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All about sports in the digital world, how clubs, athletes, and agencies are making use of social media and digital marketing to match the change in the world. More case studies and best practices with Digital Boom

Mohamed Salah Donates US $3 Million to Egyptian National Cancer Institute

Mohamed Salah Donates US $3 Million to Egyptian National Cancer Institute

Egyptian football player Mohamed Salah has donated US $3 million (the equivalent of EGP 54 million) to the National Cancer Institute (NCI) following Monday’s...
Mo Salah with DHL, Mohamed Salah Returns To Social Media With DHL Ad

Mohamed Salah Returns To Social Media With DHL Ad

Liverpool's forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package.Salah deactivated all his social media...
Liverpool's Mohamed Salah deactivates his social media accounts

Liverpool’s Mohamed Salah deactivates all his social media accounts

Mohamed Salah has taken all his social media accounts down after sending a cryptic tweet that read "2019 Resolution: Time to get in touch, for...
beIN sports restores services in Egypt, beIN channels restored in Egypt

beIN sports restores services in Egypt

Cable Network Egypt (CNE) said that beIN service has been restored in Egypt today afternoon by the source. The service was stopped for less...
Mohamed Salah Wins African Player of the Year 2018

Mohamed Salah wins African Player of the Year, again

Egypt and Liverpool forward Mohamed Salah has been named the Confederation of African Football’s Player of the Year for second year in a row...
beIN Sports Stops Providing Service in Egypt

beIN Sports Stops Airing in Egypt Over Commercial Dispute with CNE

beIN Sports will no longer be available in Egypt as of January 8 - Said beIN Media Group Tuesday on Twitter. The company is...
Egypt Hosts 2019 Africa Cup of Nations

Egypt Hosts 2019 Africa Cup of Nations

Egypt will host the 2019 Africa Cup of Nations between June 15 and July 13, Confederation of African Football (CAF) president Ahmad Ahmad announced...
Facebook Reveals 2018 World Cup Text-Delights Statistics Across The Globe

Facebook Reveals 2018 World Cup Text-Delights Stats

Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million tournament-related animations appeared on...
Facebook Activates Text Delight Animations For World Cup 2018, Full List

Facebook Activates Text Delight Animations For World Cup 2018, Full List

Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When writing special phrases as...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting...

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