Vodafone Egypt launched its Ramadan 2022 campaign with a new emotional TV ad titled “Eli Benna Hayah” (What We Have Between Us Is Life), featuring Egyptian superstar Amr Diab. The ad quickly went viral, sparking emotional reactions and praise across YouTube and Facebook.
Massive Engagement in Under 48 Hours
Released just ahead of the first night of Ramadan, the ad has amassed over 8 million views on Facebook and another 4 million on YouTube. Viewers flooded the comments with emotional praise, with one noting, “It’s better than all Ramadan series,” while another called it “the best ad ever.”
- Facebook: 112K reactions, 7K+ comments, 15K shares
- YouTube: 4M+ views
A Ramadan Tradition of Emotionally Driven Storytelling
Vodafone has built a reputation for launching highly anticipated Ramadan campaigns that focus on human emotion and connection. This year’s ad continues that tradition, combining Amr Diab’s nostalgic vocals with scenes of love, relationships, and everyday moments of joy.
Amr Diab Returns to the Spotlight
The collaboration with Amr Diab marks another strategic move to appeal to a broad audience during Egypt’s peak media season. Diab, one of the Arab world’s most celebrated artists, adds both familiarity and star power to the campaign’s emotional message.
Audience Reaction: Why It Resonated
Many comments suggested the ad stirred feelings of longing and connection, with some saying it made them want to fall in love or reconnect with a partner. The nostalgic music, paired with visual storytelling, struck a deep emotional chord during a season known for reflection and togetherness.
Behind the Campaign
Vodafone has not officially shared who directed the ad or the agency behind it, but industry watchers credit the brand’s in-house team and long-time creative collaborators for executing another standout Ramadan spot.
Watch the Ad
Watch the full Ramadan 2022 ad below:
