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Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018
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All about sports in the digital world, how clubs, athletes, and agencies are making use of social media and digital marketing to match the change in the world. More case studies and best practices with Digital Boom

Mohamed Salah - A True Inspiration to the Arab World

Mohamed Salah – A True Inspiration to the Arab World

Every minute Mohamed Salah scores, a reverberation of football fans in the streets is heard. This is not Liverpool nor Anfield. This is Cairo and Egypt as a whole. The scenes at Liverpool are...
First digital sports media meet-up kicks off this weekend in Egypt

First digital sports media meet-up kicks off this weekend in Egypt

The first digital sports media meet-up will kick off on March 31 at the Greek Campus, featuring leading speakers from Egypt’s sports industry including acclaimed publishers and digital media agencies. Organized by Social n’ Tech,...
Panadol GSK Unveils Essam El-Hadary as Brand Ambassador

Panadol GSK Unveils Essam El-Hadary as Brand Ambassador

The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK.  In his role as Panadol’s voice in 2018, El-hadary will act as the brand spokesperson, participating in...
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola. The arrival of the trophy was celebrated with an official launch ceremony...
Mohamed Salah named UBER Egypt ambassador

Uber Egypt names Mohamed Salah as its brand Ambassador in 2018

Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making him the first sports player to be the face of the leading ride hailing...
FIFA selects Koorabia.com as media partner in World Cup 2018

FIFA selects Koorabia.com as media partner in World Cup 2018

The International Federation of Association Football (FIFA) has listed Koorabia.com to be among the 25 official Arab media outlets to accompany Arab teams during Russia World Cup 2018. For the first time in history, four Arab...
Vodafone Salah, Liverpool’s Mohamed Salah Named Vodafone Egypt’s Brand Ambassador

Mohamed Salah Named Vodafone Egypt’s Brand Ambassador

Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt for 2018, announced the mobile operator today. “The future is exciting, ready?,” posted Vodafone Egypt on its Facebook page tagging...
laliga arabic

LaLiga scores big on social media in Arab world

LaLiga has managed to surpass 4,735,000 Facebook followers in Arab countries. The Spanish competition, which is currently fully immersed in a brand internationalization programme, has been publishing geo-localized content across Arabic-speaking countries on its...
Vodafone, Pepsi Celebrate Egypt's Qualification to the 2018 World Cup, amr diab song for Egypt

Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup

With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt's qualification to the 2018 World Cup. See also: Most Popular World Cup Songs in History Liverpool’s Mohamed Salah scored a penalty in...
vodafone egypt social media, ‘Stop Talking Football’ Vodafone Egypt's Bold Campaign for the 2018 World Cup Qualifiers

‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers

Since the last time the Pharaohs qualified for the FIFA World Cup, it's been 28 long years. Telecommunications giant Vodafone Egypt is not happy about this and is therefore suggesting, nay strongly campaigning, for...

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