News
Social media review: Sherine’s 2014 album ‘Ana Keteer’
A Digital Boom On 15th of Jan, Sherine has launched her new album “Ana Keteer”
On 15th Jan, the Sherine Ana Keteer album was released to be the Egyptian pop star’s official launch on YouTube and other social networks, including Facebook, Twitter, Google+, and Instagram.
Sherine’s Album on YouTube
Weeks ago, Sherine announced on the famous TV show Star Academy that “she has not yet launched her official channels on social networks, and there will be soon.”
The launch was substantial; however, still, there’s a lot to improve. I’ve analyzed and measured the overall social media efforts & performance on YouTube and Facebook since the big launch. Now, let us show you some good stuff and insights about the launch.
Youtube launch
Sherine Abdel-Wahab joined Youtube in April 2013; since that time, she postponed any activities till mid of Dec 2013 as she uploaded a message from Sherine to fans, then two teasers full songs from her new album “W Meen Akhtar” and “Shokran Ya Shahm,” which was a successful tactic to introduce the channel to fans before the big launch – The two songs gained around 3 million views in the first two weeks.
Performance from 15th to 20th Jan:
Nogoum Records did great presenting the album on YouTube, giving a consistent, interactive design that made the album attractive to play more than once.
Facebook launch
She joined Facebook in March 2012; she gained 2.3M fans by the end of 2013. As agreed, we will consider 2014 her official launch. So Sherine posted 23 posts on Facebook since 1st Jan 2014, all related to the new album “Ana Keteer.”
Fan growth:
Sherine’s Facebook page received 117,000 new fans since the big launch; as a result of the exclusive launch and teasers during the month, people got convinced that it’s the official Sherine’s page on Facebook, but the increase wasn’t significant compared to the big launch. We will let you know why in the next paragraph.
Daily Total Interactions:
Sherine’s Facebook page received 52K interactions since the official launch. As you can see below, it’s not consistent due to posting frequency and posts quality as well – Sherine’s team had to make better use of the big launch; however, they wasted the opportunity.
Facebook Posts Quality:
We’ve picked two posts as examples of the quality & wrong strategy. The left post should have been without a link, it’s already embedded, and you can direct people to it by just wording. The right post is about a concert in Oman; however, it’s the first day after her new album’s big launch, so you can see low interactions on the post, plus the post’s format is poor “no visual, stating text, & bad link embedding” plus is irrelevant to the time posted in and has nothing to do with the big launch which people are eager to hear more about.
Fans distribution on Facebook by country:
The top 10 countries fans come from: Egypt comes first as Sherine’s origin is Egyptian. The strange thing is that Tunisia and North Africa are all among the top 10 countries, so she has an excellent reputation in North Africa and should perform more concerts for fans there!
Highlights for Sherine’s Online Team:
- Work on a unified URL for Facebook, Google+, YouTube, and Instagram that can be done with minimal effort. Try to make it only “Sherine or Shireen.” That’s doable btw.
- Enhance your published content formatting by providing better visuals and tone of voice. Make it like Sherine, not someone managing her account.
- Organize your workflow, make a calendar
- Use teasing tactics effectively.
- Develop a good website than an album website
- Start engaging Sherine fans with competitions, hangouts, etc…
Finally, we hope you enjoyed our coverage of Sherine’s new album and online presence. We would like to hear your thoughts and comments below.
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
News
TA Telecom Introduces AnteThink: A New AI Decision Support Tool
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
News
GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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