Farah Souhail

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rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
Webinar with Jeff Bullas: 11 Lessons That PR Professionals Need to Learn in a Digital World

Webinar with Jeff Bullas: 11 Lessons That PR Professionals Need to Learn in a...

Just when a marketing, PR, or social media trend is about to go mainstream, Jeff Bullas is there to make sure we’re ready to...

What makes branded content go viral?

Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog posts, infographics, videos, memes...

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