Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme

We’ve all seen it happen, but we rarely see a brand does it so well in Egypt.

Chipsy Egypt got a particularly disgruntled user, their agency OMD handled it like a boss.

It all started when Chipsy Egypt posted a photo with four models sitting inside a car to promote Chipsy’s latest “25% extra” offer, and a Facebook user deliberately decided to cause Chipsy some trouble with a comment phishing for likes and attention but the page’s community manager had other plans for him and turned it all into his favor.

How? Here’s what’s happened

And fans reacted as Chipsy planned

We’ve all recently seen Mortada Mansour’s memes floating all over Facebook, but Chipsy Egypt’s Facebook page community manager has taken Mortada’s Meme to a higher level.