Zed launched its 2022 Ramadan campaign with a star-studded lineup, promoting joy and connection across its residential communities. The brand’s new video features a mix of Egyptian and Arab celebrities from film, music, fashion, and sports.
Appearing in the campaign are Nelly Karim, Yousra, Mais Hamdan, Joelle Mardinian, Huda El Mufti, Asmaa Galal, footballer Emad Meteb, actor Ahmed Dash, and singer Tamer Hosny. Making her first appearance in a Ramadan commercial is Lebanese superstar Elissa.
The ad emphasizes a message of happiness found in everyday moments across Zed’s developments. The upbeat soundtrack, colorful visuals, and ensemble cast aim to evoke a feel-good spirit that resonates with families during the holy month.
Last year’s campaign by Zed also featured high-profile names, and its catchy jingle became a viral hit across social media, sparking memes and remixes among Egyptian users.
As of now, the 2022 video has surpassed nine million views on YouTube, with continued engagement as fans share and react across platforms.
