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Farah Souhail

Farah is a PR & Digital Marketing Manager who is passionate about all things related to social media, PR and marketing. Speaking 3 languages, she loves observing the impact of marketing on society and takes a special interest in the social media landscape in the Middle East & North Africa. As a foodie, Farah enjoys baking and one of her ambitions is to master the art of cupcake making.
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
Webinar with Jeff Bullas: 11 Lessons That PR Professionals Need to Learn in a Digital World

Webinar with Jeff Bullas: 11 Lessons That PR Professionals Need to Learn in a...

Just when a marketing, PR, or social media trend is about to go mainstream, Jeff Bullas is there to make sure we’re ready to...

What makes branded content go viral?

Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog posts, infographics, videos, memes...
social media strategy, digitalboom, digital boom, social media, tools, meltwater, management tools, analytics tools, adb, adigitalboom

You Are Going on Vacation, But Your Social Media Strategy Isn’t

It is finally summer time. We have worked hard all year round and now it is the time for a well-deserved vacation, far away...
meltwater, sprout social, partnership, social media, analytics, digital marketing middle east, social media egypt, digital boom

Meltwater Partners With Sprout Social To Offer Intelligent Social Engagement

SAN FRANCISCO, Aug. 17, 2015 - Meltwater, a global leader in media intelligence solutions, today announced a partnership with Sprout Social, a leader in social media management...

Huawei Joins Ramadan Advertising Race

The beauty of Ramadan advertising is that you don’t always need to get overly creative to come up with an effective marketing campaign. By...
pr and social media, pr, social media, SEO, PR SEO, content marketing

How PR Benefits from Social Media

Social media has dramatically changed the way we communicate and provided us with untraditional ways to deliver our message. PR is arguably one of...

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