News
The Most Viral Video of All Time on Facebook
In the last few years, the growth of online video has been unprecedented; we have seen already a lot of funny, inspirational, and news videos rolling around our newsfeeds from day today. It seems that the age of video engagement is here, videos are becoming the next big thing in the social media universe.
The Most Viral Video of All Time Over Facebook, But Not On Youtube!
It’s not a brand, big movie trailer, athlete, not even a well-known online video producer. It’s just a small idea brought by a small family of a mother, a father and their rambunctious toddler from the United States, the most viral video of all time on Facebook came out. The mother created a normal Facebook page of around 297K likes till now, which is apparently a small number of likes, in the purpose of telling her story of this life with her toddler as she states, I’m pretty convinced I’m not the only one with a story quite like it.
Watch The Video
The video is telling why mothers get nothing done every day with their babies; a problem that touched millions of mothers all over the world who are facing just the same things in that video. The video is 1:21 minute long with quick footage of different scenarios, it hits the 50 million views just 48 hours after it was posted on Facebook with more than 1 million shares, on the other hand, she posted the same video on YouTube, but guess what; only reached around 700K views after the same period. Now more than 68 million viewers on Facebook and only around 2 million views on YouTube watched the video. All the views are organic without any cent of ads.
Viral Video Role Number One
Rely on women, yes, they’re the most active human being on planet internet – Since the video was published on Facebook, a super engagement rate of mothers with the video was noticed, they began to say ‘Looks very familiar’, ‘Thank you for showing the reality of being a mother!!’ and commented by sharing photos of their toddlers doing just the same thing like that on the video.
We have some conclusions are shown up here, but before any conclusion, let’s talk some numbers.
By 2018, online video will be the most highly penetrated residential service globally, with a projected 1.9 Billion users. It will outpace digital cable, time-delayed TV, video on demand, online music, gaming, and social networking. (Cisco)
But even as global users adopt mobile and online video faster than TV, global advertising dollars are not being shifted quickly enough to catch up.
So, online video is becoming the king of content now, but why she has more views on Facebook other than on YouTube!
Apparently, YouTube’s dominance of the worldwide video market is under threat as Facebook continues to ramp up its charge to increase its share of the lucrative online video market.
Facebook has really turned its attention to video in recent months: It began seeding autoplay videos into the News Feed in December, shortly followed by premium autoplay video ads; the company has increased its mentions of the importance of video in its quarterly earnings and investor calls, and it is reportedly actively trying to poach YouTube stars to create content made specifically for its platform.
In November, Facebook’s share of video posts uploaded directly to Facebook overtook YouTube’s videos on Facebook for the first time, according to Socialbakers’ analysis of 20,000 Facebook Pages, and according to the trend line below, it shows that we may see 25K more native Facebook videos than shares of YouTube links.
Why has this been happening? Apparently, Marketers and content creators are starting to realize there is more value in publishing a video directly to Facebook than there is in uploading it to YouTube alone.
In terms of interactions, it’s really no contest. In January 2014, Facebook was getting just over half of all video interactions. In December, Facebook videos received more than 80% of video all interactions.
To conclude, Marketers are going to continue to use the network that is most effective for gaining engagement. For video, that network is now Facebook. And it looks like that fact is here to stay.
Conclusion:
Apparently, there is another factor that made this video so viral; yes you can guess that it’s targeting females! And there are some facts regarding that. The insights below show that females are more likely to interact & engage with brands and post on social media other than males.
So, that’s why women are the real power behind social media, and brands must use that. And that’s why our video went viral on Facebook regardless of YouTube, and apparently, we will see an exponential dropdown in the YouTube videos shared on our Facebook Newsfeeds in the upcoming period.
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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