Farah Souhail
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Social Media
How Rimmel London Leverages Influencer Marketing in MENA
The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick…
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Events
Webinar with Jeff Bullas: 11 Lessons That PR Professionals Need to Learn in a Digital World
Just when a marketing, PR, or social media trend is about to go mainstream, Jeff Bullas is there to make…
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Analysis
What makes branded content go viral?
Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog…
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