Glossary

Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most businesses still rely on outdated...

Most businesses obsess over driving more traffic while ignoring the conversion rate elephant in the room. Here's a controversial truth:...

Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains a vital platform for e-commerce...

Performance Max is Google's most advanced campaign type, yet 67% of marketers still don't fully understand how to use it...

Google Ads Quality Score is a 1-10 rating that determines how much you pay per click and where your ads...

ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. Getting your ROAS...

CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the...

CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s...

CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand...

CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...