Paymob, the leading omnichannel payments gateway in the MENAP region, has appointed Imane Adel as Executive Vice President of Strategy. Adel will guide Paymob’s vision and strategy as it continues to deliver forward-thinking, sustainable, and inclusive financial technology solutions in the region.
Adel brings a wealth of experience and industry knowledge in fintech and payments. Before joining Paymob, she led Mastercard’s acceptance business in the MENA region and was integral in developing strategies to digitize cash-heavy market segments. Adel was an avid driver of Mastercard’s vision of a “World Beyond Cash.” She also developed & executed the Microlending & BNPL segment strategy in EEMEA. Before her time at Mastercard, Adel also held senior positions at Yahoo! and Visa.
Headquartered in Cairo, Egypt, Paymob is the largest payments facilitator in North Africa and employs 1,100 team members across MENAP. The company launched operations in Pakistan in 2021.
Its omnichannel gateway offers more than 30 payment methods. It empowers over 120,000 SME merchants to manage and scale their businesses by giving them access to financial services not readily available in emerging markets.
“Imane is a great addition to our senior leadership team,” said Islam Shawky, Paymob’s co-founder and CEO. “She is passionate about leading value-based digital transformation in our region, which delivers meaningful financial inclusion and literacy. Driving growth, transparency, and value creation across the ecosystem are core elements of our mission to fuel SMEs in the digital economy throughout MENAP,” he added.
“I am truly delighted to take on this key role at Paymob after closely observing the business flourish over the past few years and breaking many boundaries of what is possible,” Adel said. “I look forward to working with the team to build a better, more inclusive, and sustainable digital future.”
Adel holds a Master of Science in Strategic Planning from Edinburgh Business School and a Bachelor of Business Administration degree from the American University in Cairo.
