Farah Souhail

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Farah is a PR & Digital Marketing Manager who is passionate about all things related to social media, PR and marketing. Speaking 3 languages, she loves observing the impact of marketing on society and takes a special interest in the social media landscape in the Middle East & North Africa. As a foodie, Farah enjoys baking and one of her ambitions is to master the art of cupcake making.

Articles by writer

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss...

Webinar with Jeff Bullas: 11 Lessons That PR Professionals...

Just when a marketing, PR, or social media trend is about to go mainstream,...

What makes branded content go viral?

Producing content that goes viral and creates waves of buzz on social media is...

You Are Going on Vacation, But Your Social Media...

It is finally summer time. We have worked hard all year round and now...

Meltwater Partners With Sprout Social To Offer Intelligent Social...

SAN FRANCISCO, Aug. 17, 2015 - Meltwater, a global leader in media intelligence solutions, today announced a...

Huawei Joins Ramadan Advertising Race

The beauty of Ramadan advertising is that you don’t always need to get overly...

How PR Benefits from Social Media

Social media has dramatically changed the way we communicate and provided us with untraditional...

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