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At the age of 12, Ahmed Emad found his passion for advertising and knew it was the field for him. Since graduating with a Marketing degree from the American University in Cairo, Ahmed assumed different roles in the advertising sphere; swinging from creative to media agencies, offline to online media planning and now at the client side. Started as an intern in one of Egypt’s leading creative shops, then assuming different roles in the media business between Dubai, KSA, Lebanon and Egypt, working on Telecom, FMCGs, Confectionary ,Automotive, Banking, Retail, Real Estate and Haircare amongst other industries. Ahmed now overlooks the brand communication of Mondelēz International in the Mashreq region; on top of a mirror role as digital media lead in Middle East Africa. An avid social media fanatic, blogger and Youtube show host, Ahmed has a special passion for Egyptian insights and talent. Catch him online @3omdaz, in office, on set or if you can!