Musical theater, football dreams, and heartwarming family moments dominated YouTube in July 2016. According to the YouTube Ads Leaderboard, these were the most-watched Ramadan and Eid ads across the Middle East and North Africa.
10. Bank Boubyan – Ramadan 2016
In this touching ad, parents gather to watch their children perform on stage, bonding over smiles and snapshots.
Brand: Bank Boubyan
9. Nike Football – The Dream
Cristiano Ronaldo leads a dreamlike narrative that captures every football fan’s fantasy in this global Nike ad.
Agency: Wieden + Kennedy | Media: Mindshare | Brand: Nike Football
8. Lipton – #AMinuteOfGoodness
How long does it take to do a good deed? Lipton explores acts of kindness during Ramadan through public interviews.
Agency: FP7 | Media: PHD | Brand: Lipton
7. VIVA – Where’s My Bowl? Part 2
The comedic series continues as VIVA Kuwait plays on the chaos of misplacing cookware during Ramadan visits.
Agency: Caviar Creative | Media: Starcom Mediavest Group | Brand: VIVA Kuwait
6. Zain – Ramadan 2016
A fairytale-themed musical ad featuring community spirit, peace, and unity — signature traits of Zain’s Ramadan storytelling.
Agency: Joy Productions | Media: Mindshare | Brand: Zain
5. Vodafone Egypt – The Big Ramadan Family
This ad celebrates Egypt’s large families and shared Ramadan experiences, with cameos by Laila Elwy and other stars.
Agency: BBDO | Media: MEC | Brand: Vodafone Egypt
4. Etisalat Misr – Imagine Tomorrow
Etisalat encourages capturing life’s best moments with your phone so they can be relived endlessly — a sleek tech-emotion blend.
Agency: Tarek Nour | Media: Initiative Media | Brand: Etisalat Misr
3. Zain – Saluga Baluga
A jungle-themed musical theater production with waterfalls, animal costumes, and a reminder to book your seats early.
Agency: Joy Advertising Agency | Media: Mindshare | Brand: Zain
2. VIVA – Where Is My Bowl? (Part 1)
A hilarious scenario where hosts try to locate missing cookware after guests leave. This ad won YouTube’s Lantern Award for 2016.
Agency: Caviar Creative | Media: Starcom Mediavest Group | Brand: VIVA Kuwait
1. Zain – Eid 2016 “Let’s Sing”
Closing the season with color, choreography, and festive cheer, Zain’s Eid musical became an instant hit across the region.
Agency: Joy Advertising Agency | Media: Mindshare | Brand: Zain Group
Note: YouTube’s leaderboard is based on a mix of organic and paid views, watch time, and audience retention metrics.
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