News
Twitter Dashboard App, Facebook decreases organic reach, Apple to buy Tidal
Big week for Twitter, Facebook, Google, and Apple but significant bad news for Tesla. Here’s a list of the 10 most exciting updates and new stuff over the last week:
1. Facebook Changes ‘newsfeed,’ Again:
Facebook announced a significant update to the newsfeed that injects more posts from family and friends into users’ newsfeed(s) and less from publishers and brands. It’s terrible news for businesses, especially since some brands and publishers have reported a 44 percent decrease in organic reach last month, which puts extra pressure on companies to spend more on Facebook ads to reach their audiences.
If you’re seeing 1 percent organic reach from your total base, don’t be sad, many businesses get the same as you. To overcome this, try to create sharable content and spend more on sponsored stories for your good content.
2. Twitter Dashboard Mobile App:
A new mobile application to help businesses and influencers monitor their names/products/services on Twitter by setting up a list of pre-defined keywords. Also, it’s possible now to schedule tweets right from your mobile phone, in addition to instant analytics.
The dashboard is currently available for iOS users and the Web! Coming soon to Android.
3. Apple Might Buy Music App Tidal:
Apple is discussing acquiring its music streaming app; Tidal is a music platform that exclusively has copyrights for prominent artists like Beyoncé and Kanye West. Reported WSJ
Let’s see if Apple can seal the deal.
4. Facebook Launches Its Dedicated Fundraising Platform:
The social network giant gives the internet all it takes to stay on the platform. A
new product called “Facebook fundraising” is now accessible to pages to help startups to create fundraising projects within Facebook and receive donations/funds from supporters. The new product competes directly with fundraising platforms like Kickstarter and Indiegogo. Check out the Facebook fundraising platform.
5. Twitter Stickers:
Twitter has launched a new set of stickers to enable users to add unique emojis to their photo tweets. Select from a library of hundreds of accessories, emojis, and props to make your photos more fun. You can also use multiple stickers on an image, resize and rotate them, and place them anywhere on your picture.
P.S. It’s not just a sticker; soon, advertisers will be able to target Twitter users with Stickers and Emojis. Amazing? Keep up with us to know once you are available.
6. Apple’s New Patent Will Change How We Use Our iPhone(s), Literally:
A pair of Apple patent applications published Thursday indicate research into alternative input methods for iOS, namely a touch-sensitive stylus and a device capable of customizing a user interface based on whether a user is holding it in their left or right hand.
Apple is keeping many patents under the hood. Are we witnessing something cool soon?
7. ‘Android N’ Has Finally Got a Name. It’s Nougat
After the worldwide competition, Google finally revealed the name of Android 7.0. Nougat, yes, Nougat not Nutella
Watch the Android Nougat statue unwrapping!
8. Tesla Autopilot’s Crash is Under Government investigation:
Tesla Motors is facing significant issues with the National Highway Traffic Safety Administration after a recent fatal crash of a Model S during the Autopilot feature was activated.
What do you think about the future of Autopilot?
9. Facebook All New Events Platform is Now Available:
The new featured events are lists created by the Facebook team that show fun local things happening in specific cities. Events on these lists are drawn from art, entertainment, family, festival, fitness, food and drink, learning, community, music, and sports events.
In addition to featured events, Facebook will provide personalized, automated event suggestions throughout Facebook, including the dedicated events space. These event suggestions are algorithmically generated based on your preferences and activity, such as events you’ve connected to in the past, events popular with your friends and community, or events hosted by Pages you like. Check out more on Facebook Events features.
Will Facebook introduce its booking system?
10. Is Opera over the edge? Yes!
According to Opera Blog, Opera is the best browser that saves battery life by reducing activity in background tabs. It Wakes the CPU less often due to optimal scheduling of JavaScript timers, automatically pauses the unused plug-ins, reduces frame rate to 30 frames per second, tunes video-playback parameters, and forces usage of hardware-accelerated video codecs, in addition to a built-in ad blocker.
Will you consider Opera browser? And if not, why?
See you next Sunday.
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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