Glossary
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Facebook Marketplace
Definition: Facebook Marketplace is Meta’s free platform for buying and selling items locally. Launched in 2016, it now attracts more…
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Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most businesses still rely on outdated…
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What Is Conversion Rate? Definition, Formula & Benchmarks
Most businesses obsess over driving more traffic while ignoring the conversion rate elephant in the room. Here’s a controversial truth:…
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What is Google Shopping? Definition, Optimization Tips & Complete Guide
Google Shopping has revolutionized how consumers discover and purchase products online. In 2025, it remains a vital platform for e-commerce…
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What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type
Performance Max is Google’s most advanced campaign type, yet 67% of marketers still don’t fully understand how to use it…
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Google Ads Quality Score: How to Lower Costs & Improve Ad Performance
Google Ads Quality Score is a 1-10 rating that determines how much you pay per click and where your ads…
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ROAS Calculator & Optimization Guide: Improve Your Return on Ad Spend
ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. Getting your ROAS…
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CTR (Click-Through Rate): The Marketing Metric That Makes or Breaks Your Campaigns
CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It’s the…
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CPC (Cost Per Click): Meaning, Formula, and Why It Drives ROI
CPC (Cost Per Click) is a digital advertising model where advertisers pay only when someone clicks on their ad. It’s…
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What Is CPM? Meaning, Formula, and MENA Benchmarks
CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It’s essential for brand…
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What is CPA in Advertising? Meaning, Formula, and MENA Benchmarks
CPA (Cost Per Action) is a digital advertising metric that tells you how much you’re paying for a specific user…
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