News
Social media review: Sherine’s 2014 album ‘Ana Keteer’
A Digital Boom On 15th of Jan, Sherine has launched her new album “Ana Keteer”
On 15th Jan, the Sherine Ana Keteer album was released to be the Egyptian pop star’s official launch on YouTube and other social networks, including Facebook, Twitter, Google+, and Instagram.
Sherine’s Album on YouTube
Weeks ago, Sherine announced on the famous TV show Star Academy that “she has not yet launched her official channels on social networks, and there will be soon.”
The launch was substantial; however, still, there’s a lot to improve. I’ve analyzed and measured the overall social media efforts & performance on YouTube and Facebook since the big launch. Now, let us show you some good stuff and insights about the launch.
Youtube launch
Sherine Abdel-Wahab joined Youtube in April 2013; since that time, she postponed any activities till mid of Dec 2013 as she uploaded a message from Sherine to fans, then two teasers full songs from her new album “W Meen Akhtar” and “Shokran Ya Shahm,” which was a successful tactic to introduce the channel to fans before the big launch – The two songs gained around 3 million views in the first two weeks.
Performance from 15th to 20th Jan:
Nogoum Records did great presenting the album on YouTube, giving a consistent, interactive design that made the album attractive to play more than once.
Facebook launch
She joined Facebook in March 2012; she gained 2.3M fans by the end of 2013. As agreed, we will consider 2014 her official launch. So Sherine posted 23 posts on Facebook since 1st Jan 2014, all related to the new album “Ana Keteer.”
Fan growth:
Sherine’s Facebook page received 117,000 new fans since the big launch; as a result of the exclusive launch and teasers during the month, people got convinced that it’s the official Sherine’s page on Facebook, but the increase wasn’t significant compared to the big launch. We will let you know why in the next paragraph.
Daily Total Interactions:
Sherine’s Facebook page received 52K interactions since the official launch. As you can see below, it’s not consistent due to posting frequency and posts quality as well – Sherine’s team had to make better use of the big launch; however, they wasted the opportunity.
Facebook Posts Quality:
We’ve picked two posts as examples of the quality & wrong strategy. The left post should have been without a link, it’s already embedded, and you can direct people to it by just wording. The right post is about a concert in Oman; however, it’s the first day after her new album’s big launch, so you can see low interactions on the post, plus the post’s format is poor “no visual, stating text, & bad link embedding” plus is irrelevant to the time posted in and has nothing to do with the big launch which people are eager to hear more about.
Fans distribution on Facebook by country:
The top 10 countries fans come from: Egypt comes first as Sherine’s origin is Egyptian. The strange thing is that Tunisia and North Africa are all among the top 10 countries, so she has an excellent reputation in North Africa and should perform more concerts for fans there!
Highlights for Sherine’s Online Team:
- Work on a unified URL for Facebook, Google+, YouTube, and Instagram that can be done with minimal effort. Try to make it only “Sherine or Shireen.” That’s doable btw.
- Enhance your published content formatting by providing better visuals and tone of voice. Make it like Sherine, not someone managing her account.
- Organize your workflow, make a calendar
- Use teasing tactics effectively.
- Develop a good website than an album website
- Start engaging Sherine fans with competitions, hangouts, etc…
Finally, we hope you enjoyed our coverage of Sherine’s new album and online presence. We would like to hear your thoughts and comments below.
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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