Fresh Egypt launched its 2022 Ramadan campaign with a vibrant 1:43-minute ad starring Ruby and Mahmoud El-Esseily, highlighting the brand’s home appliances in a musical format.
A Rhythmic Celebration of Fresh Living
The ad quickly captured attention, earning over 600K views on YouTube and surpassing 1.2 million views on Facebook. With the jingle “everything is much better when it’s fresh,” the song promotes a positive, uplifting mood for the brand’s message during Ramadan.
Audience Response & Fan Reactions
Fans praised the ad’s musical energy and chemistry between Ruby and El-Esseily. Many described it as one of the season’s most memorable Ramadan ads, crediting its catchy melody and light-hearted vibe.
Comparing to Last Year’s Viral Hit
While this year’s spot features El-Esseily for the first time, last Ramadan’s ad—featuring Ruby alongside Dina El-Sherbiny—went viral almost instantly and set a high benchmark. It remains a fan favorite for its playful visuals and spirited duet.
Watch Fresh Egypt’s 2021 Ramadan Ad
Fresh Egypt continues to use Ramadan as a key branding moment, blending music and celebrity appeal to drive product awareness across social platforms.
