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All about sports in the digital world, how clubs, athletes, and agencies are making use of social media and digital marketing to match the change in the world. More case studies and best practices with Digital Boom

Facebook Reveals 2018 World Cup Text-Delights Statistics Across The Globe

Facebook Reveals 2018 World Cup Text-Delights Stats

Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million tournament-related animations appeared on Facebook during the tournament. In total, there were 78 phrases that...
Facebook Activates Text Delight Animations For World Cup 2018, Full List

Facebook Activates Text Delight Animations For World Cup 2018, Full List

Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When writing special phrases as a text post or as a comment, new animations appear...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from...
Mohamed Salah - A True Inspiration to the Arab World

Mohamed Salah – A True Inspiration to the Arab World

Every minute Mohamed Salah scores, a reverberation of football fans in the streets is heard. This is not Liverpool nor Anfield. This is Cairo and Egypt as a whole. The scenes at Liverpool are...
First digital sports media meet-up kicks off this weekend in Egypt

First digital sports media meet-up kicks off this weekend in Egypt

The first digital sports media meet-up will kick off on March 31 at the Greek Campus, featuring leading speakers from Egypt’s sports industry including acclaimed publishers and digital media agencies. Organized by Social n’ Tech,...
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador

Panadol GSK Unveils Essam El-Hadary as Brand Ambassador

The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK.  In his role as Panadol’s voice in 2018, El-hadary will act as the brand spokesperson, participating in...
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola. The arrival of the trophy was celebrated with an official launch ceremony...
Mohamed Salah named UBER Egypt ambassador

Uber Egypt names Mohamed Salah as its brand Ambassador in 2018

Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making him the first sports player to be the face of the leading ride hailing...
FIFA selects Koorabia.com as media partner in World Cup 2018

FIFA selects Koorabia.com as media partner in World Cup 2018

The International Federation of Association Football (FIFA) has listed Koorabia.com to be among the 25 official Arab media outlets to accompany Arab teams during Russia World Cup 2018. For the first time in history, four Arab...

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