Kuwaiti bank talks Egyptian proverbs in new rebranding campaign

Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to transform people’s relationship with money.

‘A white penny comes in handy on a dark day’ and ‘happiness lies in the contentment of the soul’ are amongst the featured money-related proverbs that shape the voices in people’s heads and complicate how they deal with money.

ABK حلول بنكية ابسط

في دماغنا كمصريين الف صوت بيخلوا علاقتنا بالفلوس صعبة و معقدة … ABK هيسهلها ABK حلول بنكية ابسط

Posted by Al Ahli Bank of Kuwait – Egypt on Monday, March 26, 2018

ABK-Egypt describes its banking solutions as “Simple” from opening accounts to issuing credit cards, which the bank says allows issuers to convert their “purchases into monthly installments with lower interest rates.”

ABK-Egypt hammers on the word “simple” in its campaign copy as well as its web-copy, tying in services such as monthly interest payment frequency and very competitive interest rates.

راحت عليك يا كاش 1 – زياد والخمسين جنيه

الفلوس لما بتضيع بتدوخ وراها مع ABK wallet حول وادفع واشحن من غير دوشة وبكل سهولة #راحت_عليك_يا_كاش لمزيد من المعلومات برجاء الاتصال ب 19322 أو اضغط على الرابط التالىhttp://www.abkegypt.com/Mobile_Wallet.aspx

Posted by Al Ahli Bank of Kuwait – Egypt on Wednesday, November 1, 2017