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Home News

Coca-cola Boosts Happiness With a Bridge For Santa

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    The TV Commercial Ad titled “A bridge for Santa” was done by J. Walter Thompson advertising agency for Coca-cola in Brazil. It was released in the Nov 2015.

    On social media

    The ad went viral gaining 4M views on Facebook in 5 days.

    Credits & Description:

    Brand: Coca-Cola
    Media: TV
    Category: Non-alcoholic drinks
    Agency: JWT
    Geo: Brazil
    Coca-Cola: A bridge for Santa
    Advertising Agency: J. Walter Thompson, Brazil
    Chief Creative Officer: Ricardo John
    CSO: Fernand Alphen
    Head of Art: Fabio Simões
    Head of Digital: Fábio Simões
    Creative Directors: Gustavo de Lacerda, Gustavo Soares
    Script: José Roberto Torero, Ricardo John, Gustavo Soares
    Copywriters: Julia Velo, Ana Cavalcanti, Guilherme Nesti
    Art Directors: Gustavo de Lacerda, Pablo Lobo, Ricardo Kawano, Fernanda Sousa, Ilka Freitas, Peu Coelho, Pedro Ricci
    Account Team: Felipe Giacon, Stefano Paduan, Daniel Rybak
    Project Management: Thiago Segundo, Richard Wolter, Marina Masiero
    Media: João Dabbur, Camila Bertoli, Stella Lopes, Beatriz Luna, Ligia Mattos, Allan Gomes, Juliana Magalhães, Mariana Santos
    Planning: Isabella Mulholland, Sara Silva, Gisele Bambace
    RTV Producer/Artbuyer: Marcia Lacaze, Ana Mello
    Digital Production:: Maisa Delgado, Sergio Costa
    Client Approval: Adriana Knackfuss, Marcelo Pascoa, Bianca Rosenberg, Patricia Pieranti, Vinicius Limoeiro, Andreia Rebello, Carla Dart
    Production Company: Spray Filmes
    Directors: Fernando Grostein Andrade, Raoni Rodrigues
    Photography Direction: Blasco Giurato
    Photography Direction (2nd unit): Bruno Vieira
    Executive Production: Luiz Ferriani Nogueira, Roberta Reigado
    Account team: Lucia Leite, Daniele Pizzo e Carla Onishi
    Art Directors: Claudia Calabi
    Editors: Raoni Rodrigues, Caio Saad, Renan Cipriano, Kelvin Freitas
    Finishing: Lili Carvalho, Driano Torres, Regina Mimi Yokota
    Post-Production: Raoni Santos, Zombie Studio / Dot Cine
    Animation Production Company: Zombie Studio
    Sound Production Company: B.A.start
    Original Sound Track: Lucas Lima
    Mixing and sound finishing: Pedro Lima / WeCanDo Audio Post
    Locutor(Traer): Walker Blaz

    Category: News

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    The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

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