News
EG.GD new URL shortener, offers Pro accounts for FREE ‘first 2000 Users’
Since Egypt’s attempt to ban bitly service this month, Egyptian digital marketers are more cautious about using the international service to avoid losing business opportunities. An alternative service has floated on the surface recently. It brands itself as a national URL shortener service called Grand Egypt under the domain name eg.gd.
Grand Egypt or, eg.gd is a new free URL shortener service, in addition to pro features such as tracking, deep analytics, unlimited URLs, re-targeting integration, UTM, landing page meta customizations, custom domain, all are for free for the first 2,000 users.
bitly.com pro cost ranges from $29 per month to $499 per month based on your links usage, while, eg.gd offers unlimited links at zero cost with all pro features.
The service is an alternative to bitly, that are threatened to be banned in the country.
Why use a URL shortener service like bitly?
From marketing and branding prospectives, short URLs play a crucial role in helping businesses grow because they provide more clean and meaningful links, which trigger more clicks and business opportunities. Here’s a real example, we’ve recently published a post about Eventtus rebranding. Here are two links that can lead to the article. Which one will you prefer?
https://adigitalboom.com/eventtus-unveils-new-brand-identity-as-expands- event-tech-solutions/?utm_source=twitter&utm_medium=tweet &utm_campaign=eventtus-rebranding&utm_term=eventtus& utm_content=organic-tweet
OR
https://eg.gd/eventtus-rebranding
We’ll all agree that the second one is the winning link. People prefer clicking on visually appealing links, especially when the links are customized. That’s the true power of URL shorteners.
Effective cost reduction method
Shortened URLs provide a cutting cost opportunity for businesses who use SMS marketing, as every character counts. If you use shortened URLs, you will be cutting a lot of your marketing costs with these shortened links.
Measure behavior in an easy and a better way
Tracking clicks is one thing, but measuring the quality of traffic coming to your website is equally important. Yet, the majority of Online Marketers are not aware of it. To see how any given traffic behaves on your website, you need Google UTM parameters.
With URL shortener services, you can do both things at the same time. When you shorten the link, you can enter any UTM tags and get your shortened tagged link.
The traffic from tagged links will be visible in the Google Analytics Acquisition tab. Check the source/medium tab to get all of the information.
Pixel Integration for non-technical users or inaccessible websites
Many brands around the world do not provide access to their websites to international teams. This is a showstopper for advertising remarketing as it requires adding remarketing codes to their webpages.
URL shortener services can help with this by adding pixel codes to their shortened links, which will allow Online Marketers to capture these data and use it in re-targeting later on.
Keep all your links in one place, track, and compare results.
URL shortener services provide an easy way for Online Marketers to track results and compare them on the go in one place.
However, almost every URL shortener service charge for pro features links the above.
Register your account your free account here.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
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