How To
How to build social media marketing strategy in 10 steps
![How to build a digital marketing strategy in 10 steps, 10 Steps to Creating a Social Media Marketing Strategy](https://adigitalboom.com/wp-content/uploads/2019/01/social-media-strategy-min-1.jpg)
While every company strives to develop quality products and services, nobody will buy them if they don’t know they are there. Digital and social media marketing have risen to the forefront of marketing, and every company should take advantage of this.
What are a few of the ways that businesses can create an effective social media marketing strategy?
1. Define Goals, Strategy, Objectives, and Tactics
The first step in creating a cohesive social media strategy is writing an executive strategy that defines the business’s current goals, objectives, and how this social media strategy will achieve them.
A common mistake that many marketers fall into is mixing between goals, strategy, objectives, and tasks. Hence, there are clear definitions of them with examples.
- Goals: Broad social media outcomes.
- Strategy: The approach you will take to accomplish goals.
- Objectives: Measurable steps you will take to achieve the strategy.
- Tactics: The tools or tasks used in processing an objective related to a strategy.
For instance:
- Goal: Make our website the #1 news and media category in MENA.
- Strategy: Increase the amount of content we publish on social channels supporting the website’s topics, ideas, and opinions.
- Objective: Increase unique visitors from social channels to the website by 40 percent.
- Tactic: Through the use of pillar articles, leverage the exposure using Instagram Stories, Facebook videos, and Twitter.
2. Analyze Competitors
Know your competitors. Take a look at the social media campaigns of the competition. Find out what makes them successful and build off of them. Analyze the comments, the replies, and the graphics.
3. Use Objective Measurements
Take the goals from above and the social media strategies from other businesses and create clear, objective benchmarks. Use these measurements to help quantify the progress, like increase the number of social media followers by 10 percent.
4. Define User Persona
Next, decide who the target audience is going to be. Who is the customer that is going to purchase this product or service? This will help the company tailor the social media content to the buyer.
5. The Brand Perception
After defining the buyer persona, take a minute to define the brand. How should the company be perceived? How should the product be perceived? Is it fun and playful? Or is it business-oriented and serious?
6. Select the Tools
So, after defining the buyer and the brand, how are the two going to connect? Is the business going to pay for marketing? Examples include a featured Facebook post or starting a hashtag campaign. What is the best way to get the word out?
Above all, here are some popular formats: Facebook instant experience (Canvas), Stories, Twitter moments, Facebook Catalog, Carousel, Vertical or horizontal videos, GIFs, multiple images on Instagram, Links, etc…
7. Think About the Timing
During certain times of the year (Super Bowl, Ramadan, Black Friday, etc…), it is good to ramp up the spending. Get the ads out during key seasons, themes, and events to increase the marketing investment return.
8. Quantitate the Return
To quantify the return on investment, be sure to track the page views, the clicks, and the conversion rate.
Therefore, use conversion tracking tools such as Facebook Pixel and Google Conversion Tracking, which will help you effectively remarket and deliver your message to relevant users, track conversions, and measure ROI.
9. Don’t Neglect the Quality
Of course, it is important to assess the quality of the campaign as well. Hence, you need to ask some serious questions like what are the reviews of the product? What do the comments say?
You may also need to consider using a CRM tool to track and reply to customers’ comments.
10. Reassess
As the campaign continues, it is important to redirect the funds and attention to the strengths and patch up the weaknesses. How can the campaign improve?
Social Media Marketing: A Business Cornerstone
In conclusion, companies can talk directly to their customers by using social media, making them feel more engaged than ever before. Why not implement a few of these strategies and watch the rewards pay off?
Let me know if you have any inquiries. Tweet me @amaherjr
Apps
5 Best URL Shortener Services in 2024 [Free & Paid]
![The 5 Best URL Shorteners 2020](https://adigitalboom.com/wp-content/uploads/2020/02/url-shortener-1.jpg)
A URL Shortener is a technique in which a URL may be made shorter and still redirect to the original long page.
Most URL Shorteners are free and easy to use but come with limitations.
Google shut down its Google URL Shortener in 2018 with continued support until March 30, 2019. However, all existing links will continue to redirect to the intended destination.
Top URL Shortener Services on the Internet
1. Bitly.com
Bitly offers a free and enterprise version of its URL shortening service. No signup necessary, but creating an account allows you to manage links quickly and change the short link characters if you wish.
According to this Quora answer, the enterprise version of Bitly costs around $995/month.
Pro Tip: add + after the short link to access analytics of any bitly link. bitly.com/link+
2. TinyURL
A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.
3. Short.io
The best shorten link provider so far, it has so many useful features such as google analytics integration, bulk import, broken links detection, built-in analytics with so many details, link cloaking, and more.
Cost: affordable compared to similar solutions.
4. Rebrandly
Rebrandly is one of the popular URL shortener services in the market. It’s the most complete and reliable link management platform. Their solution provides the easiest way to create, measure, and manage short URLs with a custom domain name.
You can buy your domain name using Rebrandly, tag your URLs using UTM tagging, allow social media pixels to optimize for conversions, and more.
It’s expensive compared to other solutions.
5. eg.gd
eg.gd is a new URL shortener service that offers the same as rebrandly but for free. It was launched last year when bit.ly service was blocked in Egypt.
How To
How to include current URL in a Webflow form?
![How to include current URL in a Webflow form?](https://adigitalboom.com/wp-content/uploads/2023/03/webflow-tricks.jpg)
In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our audience discovers us, and the roots of potential leads. These inquiries, among others, are integral to unraveling the complexities of the marketing funnel.
A commonplace challenge encountered by numerous marketers on a daily basis revolves around a pivotal question: which blog post proves most effective in generating leads and conversions?
If you have a blog on Webflow that includes a lead gen form or a newsletter form in all blog posts, when you receive an email from one of the forms – of course, you have to find out the URL of the respective page. This way, you can detect the top converting posts.
I’ve been searching for a solution here and there and finally found it. So, I thought to share it here.
How to automatically include the current URL in the webflow form?
- Add an embed code before the submit button of your lead generation form or any other form type – make it hidden, and insert the following code into it then save.
- The javascript code you need to make this work:
<script type="text/javascript"> window.onload=function() {document.getElementById('pageurl').value = window.location.href;} </script> <input type="hidden" id="pageurl" name="pageurl" value="pageurl" />
3. Once published, any new form submission will have a new column called “pageurl” so you can detect the source page of this submission.
Follow us for more Webflow hacks.
How To
Google’s E-E-A-T Principle Explained for SEO Success
![Demystifying Google's E-A-T Principle for SEO Success](https://adigitalboom.com/wp-content/uploads/2023/09/google-e-e-a-t.webp)
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies under the radar is Google’s E-A-T principle, which stands for Expertise, Authoritativeness, and Trustworthiness. This principle, now upgraded to E-E-A-T to include Experience, plays a pivotal role in enhancing website credibility and user experience.
In this article, we’ll delve into how understanding and implementing E-E-A-T can significantly influence your search engine rankings.
Unearthing the Essence of Google E-E-A-T
E-E-A-T is an acronym that encapsulates the qualities Google values when assessing the quality of online content. While it might not be explicitly mentioned in Google’s 200 known ranking factors, it holds undeniable significance in the eyes of quality raters and SEO professionals alike.
Expertise: Mastering Your Domain
Expertise is the cornerstone of E-E-A-T. It revolves around showcasing your in-depth knowledge and proficiency in your niche. To demonstrate your expertise effectively, consider these strategies:
1. Comprehensive Subject Mastery: Your content should reflect a deep understanding of your subject matter, leaving no room for ambiguity.
2. Credentials and Qualifications: Display relevant qualifications and credentials to bolster your credibility.
3. Proven Track Record: Highlight your past accomplishments and successes, as they can instill trust in your audience.
4. Research and Data: Stay updated with the latest research and trends in your field and back your content with accurate data.
5. Niche Specialization: Focus on a specific niche to establish yourself as an expert in that area.
6. Active Contribution: Contribute to your field by publishing content, and research papers, speaking at relevant events, or joining professional organizations.
Experience: Real-World Application Matters
Experience complements expertise by emphasizing practical, real-world application. To convey your experience effectively, consider these tactics:
1. Practical Application: Apply your knowledge in real-world scenarios and showcase your problem-solving skills.
2. Case Studies: Present real-world examples and results to illustrate your expertise in action.
3. Success Stories: Share stories of achievements or satisfied clients to instill confidence in your abilities.
4. Portfolio Display: For creative fields, such as design, art, or writing, showcase your previous work to demonstrate your experience.
5. Knowledge Demonstration: Stay updated with industry best practices, trends, and new developments, and share your insights through blog posts, articles, or speaking engagements.
6. Customer Testimonials: Positive testimonials from satisfied customers provide social proof of your expertise.
Authoritativeness: Building a Trustworthy Reputation
Authoritativeness centers on establishing your website as a reliable source of information within your niche. To enhance your authoritativeness, consider the following strategies:
1. Backlinks and Citations: Earn backlinks from authoritative websites in your industry, a strong signal of your website’s trustworthiness.
2. Awards and Recognition: Credible recognition, such as awards and certifications, contributes to your reputation.
3. Thought Leadership: Demonstrate authority through original research or innovative ideas, and engage in industry discussions.
4. Collaboration with Experts: Collaborate with recognized experts in your field through co-authored articles or speaking engagements.
5. Strong Social Media Presence: Engage with your audience on social media platforms to establish yourself as an authoritative figure.
6. Consistent, Relevant Content: Create high-quality content consistently to build credibility with users and search engines.
Trustworthiness: The Bedrock of Credibility
Trustworthiness is the final piece of the E-E-A-T puzzle, focusing on the credibility of your website’s information. To foster trustworthiness, adhere to these guidelines:
1. Transparency: Be transparent about your brand, contact details, business operations, and the purpose of your content.
2. Provide Accurate Information: Ensure your content is factually correct and up-to-date, and avoid misleading practices.
3. Ethical Practices: Follow ethical guidelines, respect user privacy, handle sensitive data responsibly, and comply with relevant laws.
4. User Experience and Security: Create a positive user experience and prioritize website security with HTTPS connections.
5. Customer Testimonials and Reviews: Genuine testimonials from satisfied customers bolster your website’s trustworthiness.
6. Customer Support: Offer prompt and helpful customer support to engage with your audience effectively.
7. Disclosure of Affiliations: Clearly disclose any affiliations or sponsorships that might impact your content.
While Google’s Quality Rater Guidelines may not explicitly mention E-E-A-T, adhering to these principles can significantly improve your website’s credibility and user experience. Remember, achieving higher SERP rankings requires a holistic approach, and understanding and implementing E-E-A-T is a valuable piece of the puzzle.
If you need expert guidance, consider enlisting the support of professional SEO services to help you navigate this ever-changing landscape.
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