In 2025, Mohamed Salah is no longer just a footballer. He’s a cultural icon, a national hero, and one of the most dominant players of his generation. From the streets of Nagrig to the world’s biggest stadiums, Salah’s rise has been nothing short of extraordinary. His journey speaks not only of goals and trophies, but of consistency, humility, and unmatched impact on and off the pitch.
The Early Journey: Nagrig to London
Salah’s professional career began in Egypt with El Mokawloon SC, where his raw speed and skill stood out immediately. At just 20, he made a pivotal move to FC Basel in Switzerland, a transfer that launched his European journey. At Basel, he won back-to-back Swiss Super League titles and was quickly noticed by Premier League scouts.
In 2014, Salah signed with Chelsea FC. But despite his promise, his time at Stamford Bridge was short and frustrating. Limited to 19 appearances, he never found form or freedom under José Mourinho. For many, that would have been a dead end. For Salah, it was a turning point.
Italy: The Making of a Champion
Loan spells at Fiorentina and then a full transfer to AS Roma gave Salah the space to rebuild. In Serie A, he evolved. He refined his finishing, built confidence, and became a complete winger. By the 2016–17 season, Salah had scored 19 goals and provided 15 assists — attracting attention from Europe’s biggest clubs.
Liverpool: The Rise of The Egyptian King
In June 2017, Salah joined Liverpool FC for a then-club record £36.5 million. The move redefined his career — and the club’s trajectory. In his debut season, Salah scored 44 goals in all competitions, including 32 in the Premier League, a record for a 38-game season.
That same season, he was named PFA Player of the Year, FWA Footballer of the Year, and BBC African Footballer of the Year. He won the hearts of fans with his relentless pressing, clean finishing, and humble demeanor. Liverpool fans sang his name across Europe: “If he’s good enough for you, he’s good enough for me.”
Building a Dynasty
Under Jürgen Klopp, Salah became the focal point of a Liverpool side that would conquer Europe. In 2019, he scored in the UEFA Champions League Final against Tottenham Hotspur — delivering the club its sixth European title. A year later, Liverpool lifted the Premier League trophy for the first time in 30 years, with Salah again leading in goals and assists.
By 2025, Salah had scored more than 243 goals for Liverpool — becoming the club’s all-time Premier League top scorer and breaking records long held by legends like Robbie Fowler and Steven Gerrard. He is now 5th on Liverpool’s all-time scorers list across all competitions — and still climbing.
Unmatched Records in England and Europe
Mohamed Salah’s numbers are not just impressive — they are historic. He holds more Premier League and Liverpool records than any other current player.
- Most goals by an African in Premier League history – 185+ goals
- Most left-footed goals in Premier League history – 150+
- Most goals in a 38-game Premier League season – 32 (2017–18)
- First player with 10+ goals and 10+ assists in four consecutive seasons – 2021–2025
- Most goals in a debut Liverpool season – 44 (2017–18)
- Most goals by a Liverpool player in UEFA competitions – 50+
In addition to his club success, Salah has consistently delivered for the Egypt national team. He is the country’s all-time top scorer with 60 goals, leading Egypt to multiple Africa Cup of Nations campaigns and World Cup appearances.
A Marketing Machine Rooted in Authenticity
Salah’s rise in football quickly translated into marketing success — but unlike many stars, his appeal is built on more than just fame. Brands trust him because audiences do. He’s humble, generous, and credible. When Salah speaks, fans listen. When he appears in a campaign, people believe it.
In 2014, Pepsi and Sprite Egypt launched witty, back-to-back campaigns featuring Salah — both claiming him as their face. In 2017, Vodafone Egypt named him brand ambassador, followed by Uber Egypt. In 2019, DHL Express launched “The Human Network” with Salah at its core, emphasizing cross-border unity and connection.
When Salah took a brief break from social media, it was a DHL ad that marked his return — turning a campaign into a cultural moment. Few athletes have that power.
Recognition That Keeps Growing
In 2025, Salah added another Premier League title to his legacy with Liverpool — seven years after his first. His stats for the 2024–25 season were elite: 28 goals and 18 assists in 36 league games. He once again led the league in goal contributions and earned his third FWA Footballer of the Year award.
He also became the first player in Premier League history to reach double digits in both goals and assists before Christmas — setting a new standard for modern forwards.
Inspiring a Generation — and a Region
Mohamed Salah’s legacy isn’t just written in numbers. It lives in the dreams of millions across the Arab world and beyond. In Egypt, children wear his jersey in alleys and playgrounds. Fans paint murals of him in villages. His humility and work ethic have made him a hero for both football lovers and everyday people.
Salah has always used his platform to give back. He’s funded schools, medical centers, and food programs in Egypt. His philanthropic work is quiet, consistent, and deeply personal — driven not by press, but by purpose. In a region where role models can be scarce, Salah stands as proof that greatness can come with grace.
The Arab World’s Global Star
Before Salah, few Arab athletes reached true global superstardom in football. While players like Hossam Hassan and Riyad Mahrez made their mark, Salah became something different — a bridge between worlds. European fans admire him. Arab fans revere him. Global brands align with him.
He is the rare figure who represents religion, culture, and sport without controversy — praying on the pitch, giving back at home, and performing at the highest level week after week. He redefined what it means to be an Arab athlete on the world stage.
How Will He Be Remembered?
Salah will be remembered as one of the greatest players in Premier League history, the greatest Egyptian footballer of all time, and one of Liverpool’s most iconic legends. But beyond titles and trophies, he will be remembered for his character — quiet, composed, and unwavering.
He didn’t chase headlines. He earned them. He didn’t demand loyalty. He inspired it. Whether scoring in Champions League finals or handing out aid in Gharbia, Salah has proven that legacy is about how you play — and how you live.
In 2025, as he lifts his second Premier League title with Liverpool, Mohamed Salah’s story feels both complete and still in motion. Because icons don’t just retire — they ripple forward, through people, pride, and memory.
