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Emirates Airline Fires Up Benfica Fans

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10 years ago
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    Ahmed Maher Ahmed Maher
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    Dressed in their elegant beige uniforms and red hats, Emirates airline hostesses walked into the soccer field’s center circle to deliver safety-like match instructions, leaving around 65k Benfica fans fired up ahead of the game.
    Keeping up with the Benfica tradition, the Emirates crew demonstrated how fans should cheer for their team in the event of scoring a goal by raising the team’s red scarf.

    The Emirates-Benfica video went viral on social media, generating 1M views in the first 12 hours.

    Emirates signed a three-year sponsorship deal with the Portuguese club last May to join the list of top European football clubs sponsored by Emirates, including Arsenal, Real Madrid, AC Milan, Hamburger SV, Paris Saint-Germain, and Olympiacos FC.

    Category: News
    Tags: Sports
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    Ahmed Maher

    Ahmed Maher

    Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

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