Eventtus revolutionized its brand strategy and visual identity as it is expanding its event tech solutions globally. These were the first changes to a renowned brand since it launched in 2011.
Over the past years, Eventtus and the events tech market have been blooming. The company expanded its portfolio, scaled its business, and diversified its clients to include the most prominent tech conferences, venues, corporates, and exhibitions worldwide.
During that journey, Eventtus had one rule: as vital as it is to deliver high-quality event tech, they must always be experience-first: intuitive, beautifully designed, and utterly easy to use.
The Challenge!
Eventtus loved their old logo because it reminded them of the significant impact of their brand on the community. It lived with them their achievements and the success stories of their customers and partners but wasn’t reflecting who they were anymore. It radiated a more playful vibe, yet the brand is evolving to be more competent and progressive. They needed a new visual identity that empowers its audience and reflects Eventtus as the global challenger brand it is becoming.
Evolving The Brand: Think Big, Think Easy.
While keeping its brand promise and product quality, the Eventtus team has developed its brand identity & communication message to convey its values and current product offering. The new brand system is now clear, consistent, and par with their experience-first approach.
“We are excited about the rebranding! Eventtus wants to inspire all event stakeholders to realize that event success could be bigger than they can imagine yet easier to achieve than they would think. We are introducing a new motto: Think Big, Think Easy.” — Mai Medhat, CEO at Eventtus
Beyond Event Apps
Eventtus is extending its offerings to cater to the evolving events market, adding innovative event tech products that promise to be transformative and help achieve its vision of more interactive events.
Their products include Event Apps and Registration & Ticketing. Over the past year, Eventtus has been working closely with the region’s most significant exhibitions and trade shows, Gitex, Gulfood, ADIPEC, and many more. These B2B trade shows had one thing in common: they needed to serve their exhibitors better. The show revolves around exhibitors and bringing more value to companies investing their time and money at the front. Eventtus noticed the gap, and they jumped to bridge it.
Eventtus LeadBox
Eventtus has released its new product, Eventtus Leadbox, that grants sponsors and exhibitors the opportunity to drive immediate ROI with a simple yet valuable Lead Generation tool. Using the app, exhibiting companies can capture, qualify and collect leads, then analyze their performance during the event. This makes it easier for event organizers to plan and up-sell their upcoming events based on the collected data.
“LeadBox is a simple yet potent tool for exhibiting companies to capture leads, manage the time they spend at events, and measure their ROI. I’m very excited about this new addition to our products list and the value it adds to our customers,” Says Mai Medhat, CEO and Co-founder of Eventtus.
