News
The Most Viral Video of All Time on Facebook
In the last few years, the growth of online video has been unprecedented; we have seen already a lot of funny, inspirational, and news videos rolling around our newsfeeds from day today. It seems that the age of video engagement is here, videos are becoming the next big thing in the social media universe.
The Most Viral Video of All Time Over Facebook, But Not On Youtube!
It’s not a brand, big movie trailer, athlete, not even a well-known online video producer. It’s just a small idea brought by a small family of a mother, a father and their rambunctious toddler from the United States, the most viral video of all time on Facebook came out. The mother created a normal Facebook page of around 297K likes till now, which is apparently a small number of likes, in the purpose of telling her story of this life with her toddler as she states, I’m pretty convinced I’m not the only one with a story quite like it.
Watch The Video
The video is telling why mothers get nothing done every day with their babies; a problem that touched millions of mothers all over the world who are facing just the same things in that video. The video is 1:21 minute long with quick footage of different scenarios, it hits the 50 million views just 48 hours after it was posted on Facebook with more than 1 million shares, on the other hand, she posted the same video on YouTube, but guess what; only reached around 700K views after the same period. Now more than 68 million viewers on Facebook and only around 2 million views on YouTube watched the video. All the views are organic without any cent of ads.
Viral Video Role Number One
Rely on women, yes, they’re the most active human being on planet internet – Since the video was published on Facebook, a super engagement rate of mothers with the video was noticed, they began to say ‘Looks very familiar’, ‘Thank you for showing the reality of being a mother!!’ and commented by sharing photos of their toddlers doing just the same thing like that on the video.
We have some conclusions are shown up here, but before any conclusion, let’s talk some numbers.
By 2018, online video will be the most highly penetrated residential service globally, with a projected 1.9 Billion users. It will outpace digital cable, time-delayed TV, video on demand, online music, gaming, and social networking. (Cisco)
But even as global users adopt mobile and online video faster than TV, global advertising dollars are not being shifted quickly enough to catch up.
So, online video is becoming the king of content now, but why she has more views on Facebook other than on YouTube!
Apparently, YouTube’s dominance of the worldwide video market is under threat as Facebook continues to ramp up its charge to increase its share of the lucrative online video market.
Facebook has really turned its attention to video in recent months: It began seeding autoplay videos into the News Feed in December, shortly followed by premium autoplay video ads; the company has increased its mentions of the importance of video in its quarterly earnings and investor calls, and it is reportedly actively trying to poach YouTube stars to create content made specifically for its platform.
In November, Facebook’s share of video posts uploaded directly to Facebook overtook YouTube’s videos on Facebook for the first time, according to Socialbakers’ analysis of 20,000 Facebook Pages, and according to the trend line below, it shows that we may see 25K more native Facebook videos than shares of YouTube links.
Why has this been happening? Apparently, Marketers and content creators are starting to realize there is more value in publishing a video directly to Facebook than there is in uploading it to YouTube alone.
In terms of interactions, it’s really no contest. In January 2014, Facebook was getting just over half of all video interactions. In December, Facebook videos received more than 80% of video all interactions.
To conclude, Marketers are going to continue to use the network that is most effective for gaining engagement. For video, that network is now Facebook. And it looks like that fact is here to stay.
Conclusion:
Apparently, there is another factor that made this video so viral; yes you can guess that it’s targeting females! And there are some facts regarding that. The insights below show that females are more likely to interact & engage with brands and post on social media other than males.
So, that’s why women are the real power behind social media, and brands must use that. And that’s why our video went viral on Facebook regardless of YouTube, and apparently, we will see an exponential dropdown in the YouTube videos shared on our Facebook Newsfeeds in the upcoming period.
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
News
TA Telecom Introduces AnteThink: A New AI Decision Support Tool
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
News
GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
-
Startups9 years ago
3 Creative Egyptian Women Who Master E-commerce
-
News9 years ago
11 Talented Egyptian Photographers on Instagram
-
Campaigns8 years ago
Vodafone Egypt Brings Generations Together, Unlocks 4G Power
-
Marketing8 years ago
Which categories will suffer most from increased prices in Egypt?
-
Apps8 years ago
Radio Garden Live Map of The Globe’s Radio Stations
-
News8 years ago
Top 10 Egyptian Fashionistas to Follow on Instagram
-
Campaigns8 years ago
7 Big Stats That Show Which Ramadan Advertisements Resonated Most
-
Opinion8 years ago
F*** Being a Founder, Be a Follower