Kuwaiti bank talks Egyptian proverbs in new rebranding campaign

Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to transform people’s relationship with money.

‘A white penny comes in handy on a dark day’ and ‘happiness lies in the contentment of the soul’ are amongst the featured money-related proverbs that shape the voices in people’s heads and complicate how they deal with money.

https://www.facebook.com/ABKEgypt/videos/1623006767819886/

ABK-Egypt describes its banking solutions as “Simple” from opening accounts to issuing credit cards, which the bank says allows issuers to convert their “purchases into monthly installments with lower interest rates.”

ABK-Egypt hammers on the word “simple” in its campaign copy as well as its web-copy, tying in services such as monthly interest payment frequency and very competitive interest rates.

https://www.facebook.com/ABKEgypt/videos/1468281753292389/