Coca Cola Responds Beautifully

Funny Pepsi Halloween Ad, Coca Cola Responds

Pepsi & Coca Cola's war continues with a genius pepsi Halloween ad. Along with a beautiful response by Coca Cola, which went viral like fire since both were published on 9GAG. Pepsi stroke first by dressing up...

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