Glossary
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CPC (Cost Per Click): Meaning, Formula, and Why It Drives ROI
CPC, or Cost Per Click, is a digital advertising model where advertisers pay each time a user clicks on their...
What Is CPM? Meaning, Formula, and MENA Benchmarks
CPM, or Cost Per Mille, is a pricing model where advertisers pay for every 1,000 impressions. It's commonly used in...
What is CPA in Advertising? Meaning, Formula, and MENA Benchmarks
CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...
Egypt Activates 5G Nationwide, Ending Years of Delays
Egypt has officially entered the 5G era, with all four major telecom operators switching on their networks during a joint...