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All about sports in the digital world, how clubs, athletes, and agencies are making use of social media and digital marketing to match the change in the world. More case studies and best practices with Digital Boom

Mohamed Salah Donates US $3 Million to Egyptian National Cancer Institute

Mohamed Salah Donates US $3 Million to Egyptian National Cancer Institute

Egyptian football player Mohamed Salah has donated US $3 million (the equivalent of EGP 54 million) to the National Cancer Institute (NCI) following Monday’s...
Mo Salah with DHL, Mohamed Salah Returns To Social Media With DHL Ad

Mohamed Salah Returns To Social Media With DHL Ad

Liverpool's forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package.Salah deactivated all his social media...
Liverpool's Mohamed Salah deactivates his social media accounts

Liverpool’s Mohamed Salah deactivates all his social media accounts

Mohamed Salah has taken all his social media accounts down after sending a cryptic tweet that read "2019 Resolution: Time to get in touch, for...
beIN sports restores services in Egypt, beIN channels restored in Egypt

beIN sports restores services in Egypt

Cable Network Egypt (CNE) said that beIN service has been restored in Egypt today afternoon by the source. The service was stopped for less...
Mohamed Salah Wins African Player of the Year 2018

Mohamed Salah wins African Player of the Year, again

Egypt and Liverpool forward Mohamed Salah has been named the Confederation of African Football’s Player of the Year for second year in a row...
beIN Sports Stops Providing Service in Egypt

beIN Sports Stops Airing in Egypt Over Commercial Dispute with CNE

beIN Sports will no longer be available in Egypt as of January 8 - Said beIN Media Group Tuesday on Twitter. The company is...
Egypt Hosts 2019 Africa Cup of Nations

Egypt Hosts 2019 Africa Cup of Nations

Egypt will host the 2019 Africa Cup of Nations between June 15 and July 13, Confederation of African Football (CAF) president Ahmad Ahmad announced...
Facebook Reveals 2018 World Cup Text-Delights Statistics Across The Globe

Facebook Reveals 2018 World Cup Text-Delights Stats

Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million tournament-related animations appeared on...
Facebook Activates Text Delight Animations For World Cup 2018, Full List

Facebook Activates Text Delight Animations For World Cup 2018, Full List

Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When writing special phrases as...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign...
Mohamed Salah - A True Inspiration to the Arab World

Mohamed Salah – A True Inspiration to the Arab World

Every minute Mohamed Salah scores, a reverberation of football fans in the streets is heard. This is not Liverpool nor Anfield. This is Cairo...
First digital sports media meet-up kicks off this weekend in Egypt

First digital sports media meet-up kicks off this weekend in Egypt

The first digital sports media meet-up will kick off on March 31 at the Greek Campus, featuring leading speakers from Egypt’s sports industry including...
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador

Panadol GSK Unveils Essam El-Hadary as Brand Ambassador

The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK.In his role as Panadol’s voice in 2018,...
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola. The arrival...
Mohamed Salah named UBER Egypt ambassador

Uber Egypt names Mohamed Salah as its brand Ambassador in 2018

Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making him the first sports...
FIFA selects Koorabia.com as media partner in World Cup 2018

FIFA selects Koorabia.com as media partner in World Cup 2018

The International Federation of Association Football (FIFA) has listed Koorabia.com to be among the 25 official Arab media outlets to accompany Arab teams during Russia...
Vodafone Salah, Liverpool’s Mohamed Salah Named Vodafone Egypt’s Brand Ambassador

Mohamed Salah Named Vodafone Egypt’s Brand Ambassador

Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt for 2018, announced the mobile operator today.“The future is...
laliga arabic

LaLiga scores big on social media in Arab world

LaLiga has managed to surpass 4,735,000 Facebook followers in Arab countries. The Spanish competition, which is currently fully immersed in a brand internationalization programme,...
Vodafone, Pepsi Celebrate Egypt's Qualification to the 2018 World Cup, amr diab song for Egypt

Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup

With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt's qualification to the 2018 World Cup.See also: Most Popular World...

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