Boycotts are sweeping across the Middle East, impacting US and European brands as consumers express their protest against Western governments’ support for Israel during the Gaza...
Liverpool’s forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package. Salah deactivated all his social media accounts...
At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts,...
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan...
Facebook is the most positively talked about brand among millennials in Egypt, ahead of Pepsi and the National Bank of Egypt according to brand new data...
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World Cup. See also: Most Popular World Cup...
Coca-Cola calls up players’ names for the national team, and the final say is for Hector Cuper. The song was crafted creatively with no mention of...
Pepsi has been hitting with its new nostalgia ads. Will it make a home run? Over the past years, Pepsi’s global direction has been to invest...
Pepsi and Coca-Cola’s rivalry escalates with a sharp Pepsi Halloween ad, countered by Coca-Cola’s striking viral reply, both catching fire on 9GAG. Pepsi launched the first...